Assistant Brand Manager Marketing mPokket

5.0 - 9.0 years

0 Lacs

karnataka

On-site

You will be responsible for developing both strategic and tactical brand assets and executing seamless marketing communications operations to establish mPokket as the most beloved brand in the financial services sector. This involves gaining a profound understanding of consumers through Qualitative and Quantitative research and advocating for the customer's interests within the organization. The role includes growing and enhancing all brand assets and content across various touchpoints such as Advertising, Social Media, Website, App, and On-Ground activities. Additionally, you will assist and progress to spearhead the creative development process from start to finish, collaborating with multiple agency partners and the in-house design/content team. Your tasks will also involve creating tools, kits, content, and collateral to ensure Customer Delight at every stage of the consumer journey. Furthermore, you will collaborate closely with cross-functional teams to uphold the brand's tone consistently. Your role will encompass conceiving innovative Creative, Media, and PR strategies to position mPokket as an adored and groundbreaking brand. Requirements: - A Bachelor's degree in Marketing, Communications, or a related field. - Minimum of 5 years of experience in brand management or marketing, preferably in the fintech, BFSI, or NBFC industry. - Proficiency in data analysis: skilled in using marketing analytics tools and Excel, capable of interpreting data, deriving insights, and generating reports. - In-depth knowledge of the Gen Z audience: understanding their online and offline behaviors, preferences, communication styles, and career aspirations. - Excellent written and verbal communication skills. - Strong grasp of marketing principles and best practices. - Enthusiasm for brand building and establishing connections with consumers and potential employees. - Familiarity with employer branding principles and best practices.,

Posted 1 week ago

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