Performance Marketing (Paid Media) - Team Lead

As a highly motivated and strategic Paid Marketing Team Lead, you will be responsible for driving our paid advertising efforts across international markets. Your primary focus will be to lead campaigns on various digital channels, such as Google Ads, social media ads, and other platforms, to generate qualified leads and enhance the visibility of our tutoring services globally. Your track record in managing paid marketing campaigns, optimizing ROI, and collaborating with cross-functional teams will be crucial in achieving our marketing goals. Your key responsibilities will include developing and implementing paid marketing campaigns to drive lead generation and conversions. You will continuously monitor and optimize campaign performance, making data-driven adjustments to maximize ROI. Analyzing international markets and target audience segments to identify growth opportunities and adjusting paid strategies accordingly will be essential. Collaboration with lead generation and marketing teams to align campaigns with broader marketing initiatives will also be part of your role. Moreover, you will oversee and manage the paid marketing budget, ensuring effective resource allocation for maximum impact. Generating regular performance reports and presenting insights to stakeholders to inform future strategies will be critical to your success in this role. To excel in this position, you should have proven experience in managing paid marketing campaigns across Google Ads, Facebook Ads, and other digital platforms. Strong analytical skills are necessary to assess campaign performance and optimize for better results. Experience in international markets and targeting global audiences is highly preferred. Excellent project management and multitasking abilities will be advantageous, along with outstanding communication skills, both written and verbal. A Bachelor's degree in Marketing, Business, or a related field is required. Your proficiency in campaigns, digital marketing, and Google Ads will play a key role in driving our paid advertising efforts and achieving our marketing objectives.,