Performance Marketer

About the Opportunity:

We’re looking for a Performance Marketer who can plan, execute, and optimize paid marketing campaigns across multiple platforms. The ideal candidate is data-driven, strategic, and experienced in scaling digital campaigns for measurable ROI.

Key Responsibilities:

• Plan, execute, and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and other platforms.
• Optimize campaigns to achieve target CPL, CPA, ROAS, and conversion goals.
• Conduct A/B testing, analyze campaign data, and generate performance reports.
• Research audience behavior, market trends, and competitor activities to refine targeting strategies.
• Manage budgets and allocate spends efficiently across channels.
• Collaborate with the creative and content team to design high-performing ad creatives and landing pages.
• Track, measure, and report on campaign performance using analytics tools like Google Analytics, Meta Business Manager, and Google Tag Manager.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of proven experience in performance marketing (agency experience preferred).
• Strong understanding of Google Ads, Meta Ads, and Analytics tools.
• Hands-on experience with campaign optimization, remarketing, and conversion tracking.
• Analytical mindset with proficiency in Excel or Google Sheets.
• Excellent communication skills and attention to detail.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person