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3.0 - 5.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Role Overview: A copywriter with a flair for writing hardworking, high-converting content that sells. If you&aposre obsessed with scroll-stopping hooks, product storytelling, and writing copy that performsthis is your gig. You&aposll craft persuasive performance ad copies and product descriptions for the bath & body and fragrances category. Role Description : Performance Copywriting: Write thumb-stopping, clickbaity, and conversion-driven copy for paid ads (Meta, Google, etc.) and onsite banners for Beauty Owned Brands. Product Content Management: Own and manage product descriptions across catalogues, PDPs, and A+ content for both brands. Communicate USPs, ingredients, benefits, and moods in a tone that&aposs fresh, fun, and customer-first. Trend Tracking & Format Innovation: Stay plugged into performance trends and evolving content formats. Apply insights to optimize messaging across platforms and test new hooks regularly. Knowledge and Skill / Qualification Requirements : 35 years of experience in performance or D2C copywriting (beauty/personal care brand experience is a plus) Strong understanding of ad platforms like Meta, Google, and how to write for CTR/conversions Flair for brand tonality, with the ability to maintain distinct brand voices Ability to balance creativity with commercial objectives Comfort with SEO basics, cataloging, and ecommerce platforms Prior work in beauty/lifestyle D2C brands Experience working cross-functionally with design, edit and performance teams. Understanding of what makes a copy go viral vs. what drives sales. Show more Show less
Posted 3 days ago
2 - 3 years
5 - 11 Lacs
Gurugram
Work from Office
Copywriter Roles and Responsibilities: Collaborate with graphic designer and the marketing team to write on-brand copy. Ensure quality, consistency and tonality of the brand across creative content including campaign copies, ad copies, app banners & push notifications, monthly sale events, video scripts, TV, etc. Ability to write short form- social media, push notifications, social media ideation, performance ads copy. Proofreads and edits own work and creatives for grammar, style and content accuracy Stay on top of relevant trending topics and news to identify content opportunities Create Informational and Entertaining Brand Campaigns Experience: A Bachelors degree in Marketing, Mass Communication, Journalism or a relevant field 2-3 years of short-form copywriting for an ad agency/fast paced work environment Sound knowledge of search engine optimization and keyword research tools is a plus Be on the top of his/her game with respect to following social media trends. Experience in working for a Brand Campaign is a plus CONTACT NO.- 9548431649
Posted 2 months ago
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