Product Content Specialist

As a FinBoxer at FinBox, you will be part of a dynamic team that is revolutionizing the financial services industry with cutting-edge technology and innovative solutions. Here's what you can expect in this role: Role Overview: - Develop and maintain high-quality product content, including user guides, FAQs, tutorials, and release notes to enhance client experience. - Write thought leadership pieces such as blogs, articles, whitepapers, and case studies to showcase product utility and industry insights. - Collaborate with cross-functional teams to gather technical information and ensure accurate representation of product features. - Create compelling marketing content that highlights product benefits, features, and use cases for different target audiences. - Write clear and concise product descriptions for websites, landing pages, and promotional materials, aligning with the brand messaging. - Build product marketing campaigns and contribute insights, collateral, and content to drive engagement. - Execute a PR calendar focused on content and insights to enhance the company's media presence. - Conduct user research to understand needs and pain points, using insights for content development. - Optimize product content for SEO to increase visibility and drive traffic. - Update content in response to product updates or changes in market trends. - Analyze content performance metrics and user engagement to enhance content strategy. - Stay informed about industry trends, competitor offerings, and emerging technologies to keep the product content competitive. Key Responsibilities: - Develop and maintain high-quality product content - Write thought leadership pieces and marketing content - Collaborate with cross-functional teams - Create product descriptions and marketing campaigns - Conduct user research and optimize content for SEO - Stay updated on industry trends and competitor offerings Qualifications Required: - Bachelor's degree in communications, marketing, business, or related field - Proven experience in product content creation, preferably in fintech or SaaS industry - Comfort with long-form content writing and data analytics - Strong writing, editing, and storytelling skills - Familiarity with content management systems and SEO principles - Attention to detail and ability to manage multiple projects effectively,