Product Marketing_GTM||B2B Product

Location - Gurugram

Key Responsibilities:

• Conduct in-depth market research to understand customer needs, industry trends, and competitive positioning.
• Identify key customer pain points and tailor messaging accordingly.
• Develop and execute go-to-market (GTM) plans for new product launches and feature updates.
• Collaborate with cross-functional teams (Product, Sales, and Marketing) to align strategies and drive successful launches.
• Create clear, compelling, and differentiated product positioning and messaging tailored to target B2B personas.
• Develop sales collateral, presentations, white papers, and other content to support the sales cycle.
• Work with internal and external teams to create case studies, blogs, email campaigns, and webinars that highlight product value.
• Craft product-related content that resonates with decision-makers and influencers.
• Monitor and analyze the success of marketing initiatives and campaigns.
• Optimize strategies based on data-driven insights and feedback.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 4 years of experience in product marketing within a B2B environment.
• Proven ability to manage product launches and create go-to-market strategies.
• Strong understanding of B2B customer needs and market dynamics.
• Excellent verbal and written communication skills with the ability to craft impactful messaging.
• Experience working with cross-functional teams to drive alignment and results.
• Analytical mindset with proficiency in tools such as Excel, Google Analytics, or similar platforms.