Company Description Pdstrian Labs, founded in 2023, began as a university project and quickly garnered community support. The brand has since grown with a focus on storytelling through clothing, with each collection reflecting the essence of a specific place. Pdstrian Labs is dedicated to creating unique silhouettes and high-quality garments that integrate utility, craftsmanship, and design. The result is exceptional-looking products that offer an unparalleled experience. Role Description Drive CAC down while improving ROAS month over month Continuously test creatives, copy, and audiencesidentify what scales and cut what doesnt Own the entire performance funnel: from first impression to conversion Translate data into actionable insights and strategic decisions Collaborate closely with the content, design, and product teams to align performance with brand direction Set up and maintain proper tracking across platforms (Pixel, GA4, server-side, etc.) Keep an eye on competitor activity, ad trends, and new platform features Be accountable for weekly performance reporting and insights Qualifications Experience in Performance Marketing and Paid Advertising Data Analysis and Optimisation skills Proficient in using marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager Excellent communication and teamwork skills Strong attention to detail and problem-solving abilities Bachelor&aposs degree in Marketing, Business, or related field Experience in the fashion industry is a plus Must Haves Has a proven track record of scaling ad campaigns into profitable growth. Deeply understands ad executionfrom strategy to daily optimisation Works well with others and contributes actively to the teams momentum Show more Show less
As a Visual Media Specialist at our company, you will play a crucial role in defining and shaping the visual identity of our brand. We are looking for a talented individual who possesses a unique blend of skills in shooting, editing, designing, and visual storytelling. Your creative abilities will be essential in creating engaging content that resonates with our audience across various platforms. In this role, you will be responsible for capturing photos and videos for our campaigns, drops, reels, and brand storytelling. Your expertise in editing will be put to use in creating compelling reels, ads, lookbooks, and brand content. Additionally, you will be tasked with designing Instagram posts, stories, carousels, web banners, and other visual assets that align with our brand aesthetics. To excel in this position, you should have a strong command of design and graphics tools such as Adobe Photoshop, Illustrator, and InDesign. A keen eye for layout, typography, and color is essential for creating visually appealing content. Experience in basic apparel graphics, graphic design, and visual placements will be beneficial in executing your responsibilities effectively. Proficiency in video editing software like Premiere Pro, Final Cut, or DaVinci Resolve is required for editing videos and creating motion graphics. Knowledge of After Effects for motion design and transitions will be advantageous. You should also be comfortable with shooting and working with camera gear, including mirrorless and DSLR cameras. In the realm of photography, understanding lighting, framing, and editing techniques is crucial. Familiarity with tools like Lightroom for photo editing will be beneficial in enhancing the quality of your visuals. Additionally, any experience with Blender for 3D content or Capture One will be considered a bonus. We value individuals who are self-driven, detail-oriented, and open to feedback. Your ability to generate fresh content ideas, adapt to new formats, and contribute to the overall visual tone of our brand will be key to your success in this role. If you are someone who is passionate about creating visually stunning content and eager to be part of a dynamic team, we encourage you to apply. Join us in our mission to build a brand that not only looks good but also feels good. Your passion for visual storytelling and dedication to excellence will be instrumental in elevating our brand presence. If you are ready to embark on this creative journey with us, we look forward to hearing from you. For further clarifications or inquiries, please reach out to us at business@pdstrianlabs.com.,
Job Title: Junior Creative Lead Type: Full Time, Onsite (Bengaluru) Role Overview The Junior Creative Lead will manage the visual and communication framework of Pdstrian Labs. The role includes developing brand guidelines, planning social media strategies, directing campaigns, and producing design work. Graphic design is a core part of this role, and prior experience with fashion brands is required. The candidate must have a portfolio that shows measurable impact on brand identity and communication. Key Responsibilities Build and maintain the brand's visual identity system: typography, colours, grid structure, and design principles. Create a consistent communication framework for captions, campaigns, and overall brand tone. Update and refine brand guidelines as the brand grows. Plan monthly social media calendars with clear themes and direction. Ensure consistency across posts, reels, and stories on all platforms. Develop campaign concepts for product launches, collaborations, and seasonal drops. Review all content before publishing to ensure alignment with the brand's look. Design daily and campaign visuals, including product graphics, lookbook layouts, packaging visuals, digital assets for website, ads, newsletters, and banners, motion graphics, and short video edits. Deliver content independently when timelines are tight. Maintain a structured design system for reusing templates and assets. Work with photographers, videographers, and stylists to plan campaign shoots. Develop moodboards and shot lists for each campaign or product drop. Provide art direction on set for photo and video shoots. Ensure the final outputs are consistent with the Pdstrian Labs brand language. Work with the e-commerce team to produce performance ad creatives that are effective and brand-aligned. Support the production team with lookbooks, product decks, and catalogue layouts. Coordinate with external partners or collaborators to maintain design consistency. Track global fashion, design, and culture references. Regularly present new ideas, design references, and cultural cues to improve campaigns. Requirements 0 to 2 years of experience in creative or design roles. (Freshers with a strong portfolio are welcome to apply) Must have graphic design experience with visible outputs. Prior work with fashion brands is a bonus. A portfolio that shows impactful contributions to brand identity or campaigns. Proficiency in Adobe Creative Suite and Figma. Strong sense of typography, composition, and visual consistency. Interest in fashion, design, and cultural storytelling. Comfortable working in a lean, fast-moving team. Best Fit Someone who can think and execute, balancing direction with design. Someone who has already shaped visual identity in the fashion space. Someone with a portfolio that shows a clear, visible impact on how a brand is seen. Detail-focused, disciplined with deadlines, and consistent in execution. For queries, mail to [HIDDEN TEXT]
As a Brand and Content Executive at Pdstrian Labs, your role will involve overseeing the visual and communication framework of the brand across various touchpoints. You will need to strike a balance between design execution and creative direction to build a strong identity system. Your responsibilities will include managing the overall visual and communication identity, defining and maintaining the brand's tone and narrative framework, planning and executing social media calendars, developing campaign ideas, creating moodboards and campaign briefs, collaborating with various teams, tracking relevant trends, and ensuring brand consistency in all communication. Key Responsibilities: - Manage Pdstrian Labs overall visual and communication identity across digital, social, and campaigns. - Define and maintain the brands tone, typography, colour palette, and narrative framework. - Plan and execute monthly social media calendars with clear creative direction. - Oversee day-to-day content creation and posting on social media platforms. - Develop campaign ideas for product launches, collaborations, and seasonal drops. - Create moodboards, shot lists, and campaign briefs; guide photoshoots and video direction. - Maintain and organize brand assets, templates, and visual systems for consistent output. - Collaborate with marketing and e-commerce teams on performance creatives, website visuals, and packaging. - Support production and retail teams with lookbooks, decks, and other brand materials. - Track fashion, design, and cultural trends relevant to Pdstrian Labs. - Present fresh ideas, references, and concepts for upcoming campaigns. - Ensure all communication aligns with Pdstrian Labs tone and aesthetic. Qualifications Required: - 0-2 years of experience in creative or design roles (freshers with strong portfolios welcome). - Proven graphic design experience with measurable creative outputs. - Prior experience in fashion or lifestyle branding preferred. - Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and After Effects) and Figma. - Strong grasp of typography, composition, and attention to detail. - Ability to move between creative direction and hands-on execution. - Curiosity for fashion, design, and culture; ability to translate them visually. - Comfortable working in a fast-moving, lean, and idea-driven environment. If you are a designer who can think like a brand builder, confident in storytelling and detail, can balance creative freedom with structure, has strong taste, and can explain why something works, comfortable juggling multiple design tasks with clear priorities, and has an eye for culture, pace, and visual refinement, then you could be the best fit for this role at Pdstrian Labs.,
As a Brand & Content Strategist (Social Media) at Pdstrian Labs, you will play a crucial role in shaping the visual identity and communication of the brand across various platforms. Your responsibilities will include: - Creative Direction & Visual Identity - Maintain Pdstrian Labs visual language across social media, website, and campaigns. - Define and refine the brands tone, typography, and visual consistency. - Create graphics, layouts, and digital assets that align with the brands aesthetic. - Social Media Management - Plan and execute monthly content calendars for Instagram and other platforms. - Write captions and manage posting schedules with attention to tone and timing. - Develop ideas for reels, short films, and teasers tied to new collections or stories. - Collaborate with the founder and team to ensure that all creative output accurately reflects the brand's intent. - Campaign & Content Creation - Conceptualise and execute product launches, lookbooks, and seasonal campaigns. - Build visual references, shot lists, and direction boards for photo and video shoots. - Collaborate with photographers, stylists, and editors to bring concepts to life. - Design & Brand Systems - Create performance ad creatives, packaging visuals, and marketing assets. - Maintain design templates, brand guides, and content archives. - Support e-commerce and retail initiatives through consistent branding. - Culture & Research - Track visual and cultural trends across fashion, design, and media. - Present new ideas and references that inform brand direction and storytelling. Qualifications Required: - 02 years of experience in a creative, branding, or design role. - Strong portfolio showcasing design and content work (social, campaign, or brand identity). - Bachelor's in Fashion Communication or other similar programs. - Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and After Effects) and Figma. - Understanding of social media management and content performance. - Good sense of typography, colour, and composition. - Ability to balance creativity with structure and deliver within timelines. - Interest in fashion, design, and contemporary culture.,