Performance Marketer

Job Title: Performance Marketer (Google & Meta Ads)

About Zoodle Kid

Zoodle Kid, India’s first integrated parenting and early childhood development platform, is looking for a Performance Marketer to join our team.

About the Role

We are looking for a Performance Marketer who has solid experience in lead generation and can independently manage and optimize campaigns on Google and Meta platforms. The role requires ownership, strategic thinking, and consistent performance delivery.

Key Responsibilities :

• Plan, create, and optimize Google Ads and Meta Ads campaigns for lead generation
• Manage budgets, bidding strategies, audiences, and campaign objectives
• Analyze campaign performance and improve CPL, CTR, conversions, and lead quality
• Conduct A/B testing on creatives, ads, and audiences
• Ensure proper tracking using Pixels, UTM parameters, and analytics tools
• Coordinate with design/content team for ad creatives and landing pages
• Prepare weekly performance reports with insights and next steps
• Identify new opportunities to scale campaigns and improve ROI

Requirements :

• Minimum 2 years of hands-on experience in performance marketing
• Strong command over Google Ads Manager & Meta Business Suite
• Proven experience in lead generation campaigns
• Good understanding of CPL, CPC, CTR, conversions, and funnel metrics
• Ability to analyze data and act quickly
• Strong communication and coordination skills

Job Type: Full-time

Pay: From ₹40,000.00 per month

Work Location: In person