2569 Personalization Jobs - Page 24

Job Title: Email Marketing Trainee Freshers are encouraged to apply. Location : Chandigarh (Hybrid: 3 days WFO/ 2 days WFH). Salary: Upto ₹15,000 per month Company: Excelohunt Infotech Pvt. Ltd. About Us: Excelohunt Infotech is a dynamic IT company focused on providing personalised digital strategies that drive business growth. We operate in 26+ countries, leveraging our global presence to deliver cutting-edge solutions to our clients. We prioritise building meaningful connections between brands and their customers through innovative digital marketing solutions. As part of our growth, we are looking for creative and driven Email Marketing Freshers & experienced professionals to join our team. If you're passionate about digital marketing and eager to kick-start your career in a collaborative and fast-paced environment, we’d love to hear from you. Why Join Us? : Opportunity to work in a fast-growing digital marketing field. Collaborative and supportive team environment. Gain hands-on experience and grow in your digital marketing career. Working in a creative and enthusiastic international environment Perks & Benefits: 5 working days Day shift. Fixed shifts & fixed week off. International Exposure Fantastic work culture. Paid leaves. Roles & Responsibilities: Identify target audience and grow email lists. Design and implement direct email marketing campaigns. Proofread emails for clarity, grammar, and spelling. Ensure mobile-friendly email templates. Write newsletters featuring all company updates. Upgrade email templates using graphics, personalization, and advanced features. Ensure prompt and accurate communication with clients via email to minimise unsubscribes. Create and secure email databases for lead generation. Report on sales revenue generated from email marketing efforts. Requirements: Education: Recently completed a bachelor's degree in Marketing, Communications, or a related field. Interest in Digital Marketing: Demonstrated passion for digital marketing through coursework, internships, or extracurricular activities. Knowledge of Marketing Concepts: Basic understanding of digital marketing concepts such as social media, email marketing etc. Software Skills: Proficiency in Microsoft Office (Word, Excel, PowerPoint). Communication Skills: Strong written and verbal communication skills. Attention to Detail: Excellent attention to detail and organisational abilities. Ability to Multitask: Able to prioritise tasks in a fast-paced environment. Teamwork: Ability to collaborate effectively within a team environment. Proactive Attitude: Self-motivated with a willingness to learn and grow.

Company Description Organic Sattva is a mission-driven brand from India’s heartlands focused on connecting nature’s bounty with people’s well-being while empowering over 1000 farmers. As India’s leading superfood company, we bring the goodness of Makhana and natural foods to 16,000+ retail outlets and over 1000 distributors globally. Our innovative products range from wholesome snacks to indulgent desserts, making healthy eating a joy. We also partner with clients to redefine gifting with purpose and personalization, fostering a future where health, happiness, and sustainability thrive. Role Description This is a full-time on-site role for a Sales Officer, located in Bhopal. The Sales Officer will be responsible for managing sales operations, generating leads, providing excellent customer service, and handling channel sales. Day-to-day tasks include maintaining client relationships, identifying new business opportunities, strategizing sales tactics, and ensuring smooth sales processes from initial contact to post-sale support. Qualifications \n Customer Service, Communication skills Lead Generation, Sales Operations Channel Sales experience Strong organizational and time management skills Ability to work independently and meet sales targets Experience in the organic food industry is a plus Bachelor's degree in Business, Marketing, or a related field

Job Code JOB001567 Designation Senior Associate - Growth Business Vertical XYLEM LEARNING Key Responsibility Lifecycle Campaign Strategy & Execution: ? Design, execute, and optimize retention marketing campaigns focused on increasing student engagement, course completion rates, subscription renewals, and re-activation. ? Use MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages. ? Map learner journeys and create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data. ? Cross-Functional Collaboration: ? Work closely with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates. ? Partner with Brand and Creative teams to ensure learner messaging is consistent, motivational, and aligned with educational goals. ? Content Personalization & Engagement: ? Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students). ? Drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights. ? Performance Analytics & ROI Tracking: ? Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates to evaluate learner behavior, campaign effectiveness, and overall platform engagement. ? Analyze campaign performance via MoEngage Analytics, Google Firebase, and internal dashboards, providing data-backed insights and recommendations. ? Platform Mastery: ? Deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics. ? Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage experience is mandatory. ? Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance. Location Kozhikode State Kerala Country India Educational Qualification Bachelor’s degree in Marketing, Business, Education, or a related field. ? 4 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech. ? Proven success managing user retention and engagement campaigns with measurable results. Building retention campaigns from scratch, including journey mapping and trigger logic, is a plus. ? Hands-on experience with MoEngage, including workflow automation, segmentation, and analytics. ? Strong analytical skills; ability to synthesize learner data into actionable strategies. Age 24-30 Experience 2-4 Salary Range Not Disclosed.

Role Overview : Performance Marketing Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : 1. Upper Funnel Strategy, Planning & Execution Design and execute upper funnel campaigns across Meta and Google, targeting both new and repeat users. Build precise audience cohorts: Gen Z, Tier 2 & 3 cities, premium segments. Craft tailored communication strategies with relevant creatives, formats, and messaging per cohort and channel. Lead geo-level experiments and site-level interventions to boost acquisition in Tier 2 & 3 markets. Measure incrementality and campaign effectiveness using Brand Lift Studies (BLS), Geo Lift, and On-site performance metrics. 2. Meta & Google Campaigns – Growth, Efficiency & Martech Drive TOFU acquisition using brand campaigns and 3P audiences for new user growth. Optimize spend using feed culling techniques to prioritize high LTV brands and L3s. Build and test advanced audience strategies: premium targeting, superuser segmentation, differentiated creative journeys. Leverage MarTech tools like ROI Hunter, creative overlays (stickers), and hybrid PLP/PDP journeys to enhance personalization and efficiency. Implement robust attribution frameworks to map touchpoints across Meta-Nykaa journeys. 3. Brand & Category-Level Objectives Drive share of voice (SOV) growth across priority categories, especially in Skin. Expand regional reach with tailored campaigns for Tier 3 markets. Maintain and grow impression share across key categories by optimizing budgets and channel mix. 4. App Engagement Performance Manage and optimize campaigns across app engagement partners. Onboard new partners and optimize their buy types to drive higher ROAS and better purchase quality. Consistently measure and report incrementality and user quality. 5. New Customer Acquisition (NCA) Strategy Volume Strategy: Plan and optimize paid and organic install strategies to deliver 6.7M organic and 23.3M paid installs at a target CPI of ₹43. Conversion Strategy: Maintain 18% install-to-purchase CVR through Msite optimization, creative revamps, onboarding flows, fraud control, and premium audience targeting. Experimentation: Lead 4 experiments per month including MAPIT, 1-day CT models, tier-wise install campaigns, and premium segment targeting. 6. Non-Install NCA + Retention Campaigns (RB) Scale non-install campaigns by identifying new growth pockets and maximizing campaign contribution. Drive IOC2 & IOC3 retention funnels with early engagement programs, communication bundling (CRM + Perf), and cohort-focused campaign strategies. Spearhead Google ACE restructuring to support premiumization and maximize ROI from luxe segments. 7. Data Intelligence & Reporting Own the marketing health scorecard and drive monthly and quarterly reviews for all performance channels. Lead AOP planning with risk assessment, forecasting, and monthly phasing aligned to business goals. Standardize analytics and measurement frameworks to assess impact, efficiency, and return on marketing spend. Knowledge, Skills & Qualification Requirements : 7–9 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms. Strong understanding of audience strategy, media planning, attribution models, and martech tools. Demonstrated success in growing digital acquisition, campaign ROI, and new user retention. Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing. Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus. Strategic thinker with a data-first approach to solving problems. Experimentative mindset with ability to test, iterate, and scale rapidly. Strong stakeholder management and collaboration skills across cross-functional teams. Capability to mentor and grow junior team members while fostering cross-business learning.

About Affinity Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens. Role: Director, UX Work Location: Mumbai (Malad) About Role: The mission for Affinity’s Head of User Experience is to lead our Product design vision, build a strong UX team, and create exceptional interactive experiences for all Affinity AdTech products which deliver ads to millions of users globally. Based in Mumbai, this role will spearhead the UX strategy for our comprehensive product suite spanning US, Europe, and Asian markets. Your team will be the guardians of user experience excellence, delivering highly intuitive digital experiences for enterprise clients, brand partners, and internal stakeholders exploring and using Affinity’s web portals, mobile apps, SaaS tools and analytics dashboards. The role also involves ensuring that users experience friendly, non- interruptive, useful and smooth ads and platforms; and weave the fabric of ‘design thinking’ across teams, by conducting training sessions, mentoring product managers, creating user flows, building wireframes, high & low fidelity prototypes with best-in-class design concepts. The role will partner closely with product owners, usability testing leads, and engineers to enhance the overall design standards, quality, value, and experience of Affinity’s products. Furthermore, the role requires analysing user satisfaction data and developing an evolving framework to ensure continuous improvement. Be a ‘numbers nerd’ in addition to being a ‘UX nerd’. The role will drive relevant software adoption, success KPIs, keep up with the latest developments in User Experience, perform regular UX audits, improve the benchmarks and create a design-centric product- led growth. The role will also assist the marketing teams with company communication across Affinity’s owned and operated websites and apps. Roles & Responsibility: Lead the UX practice and promote org-wide adoption of “UX design philosophy” across all ad products, customer facing dashboards, internal admin tools, Saas tools, and owned and operated websites and apps. Think Visual, Act Visual - Be involved with product design process, from problem definition to detailed visual design; communicate design solutions through (low and high-fidelity) wireframes, defining information architecture, user flow diagrams, storyboards, sitemaps, prototypes and design system creation. Think Data - Deep dive into data to derive insights across channels, countries, languages to deliver the ideal levels of user engagement. Think Collaboration - Partner with product managers, UX/ UI designers, developers and business teams to deliver ideal user experiences which improve engagement, cross-functional collaboration and drive a user-centric design culture. Think Experiences - Create design experiences for high-impact audiences and data-driven design solutions that will bring real value, drive enriching user engagement and measurable business impact. Think Validation - Conducting user testing sessions, user interviews, research phases. Validate and support solutions through User Research and Testing. Think Design Systems - Ensure adherence to design best practices and standards, design consistency across our product platforms adhering to Affinity Design System. Our platforms include Desktop, Mobile site and mobile applications (iOS and Android) creating consistent design quality and perform UX Audits to improve quality. Think Management - Lead, mentor, recruit talent, grow and build high-performing UX team with various design tools (Figma etc). Create and manage a team management framework to work closely with UX team members and assign them KPIs (establish UX Success metrics) and objectives that can be achieved. Required Skills: 10+ years of experience in UX across consumer facing digital apps/websites with experience in advertising and media preferred, and 4+ years leading teams in SaaS/ B2B environments. Design Tools - Expert in Figma, design systems, responsive web design, and accessibility standards. Research - User research methodologies, usability testing, analytics tools, and A/B testing. Technical - Web technologies understanding, agile methodologies, and developer collaboration. Exceptional skills in ideation, sketching, wireframing, user flows, mapping and information architecture. Fluency with design tools, most notably OmniGraffle, Illustrator, Photoshop, InDesign, Invision and/or other UX & prototyping software. Clear and current understanding of the capabilities and limitations of HTML, CSS, JavaScript & developing platforms. Data nerd – great skill combing through analytics and behavioural insights to generate new experiments and opportunities to improve our products and differentiate the user experience. Knowledge of usability principles and practices, graphic styles, and composition rules. Strong understanding of web design best practices, usability patterns, and latest UI/UX trends. Profound capacity to turn complex interactions into intuitive user experiences. Flexibility, curiosity, and creativity, with an openness to new ideas and innovative solutions. Innate gift to simplify with deep and recognizable commitment to user empathy. Desired Skills: Great portfolio showing breadth of UX Design work across variety of design challenges. Advanced Design - AI-driven personalization, motion design, enterprise SaaS workflows. Emerging Tech - No-code platforms, ML applications in UX, AR/VR interfaces. Business Impact - Design ROI measurement, SaaS metrics, executive presentation skills. Recognition - Award-winning portfolio, conference speaking, published thought leadership. Knowledge of Web, iOS (HIG) and Android (Material Design) guidelines. Experience in user testing and web analytics. Readily give and receive constructive feedback. Understanding of general project management practices. A vision of optimizing the work between designers and developers.

As a software engineer at Google, you will be involved in developing cutting-edge technologies that impact billions of users worldwide. Your primary focus will be on building distributed high throughput and latency-sensitive systems, with a strong emphasis on software testing, launching, and product development. With your technical leadership skills, you will lead and grow software engineering teams, ensuring the successful delivery of software solutions. Ideal candidates for this role possess a Bachelor's degree in a relevant field, along with at least 8 years of experience in software development. A Master's degree or PhD is preferred, particularly in Engineering or Computer Science. Additionally, candidates should have a minimum of 3 years of experience in technical leadership roles, guiding project teams and setting the technical direction. Your responsibilities will include collaborating with various teams within Google and YouTube to define product strategies and roadmaps for YouTube Shopping infrastructure and serving systems. You will work closely with key stakeholders to build the next generation YouTube Shopping entity model and serving infrastructure. It is crucial to have a deep understanding of upstream and downstream systems to influence technical investments and ensure the success of YouTube Shopping. As part of the wider YouTube Shopping team, you will actively participate in engineering design reviews to provide guidance and direction for serving YouTube Shopping Entities. Your role will involve managing project priorities, deadlines, and deliverables, as well as designing, developing, testing, deploying, maintaining, and enhancing software solutions. Join us at YouTube, where we believe in empowering individuals to share their stories, connect with others, and explore their passions. Together, we strive to create a platform that fosters creativity, innovation, and inclusivity. If you are passionate about technology, innovation, and making a positive impact on a global scale, we invite you to be part of our dynamic and collaborative team.,

We are seeking a Enterprise Gifting Sales Manager for a Series A funded D2C Brand. Job Profile: Client Acquisition & Revenue Generation: Identify and acquire new B2B and corporate clients in the gifting space. Drive revenue through strategic partnerships, seasonal campaigns, and customized gifting solutions Account Management: Manage and grow key accounts by offering tailored solutions n Ensure timely delivery, client satisfaction, and long-term relationship building Team Leadership: Lead and guide a team of sales executives n Set targets, monitor performance, and mentor team members Gifting Knowledge & Solutioning: Bring deep knowledge of gift products, categories, packaging, and personalization trends n Work closely with product and procurement teams to create relevant offerings Sales Planning & Reporting: Develop sales forecasts and pipeline n Provide regular updates on performance and market intelligence Seasonal Campaign Management: Plan and execute strategies for peak seasons like Diwali, Christmas, and New Year. Collaborate with marketing for campaigns and outreach programs Requirements: Minimum 6+ years of B2B or institutional sales experience with at least 3+ years in the gifting industry. Additionally if you are a strong sales person coming with a corporate sales background, understands product based company is also preferred. Proven track record of achieving and exceeding sales targets Strong existing network in corporate, retail, or channel partner ecosystem Excellent communication, presentation, and negotiation skills Team Player/ People Management (Must) Proficient with CRM tools and reporting systems

Position Summary... To accelerate Sam’s aggressive growth goals, we are seeking a strategic and execution-oriented leader to accelerate delivery across enterprise-critical initiatives focused on membership growth strategy, member value and innovation using data-driven insights. This role will serve at the intersection of data, product and analytics to transform Walmart’s membership value proposition and unlock scalable growth opportunities. What you'll do... About The Team Working at Sam’s Club means a career without boundaries. There’s always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work. Yes, we are a division of the Fortune #1 company, Walmart, Inc. But you’ll quickly find that we’re a company that wants you to feel comfortable bringing your whole self to work. A career at Sam’s Club is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs. What you'll do: The Senior Director will focus on Strategic Leadership & Vision Define and drive the data science strategy aligned with Sam’s Club’s overall business objectives. crafting and operationalizing future-ready membership models, identifying high-impact new club locations and partner with peers to enable Next Best Action (NBA) frameworks and conversational AI capabilities on enterprise data products. Serve as a thought leader on AI/ML innovation and data-driven culture across the enterprise. Team Building & Talent Development Lead, mentor, and grow a multi-disciplinary data science team including ML engineers, data scientists, and analysts. Build a high-performing team culture focused on innovation, experimentation, and outcomes. Ensure talent pipelines, learning, and development pathways are aligned to evolving business and tech needs. Cross-Functional Collaboration Partner with product, engineering, merchandising, supply chain, marketing, and membership teams to co-create data products and solutions. Translate complex business questions into clear data science problems and actionable solutions. Influence senior executives and stakeholders with data-backed insights and storytelling. Model Development & Deployment Oversee the development of ML models and AI systems for key use cases: demand forecasting, personalization, inventory optimization, pricing, fraud detection, and member engagement. Ensure models are robust, explainable, scalable, and continuously improved in production environments. Maintain high standards in model governance, monitoring, fairness, and compliance. Operational Excellence & Delivery Drive data science project delivery from problem framing to experimentation, development, deployment, and measurement of impact. Establish OKRs, KPIs, and success metrics for all initiatives and ensure value realization. Create standardized processes for reusability, documentation, and knowledge sharing. Innovation & Emerging Technologies Stay ahead of AI/ML trends including GenAI, LLMs, causal inference, reinforcement learning, and optimization. Lead experimentation on next-gen algorithms and tools that can drive competitive advantage. Build partnerships with academia, vendors, and the broader AI/ML community. What you’ll bring: 15+ years of experience in strategy, data products, advanced analytics, or related fields. Ability to act as a strategic consultant. Proven experience in driving cross-functional initiatives with multiple stakeholder groups. Understanding of membership models, customer lifecycle metrics, or retail operations is preferred. Strong analytical background; ability to structure problems, analyze data, and drive insight-to-action cycles. Familiarity with AI/ML and modern data product infrastructure (360 data views, conversational interfaces). Excellent communication and executive storytelling skills. Ability to operate in a highly matrixed, fast-paced environment. Success Metrics Timely delivery of foundational initiatives. Tangible business impact: increased member engagement, optimized club growth strategy, and scalable self-serve analytics. Cross-team alignment and adoption of strategic recommendations and tools. About Walmart Global Tech Imagine working in an environment where one line of code can make life easier for hundreds of millions of people. That’s what we do at Walmart Global Tech. We’re a team of software engineers, data scientists, cybersecurity expert's and service professionals within the world’s leading retailer who make an epic impact and are at the forefront of the next retail disruption. People are why we innovate, and people power our innovations. We are people-led and tech-empowered. We train our team in the skillsets of the future and bring in experts like you to help us grow. We have roles for those chasing their first opportunity as well as those looking for the opportunity that will define their career. Here, you can kickstart a great career in tech, gain new skills and experience for virtually every industry, or leverage your expertise to innovate at scale, impact millions and reimagine the future of retail. Flexible, hybrid work We use a hybrid way of working with primary in office presence coupled with an optimal mix of virtual presence. We use our campuses to collaborate and be together in person, as business needs require and for development and networking opportunities. This approach helps us make quicker decisions, remove location barriers across our global team, be more flexible in our personal lives. Benefits Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include a host of best-in-class benefits maternity and parental leave, PTO, health benefits, and much more. Belonging We aim to create a culture where every associate feels valued for who they are, rooted in respect for the individual. Our goal is to foster a sense of belonging, to create opportunities for all our associates, customers and suppliers, and to be a Walmart for everyone. At Walmart, our vision is "everyone included." By fostering a workplace culture where everyone is—and feels—included, everyone wins. Our associates and customers reflect the makeup of all 19 countries where we operate. By making Walmart a welcoming place where all people feel like they belong, we’re able to engage associates, strengthen our business, improve our ability to serve customers, and support the communities where we operate. Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications:Option 1: Bachelor's degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 7 years' experience in an analytics related field. Option 2: Master's degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 5 years' experience in an analytics related field. Option 3: 9 years' experience in an analytics or related field. 3 years' supervisory experience. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Primary Location... 4,5,6, 7 Floor, Building 10, Sez, Cessna Business Park, Kadubeesanahalli Village, Varthur Hobli , India R-2236108

We are seeking a highly experienced and results-driven Project Manager with over 10 years of experience in managing end-to-end technology and digital transformation initiatives, including at least 5 years of direct experience with CRM platforms . The ideal candidate will lead complex CRM implementation or enhancement projects, drive cross-functional collaboration, and ensure on-time, within-budget delivery aligned to business goals. Key Responsibilities: Lead full lifecycle project management for CRM initiatives — including planning, execution, monitoring, and closure — across multiple functional teams. Manage CRM product implementations, customizations, upgrades, and integrations with enterprise systems (e.g., ERP, marketing automation, support systems like ServiceNow). Collaborate with business stakeholders, product owners, and technical teams to define project scope, success criteria, timelines, and budgets. Drive requirements gathering and documentation of business processes, functional/technical specs, and user stories aligned with CRM capabilities. Identify and mitigate risks, manage project dependencies, and proactively resolve project issues. Lead cross-functional teams including developers, QA, business analysts, and third-party vendors. Ensure adherence to agile or hybrid delivery methodologies , governance standards, and best practices. Monitor key performance indicators (KPIs), project health metrics, and prepare executive-level reports and dashboards. Champion CRM product roadmap alignment and advocate for continuous improvement and scalability. Qualifications: Bachelor’s or Master’s degree in Computer Science, Information Systems, Business Administration, or related field. 10+ years of total experience in project management, with 5+ years of hands-on CRM product experience (Salesforce, Microsoft Dynamics CRM etc.). Proven success in leading CRM transformation, migration, or large-scale implementation projects . Strong understanding of CRM functionalities like Sales, Service, Marketing, Customer Data, and Analytics. Experience with integration technologies (APIs, middleware), data governance, and change management practices. Project Management certifications preferred (PMP, PRINCE2, or Agile Certified Practitioner). Proficient in using tools like JIRA, Confluence, or ServiceNow . Excellent communication, stakeholder management, and leadership skills. Preferred Skills: Familiarity with Customer Experience (CX) strategy and omnichannel CRM design. Understanding of data-driven CRM strategies including personalization, segmentation, and automation.

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. About The Role We are looking for a strategic and hands-on Marketing & Media Manager to join Eli Lilly India’s marketing team. This role sits at the intersection of brand strategy, consumer insight, media planning, and performance marketing, helping shape and scale purposeful campaigns that build both brand equity and business results. The ideal candidate brings a strong foundation in marketing thinking and media planning—from understanding consumer journeys and insight mining to designing omnichannel campaigns and driving brand KPIs. You will act as a key collaborator to cross-functional teams, ensuring that our science translates into compelling, compliant storytelling across digital platforms. Key Responsibilities 💡 Brand & Marketing Strategy Translate brand goals into marketing and communication strategies grounded in deep understanding of the consumer & caregiver Partner to craft big ideas and breakthrough narratives & campaigns that differentiate and drive relevance. Apply marketing frameworks (e.g. segmentation, brand archetypes, JTBD) to sharpen positioning and messaging. 📣 Integrated Campaign Development Plan and execute full-funnel campaigns across digital and offline touchpoints like print, TV and OOH—awareness, education, engagement, and activation. Bring a channel-first mindset to content—tailoring messaging for offline & digital media be it search, social, video, influencers, CTV, native, and more. Ensure tight cross-functional alignment across all phases of the patient journey. 📊 Media Strategy & Performance Marketing Own media planning and buying across digital, social, video, search, display, CTV, and content partnerships. Monitor and optimize performance KPIs (CPV, CTR, ROAS, cost per lead), budget pacing, and platform mix. Collaborate with agencies and internal analytics to build measurement frameworks and experimentation plans (A/B tests, lift studies, etc.). 🤝 Stakeholder & Partner Management Serve as a marketing lead with agency partners, martech platforms, influencers, and internal cross-functional teams (Legal, Med, Regulatory). Lead internal approvals with clarity and compliance, ensuring timely rollout of campaigns. 🚀 Digital & Martech Innovation Champion the use of martech platforms like Sprinklr, Veeva, Salesforce, Google Analytics, and Looker Studio for insight-driven decision making. Stay ahead of digital trends, from AI-powered personalization to programmatic video, and bring innovative pilots to the table. What We Are Looking For 8–10 years of experience in marketing and media roles, preferably from a blend of advertising & media agency, consumer marketing and digital-first backgrounds (FMCG, healthcare, agency, or new-age D2C). Solid grounding in marketing strategy, brand storytelling, campaign design, and omnichannel planning. Proven success in managing large-scale campaigns and optimizing media performance. Familiarity with regulated marketing environments or willingness to learn and adapt. Strong communication, collaboration, and project ownership skills. Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. #WeAreLilly

Shape the future of the leather industry with us at Gusti Leder Immerse yourself in the world of Gusti Leder, where every bag tells a story and every product is more than just an accessory - it's a statement of transparent production and style. At Gusti Leder GmbH , a company known for its commitment to transparency, quality and the promotion of slow fashion, we offer you more than just a job. We offer you a chance to be part of a movement that aims to change the leather industry for the better. Your mission: Pioneer in talent engagement: Take the lead in the recruitment process, from initial contact to conducting interviews. Your role is critical to transforming the candidate journey into positive experiences. Talent discovery architect: Support Aktice Sourcing's innovative strategies to attract and retain top talent. Your expertise shapes the first impressions and experiences of potential candidates and lays the foundation for a vibrant talent pool. Master the connections: Forge and maintain a robust network to create a talent pool that can be tapped into at a moment's notice. Your ability to build, maintain and expand connections is critical to keeping the talent pool fresh and dynamic. Visionary in job marketing: Create and distribute compelling job ads, explore new ways and platforms to attract undiscovered talent. Your creativity and insight into job marketing strategies are key to discovering new sources of talent. Classifier of potential: Take on the important task of evaluating and categorizing applicants to ensure a seamless alignment between candidate skills and organizational needs. Your judgment in classifying applicants will make the selection process efficient and effective. What you can expect at Gusti Leder: A competitive salary package: An hourly salary , including overtime pay, because we value your commitment. Exceptional benefits: From an attractive bonus system and flexible working hours to exclusive employee discounts. An inspiring work culture: Experience flat hierarchies, open communication and regular team events that strengthen our family atmosphere. What you should bring with you: Minimum of 2 Years experience in recruiting. Preferably a Bachelor of Business Administration. You are known for your confident and professional approach to complex and sensitive personnel situations. With your empathetic yet goal-oriented approach, you are able to resolve conflicts effectively and achieve positive results. Skills to support team members to achieve their goals. You are communicative and enjoy working in a team. Ability to prioritize, delegate tasks effectively and solve problems. Excellent written and spoken English. Interested? We look forward to receiving your application via our online form. https://docs.google.com/forms/d/e/1FAIpQLSdoJMZTtYomtHpAzo4Dp4f1EaFTLhDUC5IPRo46v-n2gfQ-bg/viewform The application only takes 5 minutes. If you have any questions, your contact person Anne can be reached at personal@gusti-leder.de. Why Gusti Leder? Our products are a symbol of conscious consumption and sustainable elegance. We are proud to offer our customers not only high-quality natural products, but also the charm and elegance of vintage leather goods. From the unmistakable smell of genuine leather to our diverse range of products, from bags and backpacks to accessories and stationery, Gusti Leder has something for everyone. Our aim is to create stylish yet functional products that will accompany you on all your adventures. What makes us special? Gusti Leder stands for more than just the beauty of natural leather products. We actively promote the principles of slow fashion by investing in transparent production and the creation of items that are both durable and timeless. Our close and trusting collaboration with local producers enables us to maintain the highest standards of quality and ethical responsibility. With initiatives such as the ability to make each product unique through personalization, we strive to give each item a personal touch.

Clevertap Specialist (1-2 Years Experience) Employment Type: Full-time Location : Hinjewadi, Pune Immediate Joiner Prefred We are looking for a results-driven Marketing Automation Specialist with hands-on experience in CleverTap to manage and execute end-to-end user engagement campaigns. The ideal candidate should have expertise in managing omnichannel campaigns including Email, WhatsApp, SMS, Push Notifications, and Cross-channel Journeys. You will be responsible for creating and executing automated marketing flows, analyzing campaign performance, and ensuring personalized customer experiences across the funnel Key Responsibility: Plan and execute automated marketing campaigns using CleverTap across multiple channels (Email, SMS, WhatsApp, Push Notifications, In-App, Web Push). Set up behavioral-based journeys, segmentation, and personalization to optimize user engagement. Collaborate with Product, Growth, and Creative teams to align messaging and ensure timely delivery of campaigns. Build and test user journeys, triggers, and conditions to support lifecycle campaigns. Monitor and optimize campaign performance metrics such as open rate, CTR, conversions, and retention. Troubleshoot campaign delivery issues, integration problems, or data discrepancies. Leverage A/B testing and analytics to improve campaign effectiveness. Maintain and manage marketing automation data hygiene and ensure compliance with data privacy regulations (e.g., GDPR). Requirement: 1-2 years of hands-on experience with CleverTap (mandatory). Strong understanding of customer lifecycle stages, segmentation, and behavioral triggers. Experience with omnichannel campaign execution (Email, SMS, WhatsApp, Push, In-App). Ability to create and analyze detailed campaign reports and dashboards. Working knowledge of HTML for email templates (a plus). Strong analytical and communication skills. Ability to work cross-functionally in a fast-paced environment.

Job Summary : We are seeking a skilled and proactive Website Manager with a strong foundation in web technologies and demonstrated experience in leveraging Artificial Intelligence (AI) tools and platforms to enhance website performance, user experience, and content management. The ideal candidate will manage, maintain, and optimize our organization's website while integrating AI-driven solutions for analytics, automation, and personalization. Key Responsibilities: Manage and maintain the company's website(s) across CMS platforms (e.g., WordPress, Webflow, Shopify). Implement AI-powered tools to enhance user experience, content recommendations, SEO, and site performance. Monitor and analyze website performance metrics using AI-enhanced analytics platforms. Ensure website security, regular backups, and timely updates. Collaborate with design, marketing, and content teams to keep the website aligned with brand objectives. Troubleshoot technical issues and liaise with developers when required. Optimize web pages for speed, responsiveness, accessibility, and mobile compatibility. Ensure SEO best practices and schema integration, including use of AI-driven SEO tools. Maintain GDPR and data privacy compliance across all digital properties. Create and maintain documentation related to website architecture, updates, and AI systems used. Required Qualifications and Skills : Bachelor’s degree in Computer Science, Web Development, Digital Marketing, or a related field. Proven experience in website management and CMS platforms. Proficiency in AI tools and platforms is compulsory (e.g., ChatGPT, Jasper, Midjourney, Google AI, AI-based analytics or personalization tools). Strong knowledge of HTML, CSS, JavaScript; familiarity with APIs and website integrations. Experience with SEO, web performance optimization, and web analytics (Google Analytics, Search Console). Excellent problem-solving skills and attention to detail. Ability to work independently and manage multiple priorities. Experience with e-commerce platforms and AI-driven recommendation engines. Familiarity with automation tools (e.g., Zapier, Make, AI chatbots). Graphic design and UX/UI understanding. Knowledge of cybersecurity principles and web compliance standards.

Responsible for developing, optimize, and maintaining business intelligence and data warehouse systems, ensuring secure, efficient data storage and retrieval, enabling self-service data exploration, and supporting stakeholders with insightful reporting and analysis. Grade - T5 Please note that the Job will close at 12am on Posting Close date, so please submit your application prior to the Close Date Accountabilities What your main responsibilities are: Data Pipeline - Develop and maintain scalable data pipelines and builds out new API integrations to support continuing increases in data volume and complexity Data Integration - Connect offline and online data to continuously improve overall understanding of customer behavior and journeys for personalization. Data pre-processing including collecting, parsing, managing, analyzing and visualizing large sets of data Data Quality Management - Cleanse the data and improve data quality and readiness for analysis. Drive standards, define and implement/improve data governance strategies and enforce best practices to scale data analysis across platforms Data Transformation - Processes data by cleansing data and transforming them to proper storage structure for the purpose of querying and analysis using ETL and ELT process Data Enablement - Ensure data is accessible and useable to wider enterprise to enable a deeper and more timely understanding of operation. Qualifications & Specifications Masters /Bachelor’s degree in Engineering /Computer Science/ Math/ Statistics or equivalent. Strong programming skills in Python/Pyspark/SAS. Proven experience with large data sets and related technologies – Hadoop, Hive, Distributed computing systems, Spark optimization. Experience on cloud platforms (preferably Azure) and it's services Azure Data Factory (ADF), ADLS Storage, Azure DevOps. Hands-on experience on Databricks, Delta Lake, Workflows. Should have knowledge of DevOps process and tools like Docker, CI/CD, Kubernetes, Terraform, Octopus. Hands-on experience with SQL and data modeling to support the organization's data storage and analysis needs. Experience on any BI tool like Power BI (Good to have). Cloud migration experience (Good to have) Cloud and Data Engineering certification (Good to have) Working in an Agile environment 4-6 Years Of Relevant Work Experience Is Required. Experience with stakeholder management is an added advantage. What We Are Looking For Education: Bachelor's degree or equivalent in Computer Science, MIS, Mathematics, Statistics, or similar discipline. Master's degree or PhD preferred. Knowledge, Skills And Abilities Fluency in English Analytical Skills Accuracy & Attention to Detail Numerical Skills Planning & Organizing Skills Presentation Skills Data Modeling and Database Design ETL (Extract, Transform, Load) Skills Programming Skills FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone. All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances. Our Company FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding. Our Philosophy The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy, or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company. Our Culture Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure, and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.

A Digital Marketing Executive is responsible for planning, developing, implementing, and managing digital marketing campaigns to promote a company's products or services. This role involves creating and optimizing content, analyzing data, and using various digital marketing tools to improve campaign performance and drive business growth. Key Responsibilities: Campaign Management: Planning, executing, and managing digital marketing campaigns across various online platforms (e.g., social media, email, search engines). Content Creation and Optimization: Creating engaging content (e.g., website copy, blog posts, social media updates) and optimizing it for search engines (SEO) and user experience. Data Analysis and Reporting: Tracking and analyzing campaign performance using tools like Google Analytics, Salesforce, and Eloqua, and generating reports to identify areas for improvement. Social Media Management: Developing and managing social media strategies, creating content, and engaging with followers. SEO/SEM: Conducting keyword research, optimizing website content, and managing paid search campaigns (e.g., Google Ads) to improve website visibility and drive traffic. Email Marketing: Developing and executing email marketing campaigns, including segmentation, personalization, and A/B testing. Budget Management: Managing digital marketing budgets and ensuring efficient allocation of resources. Staying Updated: Keeping up with the latest digital marketing trends, best practices, and technologies. Collaboration: Working closely with other teams (e.g., sales, product development) to ensure consistent brand messaging and campaign alignment. Skills and Qualifications: Strong understanding of digital marketing principles and best practices. Proficiency in various digital marketing tools (e.g., Google Analytics, social media management platforms, email marketing software). Bachelor's degree in marketing or a related field (preferred). Job Type: Full-time Pay: From ₹20,000.00 per month Ability to commute/relocate: Kaloor, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Experience: Digital marketing: 2 years (Required) Location: Kaloor, Kochi, Kerala (Required) Work Location: In person Application Deadline: 31/07/2025 Expected Start Date: 31/07/2025

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? Visualize & simplify end to end card member experience. Enable & drive process improvement based on voice of customer feedback. Strive to Customer First Resolution (CFR) and reduce bad demand. Generate revenue by driving value generation. Comprehend & Respond to all Customer Queries (Through Chat or Phone, as required) with Immediate Resolution (Real Time) to ensure Customer Satisfaction. Deliver to all the key metrics as per organizational goals. Adhere to Quality and Compliance Guidelines. Adaptable & Customer Centric Approach to situations to deliver superior service personalization & Empathy in Communication. Able to address 2-3 conversations simultaneously. Minimum Qualifications: Graduates/ Under-graduates with 1-7 years of experience in customer service domain (Chat Experience is preferred but not mandatory) Typing Speed (30 Words/Minute) with 95% accuracy Versant 4 Skills (Voice) – B2 & Above (57 & above) CBST Score - 33 Out Of 40 Quick Navigation Ability, Web Savvy, Basic Troubleshooting Knowledge Multitasking: Ability to toggle Between Screens/Tools Demonstrate personal excellence by remaining positive in difficult situations. Display a passion to serve by delivering extraordinary service in every interaction with our customers. The ability to work in a fast-paced environment as well as multitask and re-prioritize on a regular basis. Analytical and problem-solving skills with strong attention to detail We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Preferred Skills: Certification in CX, Design Thinking , or Lean Six Sigma . Experience working in SaaS, retail, e-commerce , or B2B industries. Knowledge of CRM systems , customer segmentation, and personalization techniques. Qualifications: Bachelor’s degree in Business, Marketing, Communications, or related field (MBA is a plus). 4+ years of experience in customer experience, customer success, or related roles. Job Type: Full-time Pay: From ₹15,000.00 per month Work Location: In person

We are seeking a proactive and strategic Customer Experience (CX) Manager to lead initiatives that enhance customer satisfaction, loyalty, and advocacy. This role involves understanding customer needs, analyzing feedback, coordinating across departments, and driving continuous improvement in the customer journey. Bachelor’s degree in Business, Marketing, Communications, or related field (MBA is a plus). 4+ years of experience in customer experience, customer success, or related roles. Preferred Skills: Certification in CX, Design Thinking , or Lean Six Sigma . Experience working in SaaS, retail, e-commerce , or B2B industries. Knowledge of CRM systems , customer segmentation, and personalization techniques. Job Type: Full-time Pay: ₹25,000.00 - ₹30,000.00 per month Benefits: Provident Fund Work Location: In person

Job Title: EIR and Chief of Staff, Media Role Overview: As EIR and Chief of Staff, Media you’ll partner with our leadership to shape and execute all aspects of guest strategy, content operations, and cross‑team coordination—ensuring our podcast and media initiatives run like clockwork and scale efficiently. You will cross function between our brand Waywen and our content wing Key Responsibilities: Strategic Guest & Talent Pipeline: Define target guest personas aligned to brand goals (creators, actors, thought leaders). Architect a long‑term pipeline: sourcing from networks, alumni, industry databases, agencies. Advise leadership on high‑impact guest lineups and series planning. End‑to‑End Outreach Leadership: Oversee pitch messaging frameworks and personalization at scale. Set cadence for outreach, follow‑ups, and stakeholder touchpoints. Mentor or manage outreach specialists/associates. Operational Excellence & Project Management: Design and optimize workflows for booking, scheduling, and production handoffs. Implement and maintain dashboards (CRM, calendar, status tracking) for real‑time visibility. Anticipate roadblocks, troubleshoot logistics, and ensure on‑time delivery. Cross‑Functional Content Coordination: Liaise between hosts, producers, editors, and marketing to streamline asset flow. Establish content repurposing playbooks (social clips, blog posts, newsletters). Monitor KPIs (guest satisfaction, listener lift, referral traffic) and iterate. Leadership Support & Communication: Act as right hand to the Media Lead—facilitating decision‑making and priorities. Prepare executive summaries, briefing decks, and post‑mortem analyses. Drive team rituals: planning sessions, stand‑ups, retrospectives. Job Types: Full-time, Fresher Pay: ₹20,666.34 - ₹45,000.00 per month Benefits: Flexible schedule Paid time off Schedule: Day shift Work Location: In person

Job Title: Senior Data Scientist – Big Data & Analytics Location: Bangalore Required Skills & Experience Python, Machine Learning, Databases, Statistics, Modeling, Data Visualization, cloud technologies, Big Data, Data Engineering, ETL Processes, Kafka,Spark, Hadoop, Looker, Tableau, Power BI, Cloud Computing,data mining, Data Gathering,ML modelling, JD As below: Key Responsibilities: • Mines and extracts data and applies statistics and algorithms necessary to derive insights for Digital products and or services. • Supports the generation of an automated insights generation framework for business partners to effectively interpret data • Provides actionable insights through data science on Personalization, Search & Navigation, SEO & Promotions, Supply Chain, Services, and other related services . • Develops dashboard reports that measure financial results, customer satisfaction, and engagement metrics • Conducts deep statistical analysis, including predictive and prescriptive modeling in order to provide the organization a competitive advantage • Maintains expert-level knowledge on industry trends, emerging technologies, and new methodologies and applies it to projects • Contributes subject-matter expertise on automation and analytical projects, collaborating across functions • Translates requirements into an analytical approach; asks the right questions to understand the problem; validates understanding with Stakeholder or Manager • Contributes for building the analytic approach to solving a business problem; helps identify the sources, methods, parameters, and procedures to be used; clarifies expectations with stakeholders • Leverages deep understanding of statistical techniques and tools to analyze data according to the project plan; communicates with stakeholders to provide updates • Prepares final recommendations, ensuring solutions are best-in-class, implementable and scalable in the business • Executes plans for measuring impact based on discussions with stakeholders, partners and senior team members • Executes projects with full adherence to enterprise project management practices

Introduction A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience. Your Role And Responsibilities As a Campaign Specialist, you are responsible for handling clients across industries within the quality space. You will be responsible for managing the complete investigation process related to quality and compliance controls. If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, there's no limit to what you can accomplish here Your Primary Responsibilities Include Build campaign journeys, filter entry audience Build emails using content builder in SFMC Creation email communication by drag and drop Communicate with market point of contacts Investigate journey bugs Create and update data extensions for send and personalization requests Attach creatives to a journey for final deployment Build cloud pages whenever required to connect the email using CTAs Creation of user input form pages Ability to write to Data Extensions Build required automation in Automation Studio whenever required Build error and exception handlers to prevent unhandled risk Preferred Education Master's Degree Required Technical And Professional Expertise Graduate with 3+ years of experience in Marketing Automation Minimum 2+ years of experience using AMP scripting Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience Basic HTML knowledge Understand campaign brief and campaign flow Able to communicate with market representatives to clarify campaign Good Communication skills Understand the data model and how the database works (primary + foreign key, relations) Able to read and edit HTML/CSS code Basics of SQL Salesforce Marketing Cloud knowledge

Introduction A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience. Your Role And Responsibilities As a Campaign Specialist, you are responsible for handling clients across industries within the quality space. You will be responsible for managing the complete investigation process related to quality and compliance controls. If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, there's no limit to what you can accomplish here. Your Primary Responsibilities Include Build campaign journeys, filter entry audience Build emails using content builder in SFMC Creation email communication by drag and drop Communicate with market point of contacts Investigate journey bugs Create and update data extensions for send and personalization requests Attach creatives to a journey for final deployment Build cloud pages whenever required to connect the email using CTAs Creation of user input form pages Ability to write to Data Extensions Build required automation in Automation Studio whenever required Build error and exception handlers to prevent unhandled risk Preferred Education Master's Degree Required Technical And Professional Expertise Graduate with 3+ years of experience in Marketing Automation Minimum 2+ years of experience using AMP scripting Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience Basic HTML knowledge Understand campaign brief and campaign flow Able to communicate with market representatives to clarify campaign Good Communication skills Understand the data model and how the database works (primary + foreign key, relations) Able to read and edit HTML/CSS code Basics of SQL Salesforce Marketing Cloud knowledge

Introduction Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game-playing experiences to over 100 million players through our products - Rummy Circle, India’s first and largest online rummy platform, My11Circle, the country’s fastest-growing fantasy sports platform. A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University-trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players. Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players! Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami. For more information and career opportunities you may visit www.games24x7.com. Role Summary The individual will be part of the Retention Marketing Team and will play a crucial role in the full-scale launch of an upcoming game. The game demonstrated strong success during its pilot phase, and the individual’s contributions will be vital in shaping the game’s growth and long-terms success. The individual will be responsible for driving improvements in key areas such as: Player Retention Average revenue per player (ARPU) User Engagement Communications & Promotions User Experience Product journeys & features The Retention team’s role is to maximize the lifetime value from cash players by reducing attrition and increasing monetization from these players. The role will include design and execution of marketing campaigns to existing players, contribution to product strategy through conceptualizing optimum customer funnel flow, envisaging innovative product features addressing reactivation, retention, monetization and solving for key pain points of players. Data is at the core of our business. A Senior Marketing Manager performs rigorous data analysis to take day to day decisions at all stages of player life cycle. You will also work closely with Analytics team to build an understanding of the player behavior from all aspects, which would then be used to come up with innovative and data-backed campaigns. You will manage end-to-end campaigns including calendar & revenue planning, budget planning, user cohort’s segmentation & targeting, experiments etc. You will work alongside Brand and Design teams for campaign creatives. Key responsibilities Launch Strategy & Execution Develop and implement a comprehensive marketing strategy for the game's launch and growing player engagement. Analyze competitor games and industry trends to ensure the game’s unique value propositions stand out and any impactful campaigns or features are captured. Drive iterative processes based on early user feedback, adjusting marketing and communication strategies to cater to player expectations and behavior during the crucial early phases. Optimize the game’s product journeys and features, working with the product team to evolve the player experience as the user base grows from zero. Player Retention & Engagement Analyze player behavior data to develop retention strategies based on segments and personalization to boost retention. Monetization & Revenue Growth (ARPU) Maximize average revenue per player (ARPU) through personalized offers / discounts, in-app promotions and new revenue features without diminishing user experience. Cross-functional Collaboration Collaborate with the Customer Support team to ensure that any feedback during the launch phase is communicated to improve the player experience. Work with the Product team to provide insights from the marketing campaigns to improve gameplay, user experience, and feature design. Work closely with the Brand team on the promotional campaign creatives and communication. Performance Analysis & Reporting Track key performance metrics like lifetime value (LTV), ARPU, churn rates, and retention. Report on campaign effectiveness and provide actionable insights to improve future campaigns and overall player experience. Key requirements 4-6 years of post-MBA experience in revenue management/retention marketing/category growth functions Degree in Management from a premier institute (IIMs/ISB/MDI/FMS etc.) Experience in owning end-to-end marketing campaigns with decision-making capabilities Demonstrable ability to innovate and think out of the box Ability to work with data to convert into actionable insights, and understand user behavior Should be obsessed with enhancing customer experience High attention to detail with the ability to drive multiple projects parallelly Experience in real money gaming industry is preferable

About SailPoint: SailPoint is the leader in enterprise identity security. Our identity security solutions provide organizations with the visibility and control they need to manage and secure access to all applications and data, for all identities, across their hybrid enterprise. We deliver an integrated set of capabilities that enable organizations to discover, govern, and secure all identities, including employees, contractors, partners, and bots, and all access, including applications, data, and infrastructure. Join us and help shape the future of identity security! The Opportunity: SailPoint is looking for a highly motivated and detail-oriented Marketo Campaign Specialist to join our growing marketing team. In this role, you will be responsible for the execution, optimization, and reporting of our Marketo-driven marketing campaigns, playing a critical role in generating demand and nurturing leads. You will work closely with various marketing functions, including content, digital, product marketing, and sales, to deliver impactful campaigns that drive business growth. What You'll Do: Campaign Execution: Build, configure, and launch multi-channel marketing campaigns within Marketo, including email nurture flows, landing pages, forms, and program setup. Email Marketing: Develop and deploy engaging email communications, ensuring proper segmentation, personalization, A/B testing, and deliverability best practices. Landing Page Creation: Design and optimize landing pages and forms to maximize conversion rates for various campaigns and initiatives. Automation & Nurturing: Implement and manage complex lead nurturing programs and automation workflows to guide prospects through the buyer's journey. Data Management: Maintain data hygiene within Marketo and ensure seamless integration with Salesforce CRM. Assist with list imports, segmentation, and data enrichment. Reporting & Analysis: Track, analyze, and report on campaign performance metrics, providing insights and recommendations for optimization. Develop dashboards and regular reports for stakeholders. Collaboration: Work closely with content creators, digital marketers, sales development representatives (SDRs), and product marketing to align on campaign goals, messaging, and follow-up strategies. Marketo Best Practices: Stay up-to-date with the latest Marketo features, functionalities, and marketing automation best practices, recommending improvements and efficiencies. Compliance: Ensure all campaigns adhere to data privacy regulations (e.g., GDPR, CCPA). A/B Testing: Design and execute A/B tests on various campaign elements (e.g., subject lines, calls-to-action, landing page layouts) to continuously improve performance. What You Bring: 2-4 years of hands-on experience working with Marketo, preferably in a B2B SaaS environment. Marketo Certified Expert (MCE) certification highly preferred. Strong understanding of marketing automation principles, lead nurturing, and demand generation best practices. Proficiency in building emails, landing pages, forms, and programs within Marketo. Experience with Salesforce CRM integration and lead flow management. Analytical mindset with the ability to interpret data, generate insights, and make data-driven recommendations. Excellent written and verbal communication skills, with a keen eye for detail. Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines. Ability to collaborate effectively with cross-functional teams. HTML/CSS knowledge for email and landing page customization is required. Flexibility to on working hours to cover US Time Zones are required. Bachelor's degree in Marketing, Business, or a related field. Path to Success: First 30 Days: Foundation & Integration The primary focus for the first month will be on onboarding, understanding SailPoint's existing Marketo instance and processes, and building foundational relationships. Objective 1: Marketo Instance Familiarization & Documentation Review. Specific: Gain a comprehensive understanding of SailPoint's current Marketo instance, including folder structures, naming conventions, active campaigns, and integration points with Salesforce. Review existing documentation related to campaign execution, lead flow, and reporting. Measurable: Complete a detailed self-assessment of Marketo instance knowledge and identify 3-5 key areas for further exploration. Successfully locate and review at least 80% of relevant Marketo process documentation. Achievable: Yes, with dedicated time for exploration and access to documentation. Relevant: Essential for effective campaign management and adherence to existing best practices. Time-bound: By end of Day 30. Objective 2: Stakeholder Introduction & Meeting Schedule. Specific: Meet with key stakeholders from the content, digital marketing, product marketing, and sales development representative (SDR) teams to understand their roles, current campaign needs, and collaboration processes. Measurable: Schedule and complete introductory meetings with at least 80% of identified key stakeholders. Achievable: Yes, with proactive scheduling. Relevant: Crucial for fostering cross-functional collaboration and aligning on campaign goals. Time-bound: By end of Day 30. Objective 3: Shadowing & Initial Campaign Contribution. Specific: Shadow an experienced team member on at least two live Marketo campaign builds and contribute to minor campaign elements (e.g., A/B testing setup for an email subject line, minor landing page text edits) under supervision. Measurable: Actively participate in the build of two campaigns and successfully complete assigned minor contributions without errors. Achievable: Yes, with guidance from the team. Relevant: Provides practical experience and an immediate opportunity to contribute. Time-bound: By end of Day 30. First 60 Days: Execution & Optimization Entry The next 30 days will focus on taking on more direct responsibility for campaign execution and beginning to contribute to optimization efforts. Objective 1: Independent Campaign Launch. Specific: Independently build, configure, and launch at least one multi-channel marketing campaign within Marketo, including email nurture flows, landing pages, and forms, adhering to SailPoint's brand guidelines and best practices. Measurable: Successfully launch one campaign with zero critical errors, confirmed by relevant stakeholders. Achievable: Yes, leveraging the foundational knowledge gained in the first 30 days and available resources. Relevant: Directly aligns with core job responsibilities. Time-bound: By end of Day 60. Objective 2: Data Hygiene & Salesforce Integration Understanding. Specific: Demonstrate a clear understanding of Marketo data hygiene practices and the seamless integration with Salesforce CRM, specifically related to lead flow and data synchronization. Assist with at least two data list imports. Measurable: Accurately answer questions about lead flow between Marketo and Salesforce, and successfully assist with two list imports, ensuring data quality checks are performed. Achievable: Yes, with access to internal documentation and team guidance. Relevant: Essential for maintaining accurate data and efficient lead management. Time-bound: By end of Day 60. Objective 3: Initial Campaign Performance Reporting. Specific: Generate initial performance reports for at least one launched campaign, identifying key metrics (e.g., open rates, click-through rates, conversion rates) and presenting a basic overview to the relevant marketing lead. Measurable: Produce one comprehensive campaign performance report, highlighting at least three key metrics and presenting one actionable insight. Achievable: Yes, using Marketo's reporting features. Relevant: Begins the process of contributing to data-driven decision making. Time-bound: By end of Day 60. First 90 Days: Ownership & Optimization Contribution By the end of the third month, the specialist should be confidently managing campaigns and actively contributing to their optimization. Objective 1: Lead Nurturing Program Management. Specific: Take ownership of an existing lead nurturing program within Marketo, ensuring its ongoing performance and making data-driven recommendations for optimization to improve conversion rates. Measurable: Identify and implement at least one A/B test or optimization within the assigned nurturing program, aiming for a measurable improvement in engagement (e.g., 5% increase in email click-through rate). Achievable: Yes, building on previous experience and analytical skills. Relevant: Directly impacts lead progression through the buyer's journey. Time-bound: By end of Day 90. Objective 2: Advanced Landing Page & Form Optimization. Specific: Design and optimize at least two landing pages and associated forms using HTML/CSS knowledge to maximize conversion rates for specific campaigns or initiatives, incorporating A/B testing methodologies. Measurable: Launch two optimized landing pages/forms, with documented A/B test results and a goal of at least a 10% improvement in conversion rate on tested elements. Achievable: Yes, leveraging HTML/CSS skills and Marketo's capabilities. Relevant: Critical for maximizing campaign effectiveness and lead generation. Time-bound: By end of Day 90. Objective 3: Cross-Functional Collaboration & Feedback Loop. Specific: Proactively collaborate with content creators and SDRs on at least three active campaigns, providing insights from Marketo performance data to refine messaging and follow-up strategies. Measurable: Participate in at least three collaborative sessions, providing specific data-driven recommendations that lead to adjustments in campaign messaging or SDR follow-up. Document feedback received and actions taken. Achievable: Yes, through active communication and data sharing. Relevant: Strengthens inter-departmental alignment and campaign effectiveness. Time-bound: By end of Day 90. First 180 Days: Strategic Impact & Continuous Improvement By six months, the Marketo Campaign Specialist should be a valuable, proactive member of the team, contributing to strategic initiatives and driving continuous improvement. Objective 1: Develop and Implement New Automation Workflows. Specific: Identify a gap or opportunity in the current marketing automation strategy and propose, build, and implement at least one new complex automation workflow or lead scoring model within Marketo to improve efficiency or lead quality. Measurable: Successfully launch one new automation workflow or lead scoring model, demonstrating its impact (e.g., reduced manual effort by 15%, 5% increase in marketing qualified leads). Achievable: Yes, leveraging deep Marketo expertise and understanding of business needs. Relevant: Directly contributes to the scalability and effectiveness of marketing efforts. Time-bound: By end of Day 180. Objective 2: Comprehensive Campaign Reporting & Insights. Specific: Develop and maintain a dashboard or recurring report for stakeholders that provides comprehensive insights into the performance of multiple Marketo-driven campaigns, including trend analysis and strategic recommendations for future initiatives. Measurable: Create one comprehensive dashboard or monthly report, presented to relevant stakeholders, which includes trend analysis and at least three actionable, data-backed recommendations for optimization. Achievable: Yes, using Marketo's reporting tools and analytical skills. Relevant: Elevates reporting from metrics to strategic insights, supporting business growth. Time-bound: By end of Day 180. Objective 3: Proactive Marketo Best Practices & Compliance. Specific: Research and recommend at least two improvements or efficiencies based on the latest Marketo features, functionalities, or marketing automation best practices, ensuring all campaigns adhere to data privacy regulations (e.g., GDPR, CCPA). Measurable: Propose two well-researched Marketo best practice improvements, with a clear explanation of their potential impact, and demonstrate adherence to all relevant data privacy regulations across all managed campaigns. Achievable: Yes, through continuous learning and staying updated with industry trends. Relevant: Ensures the team is leveraging Marketo effectively and maintaining compliance. Time-bound: By end of Day 180. SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law. Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact hr@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations.

This role is for one of the Weekday's clients Min Experience: 8 years JobType: full-time We are seeking an experienced and detail-oriented Senior Taxonomist to join our team and take ownership of building, maintaining, and optimizing taxonomies and metadata frameworks across digital platforms. This role is critical in ensuring consistent classification, discoverability, and management of content, products, and data assets. The ideal candidate will have a strong foundation in taxonomy development, metadata strategy, content classification, and information architecture, along with a proven ability to collaborate with cross-functional teams to align taxonomy structure with business needs. Requirements Key Responsibilities: Lead the design, implementation, and maintenance of taxonomies, controlled vocabularies, metadata schemas, and ontologies for content and product classification. Analyze business requirements and user behavior to develop intuitive classification structures and tagging strategies that enhance content discoverability and search performance. Collaborate with stakeholders including product managers, content strategists, data teams, and UX designers to ensure taxonomy alignment with business goals and user needs. Conduct taxonomy audits and gap analyses to identify areas for improvement and develop plans for restructuring or optimization. Establish and enforce taxonomy governance policies, naming conventions, and documentation standards to ensure consistency and quality across platforms. Work closely with engineering and data teams to integrate taxonomy solutions into content management systems, PIM, DAM, and search platforms. Stay updated on industry best practices, tools, and technologies in taxonomy, metadata management, and information architecture. Skills and Qualifications: Bachelor's or Master's degree in Library Science, Information Science, Knowledge Management, Linguistics, or a related field. 8-15 years of hands-on experience in taxonomy development, metadata management, information architecture, or a related discipline. Strong understanding of controlled vocabularies, classification schemes, thesauri, and ontologies. Experience working with taxonomy management tools (e.g., PoolParty, Synaptica, Smartlogic, TopBraid, etc.). Proficiency in content management systems (CMS), product information management (PIM) systems, and digital asset management (DAM) platforms. Familiarity with search technologies and how taxonomy supports enterprise search, faceted navigation, and content personalization. Excellent analytical skills with the ability to interpret complex data sets and translate business needs into taxonomy solutions. Strong communication and collaboration skills, with the ability to influence stakeholders and lead cross-functional initiatives. Detail-oriented with a deep commitment to accuracy and consistency. Preferred Qualifications: Experience working in e-commerce, media, publishing, retail, or large-scale content-driven organizations. Knowledge of semantic technologies, RDF, SKOS, OWL, and linked data principles. Exposure to AI/ML tagging workflows and automation in metadata tagging and classification.