Performance Marketing Specialis

We are seeking a highly motivated and data-driven Performance Marketing Specialist to manage and optimize digital campaigns across various paid channels. You will be responsible for driving user acquisition, engagement, and retention through measurable and ROI-focused strategies.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.)

• Manage campaign budgets, forecasts, and ROI analysis

• Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, CTR, etc.)

• A/B test ad creatives, landing pages, and audience targeting

• Collaborate with design, content, and product teams to improve performance outcomes

• Stay up to date with digital marketing trends and platform updates

• Prepare regular performance reports and insights for stakeholders

• Implement tracking tools (GA4, GTM, Facebook Pixel, etc.) to ensure proper attribution

• Identify growth opportunities across new and existing channels

Requirements

• 2–4 years of experience in performance/digital marketing or a similar role

• Proven hands-on experience with ad platforms (Google Ads, Facebook/Meta, etc.)

• Strong analytical skills and proficiency in tools like Google Analytics, Excel, and Looker/Data Studio

• Experience with bid strategies, remarketing, and conversion optimization

• Knowledge of SEO/SEM and CRO best practices is a plus

• Familiarity with e-commerce or SaaS funnels is an advantage

• Excellent communication and project management skills

• Bachelor’s degree in Marketing, Business, or related field

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person