Job Summary:We are seeking a dynamic and results-driven Marketing Executive to join our team and contribute to the growth of our polymer business. The ideal candidate will possess a strong understanding of the polymer industry, excellent communication skills, and a proven track record in developing and executing successful marketing strategies. This role will be responsible for driving brand awareness, generating leads, and supporting sales efforts through various marketing initiatives. Responsibilities: * Market Research & Analysis:* Conduct market research to identify trends, opportunities, and competitive landscapes within the polymer industry.* Analyze market data to understand customer needs and preferences. * Monitor competitor activities and develop strategies to maintain a competitive edge.* Marketing Strategy & Planning:* Develop and implement comprehensive marketing plans aligned with business objectives.* Create and manage marketing budgets and track ROI.* Contribute to the development of product positioning and messaging.* Digital Marketing:* Manage and optimize online presence, including website, social media, and email marketing.* Develop and execute digital marketing campaigns to generate leads and drive traffic.* Utilize SEO/SEM strategies to improve online visibility. Analysis: * Analyze digital marketing metrics and create reports.* Content Creation & Management:* Develop engaging content for various marketing channels, including website, brochures, presentations, and social media.* Create technical content for specific polymer applications.* Manage content calendars and ensure timely delivery.* Event Management:* Plan and execute industry trade shows, conferences, and customer events.* Coordinate logistics, develop promotional materials, and manage on-site activities.* Evaluate event effectiveness.* Sales Support:* Collaborate with the sales team to develop marketing materials and sales tools.* Generate and qualify leads for the sales team.* Provide market intelligence and customer insights to support sales efforts.* Brand Management:* Maintain brand consistency across all marketing materials and channels.* Monitor and manage brand reputation.* Ensure all marketing activities are in compliance with company policies.* Customer Relationship Management:* Assist in creating customer loyalty programs.* Gather customer feedback to improve marketing effectiveness.