Title Brand & Communications Lead ISP India - Hyderabad

5.0 - 9.0 years

0 Lacs

hyderabad, telangana

On-site

The main purpose of the ISP Brand & Communications Lead role is to drive marketing initiatives, enhance school communications, and increase brand pull to boost admission growth across ISP schools in India. As an ISP Brand & Communications Lead, you will be responsible for handling the execution of new schools onboarding in terms of branding, communication eco-system, and marketing activations. You will ideate and implement various marketing strategies to increase admission inflow across ISP schools. Additionally, you will develop new Go-To-Market (GTM) campaigns, manage lead nurturing through effective marketing content, and support school marketing teams in their ATL and BTL Market activation efforts. You will play a crucial role in building marketing collaterals for schools such as E-mailers, Brochures, Infographics, Video assets, etc., to be used at different stages of the customer buying cycle. Managing the Brand's Visual Identity and representation at various touchpoints, ensuring regular audits across schools, and working with school communication managers to manage communication channels effectively will also be part of your responsibilities. Furthermore, you will drive PR and media outreach efforts, communicate global ISP best practices, and manage central ISP India social media handles, newsletter, and other brand-building activities. Your role will require an MBA with specialization in Marketing, 5 to 6 years of work experience in Marketing, Branding, and communications, knowledge of digital marketing, strong content writing skills, and experience in handling PR work. As an ISP Brand & Communications Lead, you will be expected to demonstrate ISP Leadership Competencies such as Collaboration, Learning & Getting Better, Innovation Leadership, Outcome driven, Resilience, Community Focus, Integrity & Ethical Management, Leading & Inspiring Others, Understanding People, Influencing & Communication, Agile, Strategic, Commercial & Financial Awareness, Planning & Decision Making, and Diversity & Equity. Moreover, ISP is committed to safeguarding and promoting the welfare of children and young people. Therefore, all staff and volunteers are required to undergo appropriate vetting procedures. ISP also upholds a commitment to Diversity, Equity, Inclusion, and Belonging to ensure a supportive and inclusive environment for all children and adults to learn and work effectively.,

Posted 2 weeks ago

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Marketing Communication Manager Educohire

3 - 5 years

7 - 8 Lacs

Hyderabad, Tellapur

Work from Office

Ideating and implementation of various marketing strategies to increase enquiry volume. Developing new online campaigns involving ideation, content creation, channel planning and implementation to ensure regular monthly online enquiry targets are achieved. Managing lead nurturing through creation of effective and customized marketing content. Working with school marketing teams to support and guide their ATL and BTL Market activation efforts. Building New Marketing collaterals (E-mailers, Brochures, Infographics, Video assets etc..) that can be used by different stakeholders and teams at various stages of the customer buying cycle. Creation, management, and regular updating of content on school website and brand SM Handles Writing blogs on topical content that can drive brand interest and help in SEO rankings. Requirements: MBA with specialization in Marketing 3 to 4 years of Minimum work experience in related field of Marketing, and communications. Hands-on knowledge in the Digital Marketing Domain and previous experience of being directly involved in online campaign executions. Strong content writing skills and experience in handling PR work. Good understanding of graphic design language, understanding visual identity and previous experience in creating marketing collaterals from idea to design. Local candidates preferred. Only Shortlisted candidates will be contacted. Background Verification will be carried out for the selected candidate.

Posted 2 months ago

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