Role Overview The CMO will lead the end-to-end marketing function, driving strategic brand direction, digital engagement, customer experience, and market expansion. You will be expected to bring a deep understanding of F&B trends, creative campaign execution, and data-driven decision-making to scale the brand’s visibility, loyalty, and revenue. Key Responsibilities Strategic Leadership Define and implement the brand's marketing vision and strategy. Lead brand positioning, customer journey mapping, and omnichannel marketing efforts. Work closely with the CEO and operations head to align marketing with business goals. Brand & Creative Development Shape a distinctive brand voice and visual identity across all touchpoints. Develop innovative campaigns, product launches, seasonal themes, and store-level promotions. Collaborate with chefs, interior designers, and digital partners to craft unique brand stories. Digital & Performance Marketing Oversee SEO/SEM, email campaigns, social media, influencer collaborations, and content strategy. Use data analytics tools (e.g., Google Analytics, CRM platforms) to optimize ROIs. Grow customer engagement, footfall, and app/website usage through targeted campaigns. Customer Engagement & Loyalty Launch and evolve a customer loyalty program that rewards repeat visits. Use feedback systems, reviews, and NPS scores to enhance CX and retention. Explore CRM strategies for segmentation and personalization. Market Expansion Support Conduct market research for new outlet locations and demographic targeting. Create go-to-market plans for new store openings and regional launches. Team Building & Agency Management Build and mentor a high-performing in-house marketing team. Manage external agencies, vendors, PR firms, and design studios. Requirements Qualifications & Experience Master’s degree in Marketing, Business, or a related field (preferred). 10+ years in marketing roles, with at least 3 years in a senior leadership role. Experience in F&B/QSR/hospitality brands, especially upscale or boutique segments. Skills & Mindset Deep understanding of F&B industry trends (plant-based, artisanal, experiential dining, etc.). Highly creative with a keen eye for detail and aesthetics. Strong analytical and budgeting skills. Proficiency with marketing tools and platforms (Meta Ads, Google Ads, CRM, Canva, etc.). Excellent communication and stakeholder management abilities. Preferred Attributes Prior experience launching a new brand or scaling a regional F&B chain. Familiarity with local culture and Hyderabad’s premium dining landscape. Agile, entrepreneurial mindset with the ability to thrive in a fast-growing startup-like environment. Job Type: Full-time Pay: ₹100,000.00 - ₹150,000.00 per month Schedule: Day shift Education: Bachelor's (Preferred) Experience: Market research: 5 years (Required) Metadata: 5 years (Required) Work Location: In person
