Performance Marketing Manager (Google Ads)

As a Google Ads & Performance Marketing Specialist at GfW Gesellschaft fr Weiterbildung, you will play a crucial role in expanding our educational network and providing high-quality education to a wider audience. Your responsibilities will include planning, managing, and optimizing Google Ads campaigns across various platforms such as Search, Display, YouTube, and Performance Max. You will be tasked with setting up and maintaining conversion tracking, smart bidding strategies, and attribution models to ensure the effectiveness of our marketing efforts. Your expertise in developing strategies for continuous performance improvement, running A/B tests, and optimizing ad copy, creatives, and landing pages will be key to driving our success. Collaborating closely with internal teams such as Branding, Content, and Sales, you will create and maintain dashboards using tools like Looker Studio and report directly to the management. Your strong analytical mindset, structured approach to work, and high level of initiative will be essential in achieving our marketing goals. To be successful in this role, you should have several years of experience in SEA/performance marketing, with a focus on Google Ads. Proficiency in smart bidding, conversion tracking, Google Tag Manager, and familiarity with tools like Looker Studio is required. Experience in international campaigns, particularly in the DACH region, will be advantageous. At GfW Gesellschaft fr Weiterbildung, we offer you a responsible position with ample creative freedom within a dynamic and international educational group. You will have the opportunity to contribute your ideas, experiment with new tools, and work in a remote or hybrid model. Your salary will be competitive and commensurate with your experience and qualifications. If you are ready to take on this exciting opportunity, we invite you to submit your application, including details on your availability, desired start date, and salary expectations. We are eager to learn more about you and discuss the potential next steps in joining our team.,