3 Persona Mapping Jobs

Skill required: NA - Business Transformation Designation: Business Transformation Manager Qualifications: Any Graduation/Master of Business Administration Years of Experience: 13 to 18 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do Accentures Business Transformation team is the driver of Digital & Process transformation with a focus on technology and domain led innovative solutions to drive significant business outcomes for our clients The focus is to power the Intelligent Operations journey by combining data, technology, people, and intelligence to enable decision-making, drive agility and unlock business outcomes at speed and scale The team has expanded significantly over the last couple of years and adding new solutions and emerging technologies in its umbrella of services and we are looking for dynamic leaders who think out of the box while seamlessly working with cross-functional teams In this role, you will be expected to develop transformation vision, assess vision feasibility and capability gaps, plan journey management. Also, translate economic trends into industry competitive advantage, transform a business to enable profitable & sustainable growth. Develop transformation vision, assess vision feasibility and capability gaps, plan journey management. Translate economic trends into industry competitive advantage, transform a business to enable profitable & sustainable growth. What are we looking for Procure to pay processes from indexing to payment Strong ERP functional skills with an understanding of SAP/Oracle to adapt processes to enable efficient functioning and avoid bolt on automations Strong experience in Design thinking and customer Journey mapping tools and frameworks. Should have run programs on data mining and persona mapping to arrive at an end to end problem solving plan Ability to identify automation/improvement opportunities and create automation/transformation roadmap Well versed with Industry proven technologies & leading tools, automation, AI, and Analytics plus have a proven track record of implementing digital solutions Understanding of BPaaS, New Age disruptive technologies (Gen AI, IOT) and build applicability in business processes Working knowledge of automation platforms (UiPath, Power Automate), analytics tools (Power BI, Alteryx), GenAI apps Strong consulting mindset on challenging the current norm and use of ever-changing technology solutions Should have delivered large scale end-end Process Transformation projects for global clients Hold conversations with CXO / CXO -1, lead solution defense and manage ambiguous client situations Excellent Communication skills, result-oriented, self-driven person with a high energy level, analytical and structured with extensive experience in managing a high-performance team and delivering large scale Transformation project Drive rigorous metrics related to the Balance Score Card to evaluate performance and drive reduction in variability/defects in critical business processes People management skills Roles and Responsibilities: Evangelize Business Transformation solutions for clients for their retained and outsourced organization Creating customer engaging solutions focusing on end-to-end transformation, resulting in Future Ready Operations Maintain a strong pipeline of proposals through enhanced stakeholder experience and delivering business outcomes Accelerate the journey to digital, data-driven, intelligent operations by bringing together the best innovative digital technologies, process, and industry expertise Draw data and insights from client engagement, industry, and business process expertise Engagement with client senior leadership focused on Transformation Roadmap creation, Target operating model and Optimizing Tactical Value Anchoring the RFP responses for client needs wherever required and supporting the detailed solution run-through during the sales cycle Engage with clients on driving Automation as a strategic enabler and conveying the components of RPA & Cognition (AL/ML), ecosystem around organization structure, governance model, RACI matrix, roles required, evaluation matrix for processes and enabling integration with BPM, platforms and other point solutions Undertake due-diligence process and work as a trusted advisory to internal and external stakeholder on building an ecosystem of data mining and transformation Drive Work Orchestration through Intelligent Finance, Flexible Operating Models and Automated & Agile Workforce Evangelising solutions in Finance and Accounting while working with multiple teams within Accentures digital eco system and partners and bringing them to life in demos & innovations labs Should have good understanding of commercial structures of transformation proposals and impact on P&L Conduct process diagnostics, deep dives, and opportunity assessments (automation, analytics, simplification, optimization) Prepare initiative document e.g. Project Charter defining timelines, resource requirement, dependencies and risks etc Align resource requirement and timeline with COEs(Automation, Analytics etc.) Track initiative progress, identify and high lights challenges; and work with relevant teams internally and in the client organisation to resolve the same Align Change Management strategy and action plan and support in executing the same Collaborate with wider ecosystem to understand innovations and assess the relevant of same for client context Show more Show less

As the Enterprise Marketing Specialist, you will be responsible for creating industry-specific marketing experiences tailored to enterprise buyers. Rather than generic campaigns, you will develop targeted marketing journeys that address the unique challenges faced by different industries. Your role involves translating complex product features into narratives that resonate with specific industry pain points, ultimately driving pipeline growth. Your key responsibilities will include: - Conducting research and analysis on specific industry segments to identify buying patterns, competitive landscapes, and pain points for targeted account selection and vertical campaign strategy. - Developing messaging frameworks and value propositions specific to each industry that effectively communicate product capabilities to enterprise clients. - Performing deep account research and persona mapping within target verticals to create highly relevant campaign messaging across various platforms. - Building and launching industry-focused campaigns through channels such as email, paid media, direct mail, webinars, and industry events. - Managing multiple vertical campaigns simultaneously, monitoring performance metrics, conducting experiments for optimization, and sharing market insights with product and go-to-market teams. - Collaborating with product marketing, design, and sales teams to align vertical campaigns with product roadmaps and oversee end-to-end project delivery. This role is ideal for candidates who possess: - 3-5 years of product marketing or account-based marketing experience, showcasing the ability to translate complex product capabilities into market-relevant messaging. - Expertise in vertical marketing, including industry-specific campaigns, messaging, and go-to-market strategies. - Strong understanding of enterprise SaaS business and sales-led motions. - Familiarity with MAPs and CRMs (HubSpot preferred) as well as ad and intent platforms. - The skill to craft compelling industry narratives and engaging copy that captures the attention of vertical decision-makers. - Thriving in fast-paced environments and staying updated on the latest marketing trends, tactics, channels, and technologies. If you are looking to leverage your marketing expertise to drive targeted campaigns tailored to specific industries and enjoy collaborating with cross-functional teams in an agile environment, this role offers an exciting opportunity for professional growth and impact.,

Seeking a GTM-focused Market Intelligence Lead to deliver actionable insights across accounts, personas, and domains. Drive research, trigger detection, and BI reporting to accelerate sales and inform strategic decisions. Required Candidate profile 3–5 years in Market Research, Sales Insight, or BI in B2B tech/services Strong exp. in account profiling, competitive intelligence, & persona mapping Understanding of B2B GTM and buying processes