2.0 - 6.0 years

0 Lacs

thane, maharashtra

On-site

As a valuable member of our team, you will play a crucial role in supporting various key result areas. Your responsibilities will include: Supporting the Strategy & Process Design: - Assisting in the design and implementation of the end-to-end digital distribution strategy for Digital RPs. - Ensuring seamless digital onboarding journeys and structured engagement frameworks. - Implementing business tracking and real-time reporting mechanisms. - Managing effective grievance management processes. Managing the Digital Lead Funnel: - Setting up and overseeing digital lead funnels for lending and other financial solutions. - Driving visibility and ownership across the entire funnel. - Collaborating with product, credit, and tech teams to streamline lead lifecycle processes. Implementing Tech-Enabled Engagement: - Building and executing a low-touch, high-scale engagement model using digital tools and automation. - Creating campaigns for partner activation and retention. - Utilizing digital content, gamification, and nudges to enhance productivity. Facilitating Cross-Functional Collaboration: - Working closely with Marketing, Tech, and Training teams to build referral journeys and onboarding workflows. - Setting up tracking dashboards and data capture mechanisms. - Coordinating training and campaign rollouts effectively. Managing Performance Campaigns & Reporting: - Planning and executing FB and other digital campaigns for ABG cohorts. - Generating valuable insights through data-driven reporting. - Constantly optimizing campaigns for better conversion rates and engagement. Driving Process Improvement & Scalability: - Identifying gaps and streamlining processes for Digital RPs. - Recommending and implementing automation/tech upgrades to enhance scale and efficiency. Minimum Experience Level Required: 2 - 5 years Job Qualifications: Post Graduate Join us in this exciting opportunity to contribute to our digital distribution strategy and make a meaningful impact on our organization.,

Posted 1 day ago

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Programmatic Associate Zeta Global

2.0 - 7.0 years

3 - 5 Lacs

Bengaluru

Work from Office

Programmatic Associate Position Scope: Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels. The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The ideal candidate will have a thorough understanding of programmatic display and video campaign management. Candidates with similar marketing experience. Responsibilities: Manage large cross-channel media budgets across display channels and aim to maximize ROI on performance-oriented campaigns. Work closely with US account management teams to ensure accuracy in set up, strategy and execution for new launches. Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization. Work with the account management team to deliver reporting and campaign updates as needed. Must be willing to work during US Eastern Standard Time hours. Requirements: 2+ years of experience managing performance campaigns on display inventory Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus) Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals Deep knowledge of the programmatic ecosystem Demonstrated analytical ability Fluent English

Posted 1 month ago

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