Associate Manager Marketing, RTD Tata Consumer Products

2.0 - 6.0 years

0 Lacs

haryana

On-site

As a Marketing Manager in this role, you will be responsible for key deliverables focused on financial outcomes, customer service, internal processes, innovation, and learning. Financial outcomes are crucial, including top and bottom-line delivery in collaboration with sales teams and cross-functional teams. You will have PnL ownership, overseeing all spends and budget phasing. In terms of customer service, you will develop marketing strategies for the premium business portfolio, manage brand investments, and work with external agencies for integrated communication strategies. Internal processes require monitoring, analyzing, and reporting consumer insights to maximize marketing opportunities. Collaboration with key functions such as Sales, Supply Chain, Procurement, and R&D is essential. Utilizing data analytics to understand sales data, competitor movements, and trends will be part of your responsibilities. Innovation and learning play a vital role, involving new product development, strategic planning, and implementation of digital marketing initiatives across various platforms using cutting-edge technologies. For success in this role, a Masters's degree in Business Administration from a reputed institute is required, along with a minimum of 1.5 years of relevant work experience in Sales or Marketing, including at least 1 year in Sales. Desirable success factors include analytical and problem-solving abilities, effective communication skills, stakeholder management capabilities, strong execution ability with time management skills, a hands-on approach, and a winning attitude.,

Posted 3 weeks ago

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