PPC Expert

Role:

Experience required:

Location:

Shift Timings-

Job Type-

Responsibilities:

• Manage the company’s

  Pay-Per-Click (PPC)

   campaigns under the guidance of the Marketing Manager.
• Conduct in-depth analysis and A/B testing to identify strong and relevant keywords for campaign optimization.
• Create and execute targeted ad campaigns, including ad copywriting and landing page testing.
• Collaborate with internal teams and external vendors to develop compelling ad creatives and messaging.
• Provide regular performance reports and insights to improve campaign effectiveness.
• Track and report Return on Investment (ROI) for all PPC campaigns.
• Monitor competitors' PPC strategies and keywords.
• Ensure campaign budgets are tracked and maintained accurately.
• Stay updated with the latest trends, tools, and updates in digital advertising and PPC platforms

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 2 - 4 years of hands-on experience in PPC or Digital Marketing roles.

• Proficiency in tools like

  Google Ads, Google Analytics, Google Tag Manager

  , and related platforms.
• Strong analytical skills with the ability to interpret complex data sets.
• Advanced proficiency in

  Microsoft Excel

   (pivot tables, lookups, data visualization, etc.).
• Excellent communication and collaboration skills to work with cross-functional teams.
• Experience managing medium-sized budgets and delivering measurable results.
• Familiarity with AI tools and their application in digital marketing is a plus.

anjali.rawat@infinitysoftsystems.com