Job Title: Senior SEO Specialist (7+ Years of Experience) Location: Onsite (US-Based Job Portal) Job Type: Full-Time About Us: We are a dynamic and rapidly growing US-based job portal dedicated to connecting talent with employers. As we continue to expand, we are looking to hire an SEO Specialist with 7+ years of experience to manage and elevate our search engine optimization strategies. If you are passionate about SEO, thrive in a fast-paced environment, and want to make a tangible impact on a growing platform, we would love to hear from you. Job Description: As the Senior SEO Specialist, you will play a pivotal role in defining, executing, and optimizing SEO strategies that drive organic traffic to our platform. Your primary responsibility will be to improve our websites rankings on search engines, increase brand visibility, and ensure a seamless user experience that aligns with SEO best practices. You will be tasked with driving innovative strategies to attract more job seekers and employers through organic search results. You’ll be joining a collaborative team of digital marketing experts and developers, and will work closely with content creators and designers to ensure SEO best practices are implemented throughout the website. Key Responsibilities: Strategic SEO Planning: Develop and implement comprehensive SEO strategies for on-page, off-page, and technical SEO to maximize visibility on search engines. Keyword Research & Optimization: Conduct extensive keyword research and competitive analysis to identify the most effective keywords and create optimized content strategies that increase organic traffic. On-Page Optimization: Continuously audit the website for opportunities to improve on-page SEO. Optimize content, meta tags (titles, descriptions), headers, images, and internal linking to improve organic ranking. Link Building Strategy: Develop and execute a white-hat link-building strategy to increase the domain authority of the website, ensuring that we earn high-quality backlinks from reputable sources. Content Strategy: Collaborate with the content team to ensure that all content is optimized for SEO. Create SEO-friendly content calendars, develop content briefs, and ensure that SEO goals align with broader content marketing initiatives. Technical SEO: Conduct regular technical audits, including site speed, mobile optimization, structured data, crawl errors, and indexation issues. Work with developers to fix technical SEO issues affecting rankings. SEO Analytics & Reporting: Analyze performance metrics using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush. Provide regular reports on traffic, rankings, and key performance indicators (KPIs). Adjust strategies based on performance. Algorithm Updates & Trends: Stay updated with the latest Google algorithm updates and SEO industry trends. Adapt strategies to ensure compliance with evolving SEO practices and guidelines. Local & International SEO: Optimize our website for location-based and international search engines (especially for the US market) to ensure that the portal is easily discoverable by job seekers across various locations and demographics. Conversion Rate Optimization (CRO): Work closely with the conversion optimization team to test and improve landing pages and calls-to-action (CTAs) to increase job application submissions and employer registrations. Team Collaboration & Leadership: Mentor junior team members and work closely with other marketing teams (social media, email marketing) to implement cohesive marketing strategies. SEO Trends & Innovation: Drive experimentation and innovation by exploring new tools, strategies, and emerging trends in the SEO industry. Requirements: Experience: 7+ years of hands-on SEO experience, with a proven track record of increasing organic traffic and improving search engine rankings, preferably in the job portal or recruitment industry. SEO Expertise: Strong understanding of SEO best practices for on-page, off-page, technical SEO, and content strategy. Tools: Proficient with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and other SEO and analytics tools. Technical Skills: In-depth knowledge of HTML, CSS, JavaScript, and how they relate to SEO optimization. Experience in using WordPress, content management systems (CMS), and website optimization tools. Data Analysis: Ability to analyze data and metrics to determine ROI and key trends. Experience with A/B testing and CRO tools like Optimizely or Google Optimize. Problem-Solving Skills: Demonstrated ability to identify problems with SEO campaigns, diagnose issues, and find effective solutions. Communication: Strong written and verbal communication skills. Ability to articulate complex SEO concepts to non-SEO stakeholders. Project Management: Proven experience managing SEO projects from inception to execution and optimization. Adaptability: Ability to work in a fast-paced, ever-changing environment and handle multiple tasks simultaneously. Preferred Qualifications: Experience with large-scale job portal platforms or other high-traffic websites. Understanding of job portal SEO (such as job postings optimization, schema.org markup for job listings, etc.). Familiarity with AWS, Google Cloud, or other cloud platforms for managing large-scale websites. Experience with social media integration and SEO for social channels. Knowledge of mobile-first SEO and mobile optimization techniques. Familiarity with web development frameworks and the ability to work alongside technical teams.
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