Product Manager I/II

About Lokal:

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India's largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platformconnecting users in tier 2+ India with the experts, tools, and knowledge they've historically lacked access to:Lokal Matrimony - Location-based matchmaking apps focused on hyperlocal compatibility.Lokal Jobs- Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities.Gyan TV- Skill-based learning in regional languages (stocks, photography, small business & more).Dostt- Make new friends through voice chats, games, and real, authentic conversationsEaze- A safe space to explore emotional well-being via community-driven support.Astro Lokal- Instant access to trusted astrologers through audio and chat.And more - 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

Role Overview

We are hiring a Senior Product Manager to lead key initiatives. You'll own high-impact projects across pricing, growth, user retention, expansion, and platform strategyworking closely with cross-functional teams to scale Products at Lokal.

Responsibilities:

Drive product strategy

to maximize conversion and retention through data-driven analysis of supply-side levers and their business impact.

Own and enhance payment systems

by improving payment success metrics, optimizing payment gateway (PG) integrations, and elevating the overall checkout experience.

Design and run pricing experiments

including default pricing, cohort-based pricing, discounting models, and repeat-user strategies to optimize revenue growth.

Collaborate with Marketing

to unlock and scale new acquisition channels while continuously optimizing performance.

Strengthen trust and user satisfaction

by defining and improving profile verification workflows and customer support processes.

Partner cross-functionally

with design, engineering, analytics, and business teams to execute, measure, and iterate on impactful solutions.

Own the product roadmap

, prioritizing initiatives based on business impact and user needs.

Conduct market research

to stay ahead of industry trends and incorporate insights into product strategy.

Develop retention strategies

to increase repeat revenue and long-term user engagement.

Analyze user behavior

and implement gamification mechanics to enhance user motivation and platform stickiness.

Requirements

2+ years of experience in product management, preferably in consumer internet or marketplace products.Strong background in data-driven decision-making; must be mathematically sharp and investigative in approach.

Educational Background From IIT/BITS/NIT Or Other Top-tier Institutes Preferred.

Prior experience in marketplaces or platforms with demand-supply matching problems is a strong plus.Ability to think strategically and also roll up your sleeves to execute.Excellent communication and stakeholder management skills.

Benefits

Lokal's Introduction and Products.pdf