Performance Marketing Expert – Nutra Products

Job Description

Performance Marketing Expert – Nutra ProductsKey Responsibilities · Strategize, launch, and scale high-performing Meta (Facebook/Instagram) and Google Ads campaigns to drive sales for our Nutra products. · Develop and test compelling ad creatives, landing pages, funnels, and copy that convert. · Monitor campaign performance daily—adjust budgets, bids, and targeting to improve CAC, CPL, and ROAS consistently. · Run smart A/B tests to refine creatives, improve CTR and conversion rates, and reduce churn. · Build and optimize remarketing, custom, and lookalike audiences to maximize the efficiency of every touchpoint. · Track and interpret data, turning insights into clear, actionable strategies—reporting performance weekly and monthly. · Stay on top of changing algorithms, platform policies, and evolving trends in the Nutra advertising space. · Collaborate with designers, copywriters, and product teams to ensure brand consistency and campaign alignment. Requirements · At least 3 years of hands-on experience in performance marketing, with a strong focus on Nutra, health, or wellness products. · Demonstrated success in driving profitable campaigns, with ROAS consistently above 3x, solid CTR, and scalable CPL performance. · Deep knowledge of compliance and ad policy challenges specific to the Nutra niche—and how to navigate them effectively. · Proficient in using platforms and tools like Meta Business Manager, Google Ads, GA4, Hotjar, and similar analytics tools. · Strong grasp of conversion funnels, landing page CRO, and lead generation tactics. · Analytical thinker with a data-first approach and proficiency in Excel/Google Sheets for reporting and insights. · Highly organized, detail-oriented, and able to manage multiple campaigns and deadlines without compromising quality. Preferred Qualifications · Familiarity with platforms like ClickFunnels, Shopify, Unbounce, or similar tools for funnel and page building. · Experience running campaigns on native ad platforms like Taboola or Outbrain. · Knowledge of email/SMS marketing automation tools and how they integrate with paid media funnels. · Prior experience managing Nutra campaigns in Tier 1 markets such as the US, UK, Canada, or Europe. Job Type: Full-time Pay: ₹30,000.00 - ₹50,000.00 per month Benefits: Paid sick time Paid time off Schedule: Monday to Friday Supplemental Pay: Performance bonus Quarterly bonus Yearly bonus Work Location: In person