Product Manager - Financial Products

About Company:

Indias booming consumer market has over 300 million credit-eligible consumers, yet only 35million actively use credit cards. At Snapmint, we are building a better alternative to credit cards that lets consumers buy now and pay later for a wide variety of products, be it shoes, clothes, fashion accessories, clothes or mobile phones. We firmly believe that an enduring financial services business must be built on the bedrock of providing honest, transparent and fair terms.

Founded in 2017, today we are the leading online zero-cost EMI provider in India. We have served over 10M consumers across 2,200 cities and are doubling year on year. Our founders are serial entrepreneurs and alumni of IIT Bombay and ISB with over two decades of experience across leading organizations like Swiggy, Oyo, Maruti Suzuki and ZS Associates before successfully scaling and exiting businesses in patent analytics, ad-tech and bank-tech software services.

https://snapmint.com/

Key Responsibilities:

• Product Strategy & Roadmap:

  Define and own the end-to-end product strategy and roadmap for financial products for Snapmint app, from conceptualization to launch and post-launch optimization

• KPI Ownership:

  Drive key performance indicators (KPIs) such as attach rate, conversion rate, approval rate, and user engagement, while balancing with risk metrics like default rate

• User Experience & Growth:

  Identify user needs and market opportunities to enhance the product experience, drive user growth, and increase conversion through continuous iteration and A/B testing

• Feature Development:

  Translate product strategy into detailed product requirements, user stories, and specifications. Work closely with design, engineering, and data science teams to deliver impactful features

• Marketing & GTM:

  Collaborate with marketing teams to design and execute targeted campaigns, go-to-market strategies, and in-app promotions to drive product adoption and engagement

• Data Analysis & Insights:

  Utilize data analytics (SQL, Excel, analytics tools) to monitor product performance, analyze user behavior, application funnels, and credit funnel performance to derive actionable insights for product improvements

• Cross-Functional Collaboration:

  Partner with credit, underwriting, engineering, analytics, and operations teams to ensure seamless product delivery and operational efficiency

• Market & Competitor Analysis:

  Stay updated on market trends, competitor offerings, and regulatory changes to identify opportunities and threats

Requirements:

• 3-5 years of product management experience in a digital lending company or fintech, specifically with app-based financial products (e.g., personal loans)
• Proven track record of end-to-end product ownership, from ideation to launch and growth
• Strong understanding of consumer lending products, user acquisition funnels, conversion optimization, and key financial product KPIs (attach rate, conversion, default rates), credit policies and risk metrics
• Hands-on skills with SQL and Excel; ability to independently work on datasets and generate insights
• Excellent communication, interpersonal, and collaboration skills, with the ability to influence and work effectively across diverse teams
• Strong problem-solving abilities, a data-driven mindset, and a proactive approach to identifying and addressing challenges
• Ability to thrive in a fast-paced, dynamic environment with a strong ownership mentality