0.0 years

0 Lacs

bengaluru, karnataka, india

On-site

Job Description Responsible for implementing various customer programs (payment, loyalty, campaigns, research, analytics, etc.) across segments (retail and fleet) and managing all the related activities. Acquire & ensure relationship with Key Account Customers. Implement various marketing initiatives for this purposein the Business State. Accountabilities RESPONSIBILITIES ACTIVITIES 1 Implement and Manage payment and rewards programs for fleet and non-fleet customer segments in the Business State Roll-out fleet loyalty program & payment programs and ensure that the required acquiring set-up is created across the Business State. Responsible for customer acquisition, activation and retention for various customer loyalty programs Lead enrolment and activation process of HSD customers on fleet program State Head - Ops State Fleet Manager Regional Head - Ops Develop robust and detailed customer database with proper checks and balances Track competitor activities and develop plans with field to retain/increase our market share 2Manage program related activities for various payment and rewards program Market feedback to improve loyalty policies and processes across levels (both centrally & at Business State level) Co-ordinate with Operations team, Finance, Accounts and IT for seamless settlement of payments for dealers and rewards for customer programs (fleet & retail) Integrate Retail Automation with Payment programs (fleet & retail) Train field and franchisees for roll-out and implementation of all customer programs Manage redemption experience with minimal/real time delivery and strive to increase redemption Leverage analytics to support profitable business growth. Monitor and track effectiveness of analytics driven initiatives. Qualifications MBA Show more Show less

Posted 1 week ago

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