2 Persuasion Techniques Jobs

You are invited to join our client, a prominent multi-brand premium retail company specializing in eyewear, with 7 retail stores strategically located in Ahmedabad and a head office situated at C G Road, Ahmedabad. As a Retail Trainer, you will play a crucial role in shaping the sales team's skills and enhancing their performance. Your primary responsibilities will include imparting training on presentation and persuasion techniques to new recruits, as well as creating training programs to address knowledge gaps. You will need to visit our retail outlets in Ahmedabad regularly to collaborate closely with the sales staff. Proficiency in developing training modules in English and Gujarati is essential, along with designing and implementing orientation programs for the sales teams. In addition, you will be conducting onboarding sessions for new hires, acting as a resource for salespeople facing job-related challenges, assigning mentors to new team members, and identifying areas for improvement through observations. Your role will involve determining training needs at both individual and team levels, organizing role-playing activities, advising sales staff on upselling techniques, and employing various sales training methodologies to enhance skills. To excel in this role, you must possess excellent communication skills, be proficient in English, Hindi, and Gujarati, and have prior experience as a Retail Trainer or in a similar position within the retail industry. The ability to travel to retail locations, manage the entire training process, deliver engaging presentations, motivate employees to achieve sales targets, and hold a degree in any discipline is essential. Additional certification in training will be considered advantageous. If you are enthusiastic about this opportunity, we encourage you to share your updated resume, along with details of your current salary, expected remuneration, and notice period, with us at vishwa@synergyresource.co.in or contact us at 6353666790.,

The Senior Copywriter is responsible for developing compelling and effective copy for marketing campaigns. With 7-10 years of experience, this role requires a strong understanding of both B2B and B2C markets, as well as the ability to write for a variety of media, including print, digital, and social. The Senior Copywriter will work closely with account, strategy, and creative teams to develop integrated marketing solutions that deliver measurable results. In this role, the Senior Copywriter will be responsible for developing copy that aligns with client objectives and brand guidelines, ensuring that all work is delivered on time and within budget. Strong writing and communication skills are essential, as the role involves presenting copy to clients and internal stakeholders. The ideal candidate will have a proven track record of developing high-quality copy that drives business growth. Lead and own work; conceptualizing, developing and driving creative solutions that build strong brands and achieve business results for clients, with minimal oversight or creative direction. Establish client relationships, owning presentations and working directly with clients on productions. Write for all different forms of media, including manifestos, scripts, digital and content. Understand and appreciate the importance of strategy, and ensure that all ideas are on brief. Manage multiple clients and deliverables simultaneously. Handle all facets of production and post-production with minimal supervision. Work with all disciplines to deliver projects of creative excellence on time. Demonstrate strong presentation skills, both internally and with clients. Give and receive constructive feedback in a respectful manner. Show maturity in dealing with the ups and downs of the business and finds creative opportunities on even the most challenging of clients. Mentor and lead creative teams. Partnering business leadership and strategy teams in the development of holistic marketing and communications plans, including brand strategy, creative development and execution, digital marketing, and market research. Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth. Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey. Familiarity with AI writing tools and GenAI applications would be an added advantage. Experience in writing and editing Films/ AVs. Strive for content excellence within relevant style guides, legal standards and content writing best practices. Minimum experience of 6+ years of branding, creative strategy, or advertising experience as a copywriter or related role, with a major consulting firm or advertising agency or leading MNC. Bachelors degree in English, Journalism, Marketing, or related field from A listed institute. Strong portfolio of published articles or marketing copy. Proven experience in the development of integrated marketing and communications campaigns for clients. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment. Strong understanding of SEO concepts and online content strategy. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar. Strong verbal communication skills. Good research, organizational, and time-management skills. Creative, collaborative spirit. Knowledge of using AI and GenAI tools. Experience in working across multiple industries. In addition, in order to excel at the role, you will also need to Work with the leadership to support business development and thought leadership in the research/insights space. Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. Have strong communication and presentation Skills to share the perfect pitch with key stakeholders. Have strong client handling skills to develop, manage and deepen relationships with key stakeholders. Have team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. Possess strong leadership skills along with strong communication, problem-solving, organizational and delegation skills to nurture and inspire team members. Identify new opportunities, develop solutions and own proposals end to end. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets, etc. that contribute to enhancing the brand and creative strategy offering.,