Performance Marketing

Job Summary

Performance Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
• Manage and monitor day-to-day performance across Amazon Marketplace (Acos, RoAS, CTR, CPC, CVR)
• Analyze keyword trends, perform competitor research, and identify new growth opportunities on Amazon
• Collaborate with eCommerce, content, and design teams to optimize product listings and creatives
• Conduct A/B testing on ad creatives, bidding strategies, and placements
• Manage budgets and ensure campaigns are pacing towards target KPIs
• Generate weekly/monthly reports and provide actionable insights to leadership
• Explore new advertising opportunities within Amazon (DSP, Video Ads, etc.)
• Optimize campaigns for mobile vs desktop behavior
• Stay updated with the latest trends, policy changes, and best practices in Amazon Advertising and eCommerce

Requirements

• 6+ years of experience in

  Performance Marketing

  , with

  hands-on with Amazon Ads

• Proven track record of managing

  high-budget Amazon campaigns

  and delivering results
• Deep understanding of Amazon Ads console, attribution models, and keyword targeting
• Proficiency in tools like

  Helium 10, Jungle Scout, or Sellics

  is a plus
• Strong analytical skills and proficiency in

  Excel/Google Sheets

  for reporting
• Ability to work cross-functionally with product, creative, and sales teams
• Google Ads/Facebook Ads experience is a bonus