Performance Marketing Executive - Meta Ads

About the Role

Meta Ads Executive

execute high-impact performance campaigns

Key Responsibilities

Campaign Execution

? Set up and manage Meta ad campaigns including objective selection, audience targeting,

placement optimization, and budget allocation.

? Upload and rotate ad creatives (images, videos, copy) in line with campaign plans and

creative briefs.

? Regularly check campaign health and flag underperforming ads or delivery issues in real-time.

? Monitor and maintain ad quality scores, delivery insights, and audience overlaps.

Reporting & Analysis

? Track daily campaign metrics like CPM, CTR, CPL, ROAS, and CAC to support timely

optimization.

? Maintain performance dashboards and help generate weekly and monthly campaign reports.

? Analyze A/B test results across audiences, creatives, and copy to derive learnings for future

campaigns.

Collaboration & Coordination

? Coordinate with the creative, copywriting, and design teams to ensure timely delivery of

assets.

? Assist the Meta Ads Manager in launching experiments and scaling winning campaigns.

? Help with ad account hygiene, audience segmentation, naming conventions, and pixel event

validations.

Requirements

Must-Haves

? 24 years of hands-on experience managing or assisting in paid campaigns on Meta

(Facebook + Instagram).

? Solid knowledge of Meta Ads Manager, including campaign structure, audience creation, and

bidding logic.

Proficiency in Excel or Google Sheets

basic data modeling.

? Comfort working with performance metrics and drawing actionable insights from numbers.

? Strong attention to detail, time management skills, and ability to work with tight turnarounds.

Nice-to-Haves

? Familiarity with Facebook Pixel, Conversion APIs, and event setup/debugging.

? Exposure to tools like Canva, Google Analytics, or any third-party analytics/attribution

platforms.

? Basic understanding of creative testing, landing page funnels, and lead nurturing workflows.

? Experience working in fast-growth startups or agencies with high performance expectations.

What Success Looks Like

? Campaigns are executed with zero errors and delivered on time.

? Daily, weekly, and monthly performance data is accurately maintained and shared.

? Campaigns are optimized efficiently based on instructions or insights from data.

? Senior managers have full confidence in execution reliability and reporting quality.

Why Join Us

? Work alongside some of the sharpest growth professionals in a fast-scaling ed-tech brand.

? Get end-to-end exposure to performance marketing execution, tools, and optimization tactics.

? Gain mentorship from a senior Meta Ads Manager while building tangible results and case

studies.

? Enjoy autonomy, learning opportunities, and a direct view into how digital marketing drives.