Principal Digital Content Producer(Tamil Lifestyle)

As the Principal Digital Content Producer- Lifestyle at Times Internet, you will be responsible for creating premium digital products that enrich the lives of millions of users. With a significant presence in various categories such as News, Sports, Fintech, and Enterprise solutions, you will have the opportunity to work with iconic brands like TOI, ET, Cricbuzz, and Times Prime. **Role Overview:** You will be an integral part of the Languages business unit, focusing on non-English or Indic Brands within the Times Internet portfolio. Your role will involve crafting high-quality lifestyle stories in Tamil for Samayam Tamil, covering diverse categories like health, fashion, food, travel, relationships, and culture. Your ability to create engaging and impactful content in the Tamil language will play a key role in connecting with the audience. **Key Responsibilities:** - Write, edit, and curate compelling lifestyle stories tailored for Tamil readers. - Brainstorm innovative story concepts that resonate with the target audience. - Transform traditional print media storytelling into digital-friendly formats. - Collaborate with the editorial team to uphold quality and accuracy standards. - Optimize stories for digital platforms while maintaining authenticity and creativity. **Qualifications Required:** - Bachelor's/Master's degree in Journalism, Mass Communication, or related field. - 10-12 years of professional experience in journalism/content writing. - Minimum 5-7 years of experience covering the lifestyle beat in print or digital media. - Proficiency in the Tamil language (written and verbal) is essential. - Strong understanding of audience preferences in lifestyle content. - Ability to work under tight deadlines while ensuring originality and creativity. - Familiarity with digital publishing, SEO, and social media platforms will be advantageous. Join Times Internet's dynamic team and contribute to the fastest-growing regional content platform in India. Your expertise in lifestyle journalism and command over the Tamil language will play a crucial role in shaping engaging digital experiences for millions of users.,