Job Title: Performance Marketing Specialist (Paid Ads Expert) Location: Dubai, UAE Job Type: Part Time (Remote) About Us: Bayan Branding is a premium branding and signage agency based in the UAE, delivering innovative solutions for vehicle branding, signage, event branding, and corporate identity. We’re looking for a skilled Performance Marketing Specialist who can drive qualified leads and boost conversion through strategic paid campaigns across Google, Meta (Facebook/Instagram), YouTube, and LinkedIn. Key Responsibilities: Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, LinkedIn, and YouTube. Build and manage full-funnel campaigns for lead generation and retargeting. Setup and manage pixels, UTM tracking, Google Tag Manager, and analytics integration. Monitor KPIs and track performance, reporting regularly on CPL, CTR, ROAS, etc. Conduct A/B testing on creatives, landing pages, and audience targeting. Build and maintain remarketing and custom audiences across platforms. Collaborate with design and content teams to generate high-converting creative assets. Optimize campaigns based on data insights and conversion patterns. Requirements: Proven experience (3+ years) managing paid advertising campaigns across Google, Facebook, and LinkedIn. Solid knowledge of Google Analytics, Google Tag Manager, and conversion tracking. Strong analytical skills with experience in performance reporting and budget management. Experience with lead generation for B2B, especially in service industries. Familiar with CRM integrations and funnel optimization techniques. Google Ads and Meta Certified is a plus. What We Offer: Competitive salary based on experience. Opportunity to lead digital campaigns for a fast-growing branding company. Access to premium tools and technologies. Creative and supportive team environment. How to Apply: Send your CV and a brief about your recent campaign success to hello@bayanbranding.com . 🌐 Website: www.bayanbranding.com