PPC Executive Google-Meta

Tasks

• Create and optimize PPC campaigns across platforms, including Google Ads (UAC, Search, Demand Gen, YouTube), Meta, TikTok, and ASA, with a strong focus on key performance metrics.
• Analyze and interpret campaign data to assess performance and drive data-informed decisions.
• Identify trends and KPI's across iOS, Android, and Web platforms to continually improve campaign effectiveness.
• Deliver clear, actionable performance reports tailored for stakeholders, highlighting impact and optimization opportunities.
• Work closely with cross-functional teams to align campaign strategies with broader marketing and business goals.

Requirements

• Minimum of 2 years of proven experience in a Senior PPC Specialist role.
• Proven track record of managing and optimizing PPC campaigns across both web and mobile platforms (iOS & Android).
• Solid understanding of key performance metrics (CPA, ROI, CR, ROAS, LTV).
• Hands-on experience with Google Ads (UAC, Search, Demand Gen, YouTube).
• Strong analytical skills with the ability to interpret data and deliver actionable insights; experience working with Appsflyer and Firebase (GA4).
• Experience with A/B testing and conversion rate optimization.

Nice to have

• Experience with Meta, Tiktok, LinkedIn.

Job Types: Full-time, Permanent

Pay: ₹12,133.07 - ₹37,748.20 per month

Work Location: In person