TL;DR: We’re hiring a Director of Demand Generation to lead enterprise-focused, AI-powered, full-funnel campaigns that create and accelerate qualified pipeline. This is a strategic and hands-on role for someone who thrives on performance metrics, integrated storytelling, and building GTM systems that scale. This role is a true partner to Sales—working lockstep on building new pipeline, expansion strategies, and sales enablement through integrated campaigns. With a category-defining AI optimization platform and global industrial leaders as customers, we need a high-velocity, AI-savvy Director of Demand Generation to build the digital engine that fuels our entire go-to-market funnel. This role isn’t just about MQLs—it’s about full-funnel, inbound-led growth that directly maps to pipeline and revenue. You’ll architect and execute a holistic, verticalized demand engine—from first click to closed won. If you’ve scaled ABM campaigns, led enterprise SaaS growth engines, and have the tech chops to leverage AI-driven workflows and ops infrastructure, we want you to lead the next phase of our marketing evolution. This is remote, ideally based in North America or Europe About us: At Imubit, we’re not just optimizing industrial processes—we’re redefining how entire industries operate. As the pioneer of Closed Loop AI Optimization (AIO), we are leading the charge in transforming refining, chemical, cement, and mineral mining plants with AI-driven automation. Our Optimizing Brain™ Solution puts the power of AI directly into the hands of engineers, enabling them to build and deploy their own multipurpose models to unlock new levels of efficiency, profitability, and sustainability. Seven of the top ten U.S. refiners trust Imubit, with our solution deployed in over 90 high-value applications, delivering real-time process optimization that drives margins, reduces emissions, and builds the AI-savvy workforce of the future. Co-founded by a Google Fellow and award-winning data scientist, Imubit brings together domain experts from industry leaders like Exxon, Shell, Holcim, and FLSmidth. Backed by tier-1 venture capital firms such as Insight Partners and Alpha Wave, we are setting a new standard for industrial AI. Our mission is simple but bold: helping the world’s leading industrial companies solve their most complex challenges, maximize long-term profitability, and future-proof their operations in an era of rapid change. If you’re ready to push boundaries and shape the future of industrial intelligence, now’s the time to join us. We are looking for: You, a strategic thinker and tactical executor. You lead with insights, learn through iteration, and obsess over results. You know that demand gen doesn’t stop at the lead—it extends through the entire customer journey, including expansion. You’ll lead account-based marketing (ABM), content marketing, and performance marketing programs that span industries and personas, manage agency and internal partners, and bring curiosity, process rigor, and a strong sense of ownership. You’ve worked in complex B2B environments with multi-stakeholder sales cycles. Now, you’re ready to build the demand generation center of excellence at Imubit. In this role, you will: Own and execute full-funnel demand generation and ABM strategies across paid (Google, LinkedIn, Meta, Email), organic social, and lifecycle marketing. Own and continuously optimize the marketing KPI dashboard, including MQL/SAL/SQL/Won metrics, MQL-to-SQL conversion rates, and cost-per-opportunity calculations utilizing the TOPO Double Funnel. Establish clear KPI definitions, cohort-based measurement standards, and maturity tracking (e.g., lead aging, Q-lag adjustments) to ensure accurate performance evaluation across quarters' Marketing KPIs Overview. Translate funnel insights into strategic investments by identifying underperforming conversion stages and re-allocating budget across paid/organic/ABM channels accordingly. Model and track marketing-led ARR growth, spend efficiency (Cost per MQL, per Booking), and forward-looking indicators such as pipeline outlook and ASP trends Collaborate with product marketing and subject matter experts to operationalize vertical-specific ABM campaigns. Manage the development of program assets to fuel campaigns and serve as sales tools, track engagement and optimize (webinars, whitepapers, case studies, email messages and so on) Build and manage annual ABM and vertical demand plans aligned to top-line pipeline and revenue goals. Oversee digital agency partners to optimize paid channel performance, budgets, targeting, and attribution. Develop and execute lifecycle marketing strategies to nurture leads and expand existing accounts. Design reporting systems that track true pipeline and multi-touch revenue attribution (not just MQLs). QA back-end tracking systems and continuously improve campaign analytics. Integrate AI into marketing workflows—trigger-based outreach, smart segmentation, and predictive insights. Stay ahead of digital trends and best practices, continually raising the bar on campaign performance. Manage campaign budgets and continuously optimize spend to maximize ROI across programs and channels, and forecast spend. Qualifications & Skills: 7+ years of B2B digital marketing experience with a focus on integrated multi-channel demand generation and ABM. Proven success in scaling pipeline-focused campaigns at enterprise SaaS or tech companies. Experience managing external agencies and internal cross-functional teams. Track record of directly contributing to pipeline and closed revenue. Familiarity with selling into complex buying committees and technical industries. Deep knowledge of multi-channel marketing, lifecycle marketing, and organic social across the full GTM funnel. Demonstrated ability to develop and deploy Gen AI-powered tools and GPTs (e.g., content generation, smart email nurturing, audience segmentation, AI chat-based discovery). Experience in designing smart trigger-based workflows using marketing ops and RevOps platforms integrated with Gen AI models. Adept at interpreting signal-driven behavioral data and turning it into scalable automated marketing journeys and demand playbooks. Expertise in ABM strategy and execution across industries and buyer personas. Strong proficiency with marketing analytics tools (e.g., GA4, HubSpot, Marketo, Salesforce, attribution platforms). Heavy ops background with strong campaign attribution skills. Comfort with AI tooling and workflow automation for intelligent outreach and nurturing, segmentation and personalization, and funnel analytics. Analytical, process-oriented, and detail-obsessed. Excellent communication skills and ability to influence cross-functional stakeholders. Strong curiosity and a genuine desire to partner with Sales and drive their success. Character Traits: Strategic: You connect dots others don’t and build frameworks from noise. Curious: You ask why, test everything, and are never satisfied with the status quo. Driven: You pursue excellence with urgency and focus. Collaborative: You play well with others but don’t wait for instructions. Accountable: You own results and push hard to make the number. Imubit provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Imubit complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Imubit does not accept or retain unsolicited CVs or phone calls and/or respond to them or to any third party representing job seekers. No visa sponsorship is available for this position.
