Performance Marketer

About the role
Own paid growth across Google/Meta/YouTube (and scale to ASA/UAC). Drive installs, high-intent leads, and center walk-ins.

Responsibilities

• Plan and run full-funnel campaigns (prospecting → retargeting) for installs & leads.
• Creative testing engine: briefs, hooks, variations, landing pages.
• Budget pacing, bid strategies, LTV-aware optimization, CAC control.
• Attribution & analytics: GA4, GTM, MMP (AppsFlyer/Adjust), cohort views.
• Playbook for hyperlocal (Goregaon/Borivali/Malad/Kandivali) + exam windows.
• Weekly dashboards and insights for founders/ops.

Must-haves

• 2–4 years in performance marketing (mobile/app preferred).
• Hands-on in Google Ads (Search/Performance Max/YouTube), Meta, GA4/GTM.
• Can structure campaigns, choose bidding, and debug tracking independently.
• Strong copy + basic creative direction; comfortable with spreadsheets.

Good-to-have

• ASA/UAC, Looker Studio, basic SQL, landing page CRO (Hotjar, A/B tools).
• EdTech or local-services growth experience.

Targets / KPIs

• CPI/CPL within targets, LTV:CAC ≥ 3:1 for scaled cohorts, install → signup %, lead → enrolment %, ROAS for fee-based campaigns.

How to apply
Send CV + portfolio (results screenshots)

Job Types: Full-time, Part-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹45,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Teaching: 1 year (Preferred)
• Making lesson plans: 1 year (Preferred)
• total work: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person