Senior Manager - Media Activation Mplatform

8.0 - 12.0 years

8 - 12 Lacs

Gurgaon, Haryana, India

On-site

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Creation of campaign analysis plan templates Oversee the successful launch of campaigns using the Launch Tracker Maintain accuracy and timely updates of deliverable tracking documents for team QA of media plan set up conducted by various Activation team members Adherence to team quality standard for reporting template and delivery Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members Use understanding of campaign performance to contribute content to campaign wrap-up presentations Manage accurate forecasts, media plans, and all key media planning documentation A bit about yourself: At least 8-9 years experience in digital media and performance planning, advertising, marketing and experience handling app-based performance clients largely Team handling experience Knowledge of typical B2C platforms, use of 1P data, DMP sources and DSP partners to drive performance goals Working knowledge and effective vocabulary across search, app campaigns, social, display, video, branding campaigns and/or programmatic media buying Experience with Media Research Tools (Comscore, GWI, TGI, YouGov) Excellent communication and presentation skills Ability to provide and meet forecasts of expected return of media investment Strong organizational skills with a keen ability to prioritize and multitask Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment Detail oriented and responsive, deadline-driven with strong reasoning skills Lead by example while motivating and coaching juniors on the team Manage Performance Development Cycle and Review process for juniors

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