2 Personalization Tools Jobs

You are a skilled Adobe Analytics Implementation Specialist responsible for leading tagging strategy and implementation across digital platforms in the Banking (BFSI) sector. Your role involves collaborating with business, product, compliance, and IT teams to gather measurement requirements and translate them into clear tagging specifications. You will create detailed Technical Specification Documents (TSDs) outlining data layer variables, tagging logic, and success criteria for development teams. Your responsibilities include configuring and managing tags, rules, events, and variables in Adobe Launch to capture critical user interactions across web, mobile web, and app environments. You will review and validate implemented data layers to ensure alignment with approved TSDs and data collection best practices. Thorough testing and debugging using tools such as Chrome Developer Tools, Adobe Experience Platform Debugger, Charles Proxy, or ObservePoint will be conducted to ensure data accuracy. It is essential to monitor and troubleshoot data discrepancies or issues in tag firing, and work with cross-functional teams for timely resolution. Ensuring tagging implementations are compliant with BFSI-specific data privacy and regulatory requirements, including PCI DSS, GDPR, and CCPA, is a key aspect of your role. You will document tagging strategies, configurations, and validation processes for internal audits and ongoing optimization. Staying up to date with Adobe Experience Cloud capabilities, including Adobe Web SDK and Customer Journey Analytics (CJA), is necessary. You will lead project management efforts for analytics implementation workstreams, including scoping, timeline planning, task assignment, and stakeholder communication to ensure successful delivery across multiple teams. Qualifications & Requirements: - 5-7+ years of hands-on experience implementing Adobe Analytics using Adobe Launch/Ensighten/AEP WED SDK - Strong knowledge of digital analytics concepts, events, dimensions, segmentation, conversion funnels, and KPIs - Proven experience in writing TSDs and working with developers to implement and validate data layers - Proficiency in debugging tools and browser-based analytics QA practices - Familiarity with Adobe Web SDK, AEP, and Customer Journey Analytics (preferred) - Excellent analytical thinking and attention to detail - Strong communication skills and the ability to simplify technical concepts for business stakeholders - Bachelor's degree in Information Technology, Computer Science, Marketing Analytics, or a related field Preferred Skills: - Experience working on analytics for financial journeys (e.g., application forms, account signups, lead flows) - Familiarity with server-side or hybrid tagging approaches - Exposure to Adobe Target, A/B testing, and personalization tools - Adobe Certified Developer/Architect This hiring opportunity is for a client that requires 3 rounds of interviews. Additional details will be shared later.,

About Apply Digital: Apply Digital is a global experience transformation partner that drives AI-powered change and measurable impact across complex, multi-brand ecosystems. With expertise spanning the customer experience lifecycle from strategy, design to engineering and beyond, Apply Digital enables clients to modernize their organizations and maximize value for their business and customers. The team of 750+ members has successfully transformed global companies such as Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group. Founded in 2016 in Vancouver, Canada, Apply Digital has expanded to ten cities across North America, South America, the UK, Europe, and India. At Apply Digital, the "One Team" approach is embraced, operating within a pod structure that brings together senior leadership, subject matter experts, and cross-functional skill sets. This structure is supported by scrum and sprint cadences, ensuring teams release often and progress towards desired outcomes. Apply Digital envisions a safe, empowered, respectful, and fun community for its employees worldwide, embodying SHAPE values (smart, humble, active, positive, and excellent) to create a space for team connection, growth, and support. About The Client: In this role, you will support Kraft Heinz, a global leader in consumer packaged foods. Apply Digital's mandate is to drive Kraft Heinz's digital transformation using implementable strategies, cutting-edge technology, and data-driven innovation to enhance consumer engagement and maximize business value. The successful implementation of projects like the What's Cooking App, rebuilding brand sites in multiple languages, and implementing a Customer Data Platform (CDP) have earned international recognition and awards. The Role: As a Content Producer at Apply Digital, you will be responsible for managing the creation, editing, and organization of content in CMS platforms like Contentful. This role involves collaborating with content authors, designers, and developers to ensure smooth workflows and high-quality content execution. Additionally, you will be involved in evaluating content structures, refining workflows, and contributing to content planning and scheduling. Strong collaboration and problem-solving skills are essential to manage cross-functional communication and troubleshoot content-related challenges. Experience with metadata management, content audits, and content modeling is highly valued. What You'll Do: - Manage content creation, editing, and organization in Contentful to ensure accuracy and alignment with brand guidelines. - Facilitate content workflows and production schedules, ensuring tasks meet quality standards and deadlines. - Coordinate with various teams to execute content projects smoothly. - Review content for SEO, accessibility, and UX best practices before publication. - Document content processes and best practices for operational efficiency. - Support governance and content audits to maintain organized information architecture and taxonomy. What We're Looking For: - Strong proficiency in English (written and verbal communication). - 3-5 years of experience in content management, digital marketing, or related fields. - Hands-on experience with the Contentful platform. - Ability to manage content creation and workflow coordination efficiently. - Understanding of SEO, metadata management, and content strategy best practices. - Strong collaboration, communication, and problem-solving skills. - Attention to detail in reviewing and managing content assets. Nice to Have's: - Knowledge of basic HTML and web publishing. - Familiarity with Content Modeling processes. - Experience with analytics tools and content governance efforts. - Familiarity with personalization tools like Ninetailed and Segment. Life at Apply Digital: Apply Digital values its employees" time, safety, and health, offering a supportive work community that promotes growth and well-being. Benefits include private healthcare coverage, contributions to the Provident fund, gratuity bonus, flexible PTO, engaging projects with global impact, an inclusive and safe environment, generous training budgets, and a commitment to diversity, equity, and inclusion. Apply Digital is dedicated to fostering an inclusive workplace where individual differences are celebrated and valued, ensuring equal opportunity for all employees. For more information on Apply Digital's Diversity, Equity, and Inclusion (DEI) initiatives or for accommodations during the recruitment process, contact careers@applydigital.com.,