Hiring at Antinorm Job Description For Content Superstar Location: Malviya Nagar, Delhi About Antinorm We are Antinorm. We're th e new kids on the block, but we're here to make some noise! Our DTC beautyXpersonal care brand is shaking up the industry with personal care products that are multifunctional. We're not just selling products; we're cultivating a community of empowered individuals who believe that self-care can be convenient, easy and cater to your lifestyle and needs. Who We're Looking For Are you a storytelling superstar with a flair for visuals and words? Do you live for creating thumb-stopping content and crafting copy that converts? We're looking for a hybrid creative — someone who can bring our brand voice to life through powerful visuals and punchy copy, from Instagram reels to newsletters. If you’re the kind of person who is great at content ideation, drafts catchy WhatsApp messages that get clicked, and loves turning product USPs into viral posts — and isn’t afraid to be in front of the camera now and then — this role is for you. Responsibilities Content Creation: Develop and execute compelling, on-brand visual content for social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) Conceptualize and execute photo and video shoots in line with brand vision Be comfortable appearing in videos (e.g., tutorials, reels, BTS, reviews) when required to support storytelling and content creation Design graphics, visuals, and storyboards using tools like Canva, Adobe Creative Suite, or similar Create educational and engaging content around our products, ingredients, and rituals Collaborate with influencers to co-create authentic and resonant content Capture and edit behind-the-scenes content that showcases our team and values Work closely with the marketing team to align content with campaign objectives Manage and maintain our content library Develop UGC strategies Copywriting Write clear, concise, and persuasive copy for: Social media captions WhatsApp messages Email campaigns and subject lines Website and landing pages Product descriptions and packaging Reel scripts Tailor messaging for different platforms and audiences, while maintaining a cohesive brand voice Tech & Strategy Leverage AI tools (e.g., ChatGPT, Claude, Canva Magic Write, Copy.ai) for content ideation, drafting, and productivity Use video editing tools (e.g., CapCut, Adobe Premiere Pro, InShot) to produce short-form and long-form content Maintain and update a robust content calendar across platformsTrack and analyze performance metrics to optimize content and copy Stay updated on digital trends, content formats, and social media algorithms Requirements 1+ years of content creation and/or copywriting experience, preferably in the beauty/personal care space Strong portfolio showcasing both visual content (photo/video/design) and written work Proficiency in tools like Adobe Creative Suite, Canva, CapCut, InShot, or similar Experience with AI content generation tools for writing and ideation Knowledge of content planning and scheduling tools (e.g., Notion, Buffer, Later) Excellent grasp of current digital trends, storytelling formats, and platform nuances Comfortable being on camera and participating in video content creation Strong attention to detail, aesthetic sense, and exceptional copywriting abilities to weave stories through words and visuals Knowledge of best SEO practices Ability to work independently, manage multiple projects, and meet deadlines Benefits Be among the first hires and shape the future of a fast-growing brand Creative freedom to shape brand voice and content strategy Competitive salary Access to the latest content tools, AI tech, and editing software Opportunities for upskilling, experimentation, and growth in the content + tech space Skills: align content,claude,content creation,graphic design,design graphics,ai content generation,tutorials,reels,on-brand visual content,behind-the-scenes content,website,seo,capcut,visuals,photo and video shoots,canva magic write,visual storytelling,analyze performance metrics,inshot,ai tech,content library,buffer,reel scripts,content planning,video content creation,bts,ai content tools,visual content (photo/video/design) and written work,social media management,reviews,copy.ai,ugc strategies,whatsapp messages,videos,storyboards,canva,upskilling,creative freedom,chatgpt,notion,experimentation,adobe premiere pro,adobe creative suite,video editing,copywriting,content ideation,email campaigns,seo practices Show more Show less

Hiring at Antinorm Job Description For Video Editor And Visual Designer Location: Malviya Nagar, Delhi About Antinorm We are Antinorm. We're the new kids on the block, but we're here to make some noise! Our DTC beautyXpersonal care brand is shaking up the industry with personal care products that are multifunctional. We're not just selling products; we're cultivating a community of empowered individuals who believe that self-care can be convenient, easy and cater to your lifestyle and needs. Who We're Looking For You’re someone who’s obsessed with visuals — from crisp edits and motion to layout, color palettes, typography, and everything in between. You have a strong aesthetic eye and a strategic mind, and you understand how to use design and video not just to make things “look good” — but to say something . This role is perfect for a multi-talented visual storyteller who wants to do high-impact work in a small, agile team. This isn’t just a design job. You’ll play a key role in shaping the brand’s creative blueprint/ visual language for the way forward and you will be trusted to take that ownership — and run with it. Responsibilities Video Editing: Edit short-form videos for Reels, YouTube Shorts, Perf ads, and product explainers Create long-form content for YouTube, brand stories, and behind-the-scenes content Add transitions, sound, subtitles, and effects to create polished and thumb-stopping edits Repurpose raw footage into varied content formats with a narrative throughline Stay up to date with trending edits, transitions, and content styles Be involved in shaping the video style guide for the brand Design & Brand Aesthetic Design social media posts, stories, email banners, and creatives for Nykaa, Tira and Qcomm Create templates, layouts, and branded assets for use across the team Translate moodboards, creative briefs, and campaign ideas into visual content Maintain consistency in font, color, visual language, and tone Build the foundations of a scalable visual identity that others can build on Create content that is not only beautiful but also aligned with user intent and platform dynamics Creative Thinking & Strategy Collaborate with the content and marketing teams to co-develop campaign concepts Contribute ideas for shoots, content formats, and visual storytelling Help evolve the visual identity based on performance insights and cultural relevance Be proactive in proposing new ideas, references, and experiments Tech & AI Tools Use tools like Adobe Creative Suite, Canva, CapCut, Premiere Pro, InShot, Figma, etc. Explore AI tools like Runway, Adobe AI, Canva Magic, Midjourney, etc. for ideation and creation Be willing to test, adopt, and lead creative use of new design/AI workflows Help the team stay efficient and inspired using emerging tech Requirements 1–3 years of experience in video editing and/or design (freelance, brand, or agency) A strong portfolio that showcases great taste, creativity, and versatility across formats Proficiency in video editing and visual design software (Adobe Creative Suite, Figma, CapCut, etc.) Excellent understanding of layout, balance, color, typography, and motion Passion for aesthetic storytelling and minimalist, clean design Comfort with editing for different platforms (Instagram, YouTube etc.) Willingness to learn and experiment with AI tools and editing/design tech Ability to work independently, think creatively, and manage multiple projects Bonus: Animation or motion graphics experience Benefits Be among the first hires and shape the future of a fast-growing brand Creative freedom to shape brand voice and content strategy Competitive salary Access to the latest content tools, AI tech, and editing software Opportunities for upskilling, experimentation, and growth in the content + tech space Skills: long-form content,color,ai tools,visuals,motion,creative freedom,visual storytelling,layout,templates,midjourney,canva magic,creative briefs,repurpose raw footage,effects,color theory,storytelling,adobe ai,video style guide,subtitles,typography,content,behind-the-scenes content,branded assets,upskilling,runway,crisp edits,instagram,product explainers,sound,motion graphics,perf ads,animation,ai tech,visual identity,transitions,font,youtube,video,experimentation,canva,color palettes,trending edits,video editing,adobe creative suite,layouts,creative thinking & strategy,graphic design,test, adopt, and lead creative use of new design/ai workflows,balance,youtube shorts,premiere pro,capcut,proposing new ideas,creative thinking,campaign ideas,figma,short-form videos,experiments,translate moodboards,content styles,inshot,build the foundations of a scalable visual identity,brand stories,minimalist, clean design Show more Show less