4.0 - 8.0 years

0 Lacs

haryana

On-site

You will be responsible for managing and fulfilling the requirements of a highly dynamic Product team that is dedicated to understanding consumer needs. Your key responsibilities will include: - Conducting consumer research: Systematically studying target users, identifying key usage scenarios, and understanding their underlying psychological needs. You will differentiate between peak and trough experiences of the target group to gain insights into core consumer needs related to AIPL. - Performing competitive analysis: Continuously tracking competitors" product strategies, conducting in-depth research on competitive target groups, and deriving actionable insights to build a differentiated product positioning. - Defining product attributes: Utilizing systematic research, competitive analysis, and future tech trends to define product attributes that enhance user experience and ensure market success. You will collaborate with India and China teams to define product roadmap, positioning, and sales forecast. - Developing market promotions and go-to-market communication: Collaborating with internal stakeholders to define strategies for product launches. - Leading PR immersion and launch events: Managing launch events for next-generation products with internal and external teams to deliver successful keynote presentations and scripts. - Reviewing marketing assets: Supporting Digital, Retail, PR, and Training teams to ensure accuracy and consistency of product-related information in marketing assets. - Managing relationships with external stakeholders: Maintaining strong partnerships with external partners to drive collaboration and industry awareness, specifically MTK/Qualcomm. Minimum Qualifications: MBA Overall experience: 4-8 years in Mobile Industry/Automobile/Electronics Industry,

Posted 5 days ago

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Product Management Manager vivo India

4.0 - 8.0 years

0 Lacs

haryana

On-site

You will be responsible for managing and fulfilling the requirements of a highly dynamic Product team that is dedicated to understanding consumer needs. Your key responsibilities will include conducting consumer research to identify key usage scenarios and psychological needs, as well as differentiating the consumer experiences to gain insights into core needs. You will also be required to track and analyze competitor product strategies, conduct in-depth research on competitive target groups, and derive actionable insights for product positioning. Based on systematic research, competitive analysis, and future tech trends, you will define the product to improve user experience and ensure a competitive edge. Collaboration with internal stakeholders to define go-to-market strategies and lead product launch events will be essential. Additionally, you will review marketing assets to ensure accuracy and consistency, and maintain strong relationships with external partners for seamless collaboration and industry awareness. The ideal candidate for this role should have a minimum qualification of an MBA and possess 4-8 years of experience in the Mobile Industry, Automobile, or Electronics Industry.,

Posted 1 week ago

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