Company Description Pdstrian Labs, founded in 2023, began as a university project and quickly garnered community support. The brand has since grown with a focus on storytelling through clothing, with each collection reflecting the essence of a specific place. Pdstrian Labs is dedicated to creating unique silhouettes and high-quality garments that integrate utility, craftsmanship, and design. The result is exceptional-looking products that offer an unparalleled experience. Role Description Drive CAC down while improving ROAS month over month Continuously test creatives, copy, and audiencesidentify what scales and cut what doesnt Own the entire performance funnel: from first impression to conversion Translate data into actionable insights and strategic decisions Collaborate closely with the content, design, and product teams to align performance with brand direction Set up and maintain proper tracking across platforms (Pixel, GA4, server-side, etc.) Keep an eye on competitor activity, ad trends, and new platform features Be accountable for weekly performance reporting and insights Qualifications Experience in Performance Marketing and Paid Advertising Data Analysis and Optimisation skills Proficient in using marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager Excellent communication and teamwork skills Strong attention to detail and problem-solving abilities Bachelor&aposs degree in Marketing, Business, or related field Experience in the fashion industry is a plus Must Haves Has a proven track record of scaling ad campaigns into profitable growth. Deeply understands ad executionfrom strategy to daily optimisation Works well with others and contributes actively to the teams momentum Show more Show less

As a Visual Media Specialist at our company, you will play a crucial role in defining and shaping the visual identity of our brand. We are looking for a talented individual who possesses a unique blend of skills in shooting, editing, designing, and visual storytelling. Your creative abilities will be essential in creating engaging content that resonates with our audience across various platforms. In this role, you will be responsible for capturing photos and videos for our campaigns, drops, reels, and brand storytelling. Your expertise in editing will be put to use in creating compelling reels, ads, lookbooks, and brand content. Additionally, you will be tasked with designing Instagram posts, stories, carousels, web banners, and other visual assets that align with our brand aesthetics. To excel in this position, you should have a strong command of design and graphics tools such as Adobe Photoshop, Illustrator, and InDesign. A keen eye for layout, typography, and color is essential for creating visually appealing content. Experience in basic apparel graphics, graphic design, and visual placements will be beneficial in executing your responsibilities effectively. Proficiency in video editing software like Premiere Pro, Final Cut, or DaVinci Resolve is required for editing videos and creating motion graphics. Knowledge of After Effects for motion design and transitions will be advantageous. You should also be comfortable with shooting and working with camera gear, including mirrorless and DSLR cameras. In the realm of photography, understanding lighting, framing, and editing techniques is crucial. Familiarity with tools like Lightroom for photo editing will be beneficial in enhancing the quality of your visuals. Additionally, any experience with Blender for 3D content or Capture One will be considered a bonus. We value individuals who are self-driven, detail-oriented, and open to feedback. Your ability to generate fresh content ideas, adapt to new formats, and contribute to the overall visual tone of our brand will be key to your success in this role. If you are someone who is passionate about creating visually stunning content and eager to be part of a dynamic team, we encourage you to apply. Join us in our mission to build a brand that not only looks good but also feels good. Your passion for visual storytelling and dedication to excellence will be instrumental in elevating our brand presence. If you are ready to embark on this creative journey with us, we look forward to hearing from you. For further clarifications or inquiries, please reach out to us at business@pdstrianlabs.com.,