PPC Executive

As an experienced PPC Specialist based in Navi Mumbai, your role will involve managing and optimizing paid advertising campaigns on platforms like Google Ads and Bing Ads. Your primary focus will be on driving traffic, improving conversions, and maximizing ROI for the campaigns. Key Responsibilities: - Plan, create, and manage PPC campaigns, with a primary emphasis on Google Ads. - Monitor and optimize campaigns to enhance key performance metrics. - Handle budgets efficiently, ensuring maximum ROI through proper allocation. - Conduct A/B testing for ad creatives and landing pages to improve performance. - Utilize tools like Google Analytics for analyzing and reporting campaign performance. - Create audience-targeted ads and implement segmentation strategies. - Ensure compliance with platform guidelines and implement best practices. Qualifications Required: - Strong expertise in Google Ads, with a minimum of 80% proficiency. - In-depth knowledge of PPC campaign strategies and execution. - Hands-on experience with A/B testing and performance optimization. - Familiarity with analytics tools such as Google Analytics. - Excellent analytical and reporting skills. The selection process for this position includes: - First Round: Telephonic or Video Interview - Second Round: Face-to-Face Interview,