Brand and Content Strategist (Social Media)

As a Brand & Content Strategist (Social Media) at Pdstrian Labs, you will play a crucial role in shaping the visual identity and communication of the brand across various platforms. Your responsibilities will include: - Creative Direction & Visual Identity - Maintain Pdstrian Labs visual language across social media, website, and campaigns. - Define and refine the brands tone, typography, and visual consistency. - Create graphics, layouts, and digital assets that align with the brands aesthetic. - Social Media Management - Plan and execute monthly content calendars for Instagram and other platforms. - Write captions and manage posting schedules with attention to tone and timing. - Develop ideas for reels, short films, and teasers tied to new collections or stories. - Collaborate with the founder and team to ensure that all creative output accurately reflects the brand's intent. - Campaign & Content Creation - Conceptualise and execute product launches, lookbooks, and seasonal campaigns. - Build visual references, shot lists, and direction boards for photo and video shoots. - Collaborate with photographers, stylists, and editors to bring concepts to life. - Design & Brand Systems - Create performance ad creatives, packaging visuals, and marketing assets. - Maintain design templates, brand guides, and content archives. - Support e-commerce and retail initiatives through consistent branding. - Culture & Research - Track visual and cultural trends across fashion, design, and media. - Present new ideas and references that inform brand direction and storytelling. Qualifications Required: - 02 years of experience in a creative, branding, or design role. - Strong portfolio showcasing design and content work (social, campaign, or brand identity). - Bachelor's in Fashion Communication or other similar programs. - Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and After Effects) and Figma. - Understanding of social media management and content performance. - Good sense of typography, colour, and composition. - Ability to balance creativity with structure and deliver within timelines. - Interest in fashion, design, and contemporary culture.,