453 Pardot Jobs - Page 7

About Role: This is indeed exciting and challenging role for a person who has passion to talk with all kind of people, understand customer need, solving problems, do consulting with specific technology services and make people happy. This role needs a person with good outbound calling experience for US IT market. Required Experience : 1 yr Work Location: Vadodara, Gujarat Office Timings: 3 PM to 12 AM IST Working Days: Monday to Friday Core Responsibilities Minimum 1 year of exp. in business development & lead gen for B2B & International IT sales. Design campaigns for various different geographies and verticals. Must have experience in selling web, mobile, cloud, data, AI-ML services. Must have worked for outbound cold calling activities for North America. Qualify and develop outbound sales leads and ensuring sales pipeline filled with hot leads Liaison experience with BA, Digital Marketing, Graphics, Data Research and Technical Team. Functional knowledge leveraging various social media tools for lead generation. Good experience of successful hunting and acquiring new customers. Knowledge and Skill Requirements Highly creative in identifying target audiences and devising relevant campaigns Good experience in using email marketing tools like Pardot, Mailchimp, SendGrid etc. Strong communication skills & analytical skills for requirement understanding and mapping suitable service Up-to-date with the latest trends and technologies in the market Bachelor degree in IT/ CE with functional knowledge on Dot Net, Java, PHP, Mobile

Job Description: We are looking for a proactive and detail-oriented Marketing Coordinator to join our growing team. This role is ideal for someone early in their marketing career who is passionate about digital communication and eager to build experience in email marketing. You will be responsible for executing and optimizing email campaigns using Pardot , supporting lead nurturing, and ensuring brand consistency across communications. Responsibilities Build, test, and deploy email campaigns in Pardot to support marketing initiatives and sales enablement. Collaborate with the email marketing team and content, design, and product marketing teams to gather assets and messaging for campaigns. Responsible for maintaining the email campaign calendar for all regions. Monitor campaign performance and provide regular reporting on key metrics (open rates, CTR, conversions). Create prospect trends analysis report. Maintain and update email templates using HTML and Pardots email builder. Ensure compliance with email marketing best practices and data privacy regulations. Assist with marketing automation workflows and lead scoring models. Requirements Bachelors degree in marketing, business, or communications Proficiency in Microsoft Office Suite: Word, PowerPoint, and Excel Knowledge of HTML, Salesforce, Pardot, or any other email marketing platform Excellent writing, communication, and presentation skills Highly organized with strong attention to detail and excellent project management skills Ability to work remotely with a team, communicating effectively, and managing time to meet deadlines Solid work ethic, integrity, and reliability Preferred Qualifications Familiarity with email marketing platforms, content management systems (CMS) and customer relationship management (CRM) tools Working knowledge of HTML and email software

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world. Job Description Application Consultants understand the client business process, current and future, and map it to the technologies being used, giving a demarcation of what can be achieved through a standard implementation and what would need customizations or extensions to be done to the application. They may functionally customize the application, partner with application developers to design application enhancements and extensions, and work with business users to implement process changes. Job Description - Grade Specific Individual should be able to conceptualize a business or technical solution leveraging colleagues and partners and must mastered at least one methodology in-depth and have an advanced knowledge of one or more business domains, and one or more SaaS or package software solutions. This role has wide knowledge of industry innovations and competitor activity and actively engage in, and contribute to, internal and external knowledge developments. Individual has the solution knowledge and consulting skills to lead process improvements, “as-is/ to-be” analysis on business processes and/ or IT and can advise clients on the implementation of one or more package modules. This role is responsible for workshop facilitation, integration testing and user acceptance testing. Individual is seen as active member within technology communities. Certifications: maintain certifications on Saas or Package Based solution and relevant methodology​ Skills (competencies) Active Listening AMDOCS (ACC) AMDOCS (Clarify) AMDOCS (Enabler) Analytical Thinking APEX Aprimo Configuration Aprimo Customization Aprimo Functional BA Aprimo Reports Aprimo Testing Apsona for Salesforce Assertiveness Brandwatch Business Acumen Client Centricity Collaboration Coupa Critical Thinking D365 CE Dynamics 365 for Marketing Dynamics CRM 2011 Dynamics CRM 3.0 Dynamics CRM 4.0 Dynamics CRM Online Dynamics CRM Services EMIND - PAYROLL EMIND - Personnel Administration Empathy Employee Management Self-Service (ESS/MSS) Facilitation Field Service Force.com GlobalWebIndex HighRadius inconsoWMS X Influencing Infor Birst Infor EAM Infor ERG Infor ION Infor M3 Infor WFM Ivalua JDA - Allocation JDA - Enterprise Planning JDA - Floor & Space Planning JDA - Intactix Knowledge Base JDA - Master Planning JDA - Merchandise Mgmt System JDA - Monitor JDA - Planogram Generator JDA - SCPO JDA - Sequencing JDA - TM and Logistics JDE Financials JDE Manufacturing JDE Order Management JDE Projects (Project Mgmt) JDE SC Planning & Exe-Logistic JDE Supply Mgmt (Procurement) K-System Learning Mindset Lightning Design System Maximo Functional Maximo TSRM Meridium Enterprise APM MS Dynamics Portals Netsuite - GL/AR/AP/JE Netsuite - Business Analytics Netsuite - Case Management Netsuite - E-Commerce Netsuite - Manufacturing Netsuite - Procurement Netsuite - Retail Management Netsuite - SaaS Integration OpenText for SAP Oracle CRM Cloud Oracle Financials Cloud Oracle HCM Cloud Global Core HCM Oracle HCM Cloud Talent Management Oracle Manufacturing Cloud Oracle Order Management Cloud Oracle Procurement Cloud Oracle Project Portfolio Management Cloud Oracle Sales Cloud Oracle Supply Chain Management Cloud PeopleNet - ADB PeopleNet - Payroll PeopleNet - Performance Management PeopleNet - Personnel Administration Peoplenet - PRL PeopleNet - RAM-DL PeopleNet - Recruitment PeopleNet - Trainning Proactiveness Problem Solving Project Management Relationship-Building Requirements Gathering S/4HANA - Planning and Detailed Scheduling S/4HANA EHSM - Environment Management- Emission Management SAFe Sales Cloud Salesforce (Functional) Salesforce Billing Salesforce Classic Salesforce Commerce Cloud Salesforce CPQ Salesforce Einstein Salesforce Experience Cloud Salesforce Field Services Lightning Salesforce Gearset Salesforce Health Cloud Salesforce Heroku Salesforce LWC Salesforce Manufacturing Cloud Salesforce Marketing Cloud Salesforce Pardot Salesforce Privacy Center Salesforce Service Cloud Salesforce SFDX Salesforce Work.com Salesforce Zuora SAP ACM - Agricultural Contract Management SAP AFS - Apparel and Footware SAP Ariba SAP BRIM Functional SAP CAR – Customer Activity Repository SAP CFM - Corporate Finance Mgt SAP Concur SAP Core Banking SAP Core Insurance SAP CRM Customer Relationship Management SAP CS - Customer Service SAP CX - Commerce Cloud SAP CX - Commission (Callidus) SAP CX - CPQ (Callidus) SAP CX - Customer Data Cloud SAP CX - Marketing Cloud SAP CX - Qualtrics SAP CX - Sales Cloud SAP CX - SAP Emarsys Customer Engagement Implementation SAP CX - Service Cloud SAP DMS - Document Management System SAP EAM - Enterprise Asset Management SAP ECC - Controlling (CO) SAP ECC - Financial Accounting (FI) SAP ECC - Plant Maintenance (PM) SAP ECC - Quality Management (QM) SAP ECC - Sales and Distribution (SD) SAP ECC HCM SAP ECC Project Systems (PS) SAP ECC Treasury (TR) SAP EM - Event Management SAP Enable Now SAP Environment Health Safety (EHS) SAP FI-CA Contract Accounting SAP Fieldglass SAP File Lifecycle Management SAP FM - Funds Management SAP for Automotive SAP for Oil & Gas - Downstream SAP for Oil & Gas - Upstream SAP FSCD SAP FSCM SAP GTS - Global Trade Services SAP IBP - Integrated Business Planning SAP IM - Investment Management SAP IS-Retail SAP IS-Utilities (ISU) - Functional SAP Logistic Execution System (LES) SAP LP - Liquidity Planner SAP MII - SAP Manufacturing Integration and Intelligence SAP MM - Material Management SAP PaPM - Profitability and Performance Management SAP PLM - Product Lifecycle Management SAP PRA/JVA SAP Predictive Maintenance and Service SAP Product Footprint Management SAP Public Sector Collection and Disbursement (PSCD) SAP Public Sector Management (PSM) SAP RE - Real Estate Management SAP Responsible Design & Production SAP RPM Resource Portfolio Management SAP S/4HANA - Asset Management SAP S/4HANA - Extended Warehouse Management SAP S/4HANA - Finance SAP S/4HANA - Human Capital Management SAP S/4HANA - Inventory SAP S/4HANA - Maintenance Management SAP S/4HANA - Management Accounting SAP S/4HANA - Manufacturing SAP S/4HANA - Portfolio and Project Management SAP S/4HANA - Product Engineering SAP S/4HANA - Quality Management SAP S/4HANA - Sales SAP S/4HANA - Sourcing and Procurement SAP S/4HANA - Transportation SAP S/4HANA - Warehouse Management SAP S/4HANA Central Finance SAP S/4HANA Cloud - Manufacturing SAP S/4HANA Cloud for Product Compliance SAP S/4HANA Field Service Management (CoreSystems) SAP S/4HANA for Fashion SAP S/4HANA Group Reporting (FIN-CS) SAP S/4HANA Production Operations SAP S/4HANA Service SAP S/4HANA Supply Chain SAP S/4HANA Treasury SAP SCM Advanced Planning and Optimization (APO) SAP SD - Transport Management SAP SRM - Supplier Relationship Management SAP SuccessFactors - Compensation Management SAP SuccessFactors - Dell Boomi SAP SuccessFactors - Employee Central SAP SuccessFactors - Employee Central Payroll SAP SuccessFactors - Learning SAP SuccessFactors - Onboarding SAP SuccessFactors - Performance and Goal Management SAP SuccessFactors - Recruiting SAP SuccessFactors - Reporting SAP SuccessFactors - Succession and Development SAP SuccessFactors - Variable Pay SAP SuccessFactors - Workforce Planning and Analytics SAP Sustainability Control Tower SAP TPM - Trade Promotion Management SAP Track&Trace SAP Treasury and Risk Management SAP TRV - Travel and expense SAP Vehicle Management System SAP VIM - Vendor Invoice Management SAP Vistex SAP Warehouse Management (WM) SAP Work Manager SAP Work Zone for HR SAP Workforce Management and Scheduling (ClickSoftware) SEMRush Stakeholder Management Teamwork T-Innova Veeva CRM Verbal Communication Vlocity CPQ Vlocity Enterprise Product Catalog (EPC) Vlocity Order Management Workday Advanced Compensation Workday Benefits Workday Compensation Workday EM Workday HCM Workday Onboarding Workday Payroll Workday Recruiting Workday Reporting Workday Talent/Performance Written Communication Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

We are seeking a highly motivated and detail-orientated e-mail marketing executive. This role will work directly alongside our global marketing function, reporting into The Email Marketing Manager, to implement and deliver email and marketing automation campaigns. This is an excellent opportunity for someone with a solid understanding of email build, campaign automation and CRM audience segmentation. The ideal candidate should be proactive and comfortable working in a fast-paced environment, with a passion for digital marketing. This role would also require a keen interest in performance tracking and email marketing analysis. Requirements What You'll Do: Campaign automation and email marketing Support the Email marketing manager in the development of email, campaign automations and events within ClickDimensions and Microsoft D365 CRM, working alongside the Senior Digital Manager, Marketing, the CRM Product Owner, IT and Sales. Help users identify different segmentation criteria based on audience behaviour, demographics, geography, and industry etc. Create emails, implement a/b testing, personalisation, and dynamic content within email sends and help create automations/flows as required. Create forms for the websites using ClickDimensions as required. Ensure campaign automation execution is fully integrated with the corporate website, delivering seamless and consistent user experience (UX) for users. Processes and Governance Input into email template best practice and the development within all operating procedures. Ensure all processes are understood and applied by the marketers. Ensure both emails and automations are on-brand and applying best practice. Automation and Email Performance Analytics Measure and advise on the optimisation of email sends and lead nurturing campaigns with a focus on driving better engagement, efficiency, and scalability. Who You Are: Min. 2 experience within a digital or marketing role preferably within a B2B environment, or service, or support function Experience of ClickDimensions, Marketo Eloqua, Pardot (Salesforce) or a similar marketing automation platform A good understanding of current email - and ideally, marketing automation - principles Proven track record of measuring the performance of digital marketing activities and campaigns. Solid understanding of CRM systems and the connectivity with automation platforms. Qualifications And Skills University degree or higher education qualification (business, marketing, digital or a related subject desirable). Excellent verbal, presentation, and written communication skills with an ability to engage at all levels. Excellent time-management skills with the ability to prioritise and manage competing priorities. Ability to work under pressure, demonstrating a professional manner when working to tight deadlines and last-minute changes. Excellent attention to detail in the production of accurate deliverables. Applies good judgment to problem-solving and decision making. Analytical with the ability to interpret data and make recommendations to improve performance

Deep knowledge and hands-on experience with Pardot, Salesforce, content management and sales enablement platforms (e.g., GoogleAds) Design and implement demand generation strategy including email, social media, SEO, events, webinars, white papers Previous B2B experience preferred Min 5+ Yrs exp Generate new, qualified leads Excellent communication

Who is ERM? ERM is a leading global sustainability consulting firm, committed for nearly 50 years to helping organizations navigate complex environmental, social, and governance (ESG) challenges. We bring together a diverse and inclusive community of experts across regions and disciplines, providing a truly multicultural environment that fosters collaboration, professional growth, and meaningful global exposure. As a people-first organization, ERM values well-being, career development, and the power of collective expertise to drive sustainable impact for our clients—and the planet. Introducing our new Global Delivery Centre (GDC) Our Global Delivery Centre (GDC) in India is a unified platform designed to deliver high-value services and solutions to ERM’s global clientele. By centralizing key business and consulting functions, we streamline operations, optimize service delivery, and enable our teams to focus on what matters most—advising clients on sustainability challenges with agility and innovation. Through the GDC, you will collaborate with international teams, leverage emerging technologies, and further enhance ERM’s commitment to excellence—amplifying our shared mission to make a lasting, positive impact. Job Objective We are seeking an experienced and strategic Manager – Digital Marketing to guide a team of digital marketing specialists focused on marketing operations, analytics and multi-channel campaign management. This role will be responsible for optimizing team performance, driving operational stability, ensuring best-in-class execution of marketing campaigns, and collaborating daily with the Digital Marketing Director to support ongoing tech and process initiatives. This is a hands-on management role focused on delivery excellence, team development, and cross-functional project coordination. Key Responsibilities Team & Performance Management Guide and manage a team of 5-10 digital marketing professionals. Support the team to achieve individual and team KPIs; conduct regular reviews and feedback sessions. Foster a collaborative, high-performing team culture. Identify skill gaps and implement training/upskilling initiatives. Operational Excellence & Standardization Establish and maintain standardized processes, workflows, and documentation (SOPs). Monitor campaign delivery timelines, quality standards, and performance metrics. Drive best in class execution across all digital marketing outputs including campaign assets, reports, automations, and performance dashboards. Project Management & Collaboration Act as a daily execution partner to the Digital Marketing Director. Coordinate cross-functional projects with internal stakeholders (Content, Sales Activation, Industry Marketing, Analytics). Maintain delivery timelines for tech/process improvements in CRM, email marketing, and automation systems. Oversee planning and execution of major marketing campaigns across channels. Marketing Systems & Data Enablement Ensure consistent usage and optimization of platforms like Salesforce, Pardot (Marketing Cloud Account Engagement), Google Ads, Looker Studio, GA4, and Power BI. Proven experience in optimizing and leveraging first party data to deliver commercial results. Review and improve lead funnel management practices in alignment with commercial goals. Partner with digital marketers and improve campaign efficiency and performance metrics. Qualifications & Experience 8+ years of experience in B2B digital marketing, with at least 3 years in a managerial/team lead role. Proven experience managing multi-functional marketing teams (e.g., paid media, email marketing, analytics, operations). Strong working knowledge of digital marketing tools: Pardot/MCAE, Salesforce, GA4, Google Ads, Looker Studio/Power BI. Demonstrated ability to lead cross-functional initiatives and manage competing priorities. Excellent organizational, communication, and stakeholder management skills. Hands-on project management experience with tools like Trello, or similar platforms. Preferred Skills Exposure to B2B or consulting firm marketing environment. Ability to synthesize performance data and make strategy or process recommendations. Familiarity with CMS platforms, A/B testing methodologies, and digital UX best practices.

Who is ERM? ERM is a leading global sustainability consulting firm, committed for nearly 50 years to helping organizations navigate complex environmental, social, and governance (ESG) challenges. We bring together a diverse and inclusive community of experts across regions and disciplines, providing a truly multicultural environment that fosters collaboration, professional growth, and meaningful global exposure. As a people-first organization, ERM values well-being, career development, and the power of collective expertise to drive sustainable impact for our clients—and the planet. Introducing our new Global Delivery Centre (GDC) Our Global Delivery Centre (GDC) in India is a unified platform designed to deliver high-value services and solutions to ERM’s global clientele. By centralizing key business and consulting functions, we streamline operations, optimize service delivery, and enable our teams to focus on what matters most—advising clients on sustainability challenges with agility and innovation. Through the GDC, you will collaborate with international teams, leverage emerging technologies, and further enhance ERM’s commitment to excellence—amplifying our shared mission to make a lasting, positive impact. Job Title: UX/Digital Developer Job Description: We are seeking a talented and versatile UX/Digital Developer to join our dynamic digital marketing team. In this role, you will be responsible for building engaging digital assets across email campaigns, landing pages, paid media adverts, website and social media platforms that improve the impact of our marketing efforts. Your expertise in Marketing Cloud Account Engagement (formerly Pardot) will be crucial in creating seamless and effective marketing campaigns that increase brand affinity, encourage engagement with our digital estate and increase conversion rates for the purposes of lead generation. Key Responsibilities: Develop and implement user-centric digital assets which leverage key design principles to drive engagement and activity, including: email templates and individual email digital assets such as hero banners, gifs, animated features etc. landing page templates and individual page assets such as images, form placement and design images and short-form videos for paid media adverts across Google, Bing, social media platforms such as LinkedIn and other organic social media content posts Collaborate with the design and marketing teams to ensure cohesive and visually appealing digital experiences across campaigns. Optimize digital assets for various devices and platforms to ensure responsiveness and accessibility. Directly utilize Marketing Cloud Account Engagement (Pardot) support the build of digitally optimized email and landing pages templates. Leverage analysis of customer journeys and campaign metrics to gather insights for the continuous improvement of digital experiences for engagement and conversion. Encourage and guide marketers around A/B testing design templates and assets to determine and share best practices designs across the business. Stay up-to-date with industry trends and best practices in UX design and digital marketing. Qualifications: Proven experience as a UX/Digital Developer or similar role, with a strong portfolio showcasing your work. Proficiency in HTML, CSS, JavaScript, and other relevant web technologies. Experience with Marketing Cloud Account Engagement (Pardot) is essential. Solid understanding of UX principles and best practices. Strong design skills and attention to detail. Excellent problem-solving and communication skills. Ability to work collaboratively in a fast-paced environment with multiple teams, based in multiple geographies. Preferred Skills: Knowledge of graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, etc.). Familiarity with content management system (CMS) Optimizely Experience with A/B testing and data-driven decision-making. Familiarity with interactive content platform such as Ceros, Shorthand etc.

Who is ERM? ERM is a leading global sustainability consulting firm, committed for nearly 50 years to helping organizations navigate complex environmental, social, and governance (ESG) challenges. We bring together a diverse and inclusive community of experts across regions and disciplines, providing a truly multicultural environment that fosters collaboration, professional growth, and meaningful global exposure. As a people-first organization, ERM values well-being, career development, and the power of collective expertise to drive sustainable impact for our clients—and the planet. Introducing our new Global Delivery Centre (GDC) Our Global Delivery Centre (GDC) in India is a unified platform designed to deliver high-value services and solutions to ERM’s global clientele. By centralizing key business and consulting functions, we streamline operations, optimize service delivery, and enable our teams to focus on what matters most—advising clients on sustainability challenges with agility and innovation. Through the GDC, you will collaborate with international teams, leverage emerging technologies, and further enhance ERM’s commitment to excellence—amplifying our shared mission to make a lasting, positive impact. Job Objective We are seeking an experienced and strategic Manager – Digital Marketing to guide a team of digital marketing specialists focused on marketing operations, analytics and multi-channel campaign management. This role will be responsible for optimizing team performance, driving operational stability, ensuring best-in-class execution of marketing campaigns, and collaborating daily with the Digital Marketing Director to support ongoing tech and process initiatives. This is a hands-on management role focused on delivery excellence, team development, and cross-functional project coordination. Key Responsibilities Team & Performance Management Guide and manage a team of 5-10 digital marketing professionals. Support the team to achieve individual and team KPIs; conduct regular reviews and feedback sessions. Foster a collaborative, high-performing team culture. Identify skill gaps and implement training/upskilling initiatives. Operational Excellence & Standardization Establish and maintain standardized processes, workflows, and documentation (SOPs). Monitor campaign delivery timelines, quality standards, and performance metrics. Drive best in class execution across all digital marketing outputs including campaign assets, reports, automations, and performance dashboards. Project Management & Collaboration Act as a daily execution partner to the Digital Marketing Director. Coordinate cross-functional projects with internal stakeholders (Content, Sales Activation, Industry Marketing, Analytics). Maintain delivery timelines for tech/process improvements in CRM, email marketing, and automation systems. Oversee planning and execution of major marketing campaigns across channels. Marketing Systems & Data Enablement Ensure consistent usage and optimization of platforms like Salesforce, Pardot (Marketing Cloud Account Engagement), Google Ads, Looker Studio, GA4, and Power BI. Proven experience in optimizing and leveraging first party data to deliver commercial results. Review and improve lead funnel management practices in alignment with commercial goals. Partner with digital marketers and improve campaign efficiency and performance metrics. Qualifications & Experience 8+ years of experience in B2B digital marketing, with at least 3 years in a managerial/team lead role. Proven experience managing multi-functional marketing teams (e.g., paid media, email marketing, analytics, operations). Strong working knowledge of digital marketing tools: Pardot/MCAE, Salesforce, GA4, Google Ads, Looker Studio/Power BI. Demonstrated ability to lead cross-functional initiatives and manage competing priorities. Excellent organizational, communication, and stakeholder management skills. Hands-on project management experience with tools like Trello, or similar platforms. Preferred Skills Exposure to B2B or consulting firm marketing environment. Ability to synthesize performance data and make strategy or process recommendations. Familiarity with CMS platforms, A/B testing methodologies, and digital UX best practices.

Who is ERM? ERM is a leading global sustainability consulting firm, committed for nearly 50 years to helping organizations navigate complex environmental, social, and governance (ESG) challenges. We bring together a diverse and inclusive community of experts across regions and disciplines, providing a truly multicultural environment that fosters collaboration, professional growth, and meaningful global exposure. As a people-first organization, ERM values well-being, career development, and the power of collective expertise to drive sustainable impact for our clients—and the planet. Introducing our new Global Delivery Centre (GDC) Our Global Delivery Centre (GDC) in India is a unified platform designed to deliver high-value services and solutions to ERM’s global clientele. By centralizing key business and consulting functions, we streamline operations, optimize service delivery, and enable our teams to focus on what matters most—advising clients on sustainability challenges with agility and innovation. Through the GDC, you will collaborate with international teams, leverage emerging technologies, and further enhance ERM’s commitment to excellence—amplifying our shared mission to make a lasting, positive impact. Job Title: UX/Digital Developer Job Description: We are seeking a talented and versatile UX/Digital Developer to join our dynamic digital marketing team. In this role, you will be responsible for building engaging digital assets across email campaigns, landing pages, paid media adverts, website and social media platforms that improve the impact of our marketing efforts. Your expertise in Marketing Cloud Account Engagement (formerly Pardot) will be crucial in creating seamless and effective marketing campaigns that increase brand affinity, encourage engagement with our digital estate and increase conversion rates for the purposes of lead generation. Key Responsibilities: Develop and implement user-centric digital assets which leverage key design principles to drive engagement and activity, including: email templates and individual email digital assets such as hero banners, gifs, animated features etc. landing page templates and individual page assets such as images, form placement and design images and short-form videos for paid media adverts across Google, Bing, social media platforms such as LinkedIn and other organic social media content posts Collaborate with the design and marketing teams to ensure cohesive and visually appealing digital experiences across campaigns. Optimize digital assets for various devices and platforms to ensure responsiveness and accessibility. Directly utilize Marketing Cloud Account Engagement (Pardot) support the build of digitally optimized email and landing pages templates. Leverage analysis of customer journeys and campaign metrics to gather insights for the continuous improvement of digital experiences for engagement and conversion. Encourage and guide marketers around A/B testing design templates and assets to determine and share best practices designs across the business. Stay up-to-date with industry trends and best practices in UX design and digital marketing. Qualifications: Proven experience as a UX/Digital Developer or similar role, with a strong portfolio showcasing your work. Proficiency in HTML, CSS, JavaScript, and other relevant web technologies. Experience with Marketing Cloud Account Engagement (Pardot) is essential. Solid understanding of UX principles and best practices. Strong design skills and attention to detail. Excellent problem-solving and communication skills. Ability to work collaboratively in a fast-paced environment with multiple teams, based in multiple geographies. Preferred Skills: Knowledge of graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, etc.). Familiarity with content management system (CMS) Optimizely Experience with A/B testing and data-driven decision-making. Familiarity with interactive content platform such as Ceros, Shorthand etc.

En ABB, ayudamos a las industrias a ser más eficientes y limpias. Aquí, el progreso es una expectativa - para usted, su equipo y el mundo. Como líder del mercado mundial, le daremos lo que necesita para lograrlo. No siempre será fácil, crecer requiere agallas. Pero en ABB, nunca correrás solo. Run what runs the world. Este Puesto Reporta a Marketing Manager - Digital As the Demand Generation & Data Insights Manager for ABB’s Process Automation business area, you will be responsible for advancing data-driven digital marketing and demand generation strategies in close collaboration with divisional stakeholders. Your role will focus on ensuring effective execution of omni-channel marketing initiatives and leveraging data insights to enhance campaign performance and return on marketing investment (ROMI). This role reports to Head of Digital Marketing & Marketing Technology, ABB Process Automation. Key Responsibilities Strategic Leadership: Develop and evolve the demand generation strategy by staying abreast of digital marketing trends and emerging technologies. ensure alignment with business goals and customer needs. Omni-Channel Campaign Management: design, launch, and manage a wide range of integrated campaigns - across web, email marketing, digital advertising, account-based marketing (ABM), digital events, and more - that increase customer engagement, lead generation, and conversion. Data Analysis & Insight Generation: develop and manage a centralized marketing performance dashboard. Consolidate and analyze data from multiple digital touchpoints to provide actionable insights, optimize campaign performance, and enhance channel effectiveness. Personalization & Digital Experience Optimization: create and implement strategies for personalized digital experiences across multiple touchpoints, based on behavioral data and customer engagement patterns. Collaborate with divisions to tailor content and experiences to customer preferences. Performance Measurement & Optimization: monitor social media and digital channel metrics, including engagement rates, impressions, click-through rates, and conversions. Provide strategic recommendations to improve ROMI and identify the most effective platforms and tactics. AI Integration in Marketing Processes: Integrate artificial intelligence tools into demand generation workflows to enhance website personalization, automate content generation, and improve social media publishing and engagement. Technology & Channel Stack Management: Regularly assess the digital marketing technology stack to identify and address gaps. Provide guidance to ensure alignment with ABB’s broader digital transformation and channel strategies. Qualifications For The Role Bachelor’s or higher degree in Communications, Marketing, or a related field (or equivalent experience). Minimum of 8 years of experience in demand generation, within a B2B environment. Extensive experience with CRM systems such as Salesforce (SFDC) and marketing automation platforms such as Pardot (or equivalent). Demonstrated experience in designing and executing end-to-end lead development journeys. Comprehensive understanding of lead management cycles, with direct experience in performance tracking, campaign reporting, and dashboarding - particularly with a focus on ROI and key performance indicators (KPIs). In-depth knowledge of data privacy regulations, including GDPR, and best practices in data management. Experience with account-based marketing (ABM) strategies and predictive analytics platforms such as 6Sense (or comparable tools). Highly creative, innovative, and resourceful, with a proficient results-driven mindset and the ability to thrive in an evolving, challenging environment. Effective communication, presentation, and interpersonal skills, with the ability to engage effectively across cross-functional teams and stakeholders Valoramos a las personas de diferentes orígenes. ¿Podría ser ésta su historia? Presente su candidatura hoy mismo o visite www.abb.com para saber más sobre nosotros y conocer el impacto de nuestras soluciones en todo el mundo. 96507664

We are seeking a highly skilled Salesforce Marketing Cloud and Pardot Architect to lead the migration from Pardot (Marketing Cloud Account Engagement) to Salesforce Marketing Cloud (SFMC). The ideal candidate will have deep expertise in Marketing Cloud, Pardot, data architecture, integration strategies, and automation. This role requires a strategic thinker who can design scalable solutions while ensuring seamless data migration, process optimization, and business continuity. Key Responsibilities: Lead the end-to-end migration from Pardot to Salesforce Marketing Cloud, including data migration, campaign transition, and automation redesign. Assess current Pardot configurations and identify gaps, dependencies, and improvements for the new SFMC architecture. Define data models and mapping strategies for customer journeys, segmentation, and engagement tracking. Develop and optimize email, SMS, and push notification campaigns using SFMC Journey Builder, Automation Studio, and Contact Builder. Ensure seamless integration between Salesforce CRM and SFMC, leveraging APIs, Marketing Cloud Connect, and Data Cloud where applicable. Design scalable automation workflows to enhance marketing efficiency and improve customer experience. Implement robust data governance, compliance, and security best practices in accordance with GDPR, CCPA, and other relevant regulations. Work closely with stakeholders (marketing, sales, IT) to ensure business requirements are met and adoption is smooth. Train internal teams and provide documentation on SFMC best practices, campaign execution, and reporting. Monitor and optimize marketing performance using Datorama, Analytics Builder, and custom dashboards. Required Skills & Qualifications: 3+ years of experience in Marketing Automation, CRM, and Salesforce ecosystem. Proven expertise in Salesforce Marketing Cloud (SFMC) and Pardot (Marketing Cloud Account Engagement). Strong experience in migration projects, particularly moving from Pardot to SFMC. Hands-on proficiency in SFMC modules: Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, and Advertising Studio. Expertise in API integrations, SQL, SSJS, and AMP script for dynamic content and automation. Experience with Marketing Cloud Connect, Data Cloud, and Salesforce CRM integration. Solid knowledge of customer segmentation, personalization, and lead nurturing strategies Strong analytical skills with experience in campaign performance tracking and optimization. Salesforce certifications such as Marketing Cloud Consultant, Pardot Specialist, or Data Cloud Certification are a plus. Preferred Qualifications: Experience in multi-cloud solutions, integrating SFMC with Service Cloud, Commerce Cloud, or Data Cloud. Familiarity with third-party integrations, CDPs, or advanced data modelling. Prior experience in B2B and B2C marketing strategies using Salesforce platforms.

SaaS Marketer 📍 Location: Remote | Base: Gurugram 🕒 Type: Full-time | Experience: 8+ years Fastract your application: https://cyberforcehq.com/jobs/SaaS-Marketer-685bd58262331b4a7f9f652d (APPLY DIRECTLY THROUGH THIS LINK) We’re hiring a seasoned SaaS Marketer with 8+ years of hands-on and strategic experience in scaling SaaS and cybersecurity ventures. This role requires a rare combination: a high-energy, data-obsessed leader who can define big-picture growth strategy—and also roll up their sleeves to execute it. You’ll lead global growth initiatives across markets, rapidly acquire customers, expand reach, and drive revenue. You’ll build and manage a marketing engine that delivers scalable results, combining the speed of a startup with the precision of a performance-led GTM team. Key Responsibilities (KRAs) Define and execute a unified global growth strategy spanning digital marketing, content, ABM, partnerships, and event channels. Own and drive marketing-sourced pipeline and revenue targets globally, with full accountability for CAC and conversion metrics. Build, lead, and mentor a high-performing marketing team across Content, Product Marketing, Digital, and Growth Ops. Deliver world-class demand generation and conversion-focused campaigns using data, experimentation, and automation. Deeply collaborate with Sales, Product, and Customer Success to align messaging, feedback loops, and GTM outcomes. Use analytics to continuously optimise performance, shorten sales cycles, and reinforce product-market fit across regions. Drive brand positioning and category leadership for our portfolio companies, particularly HumanFirewall.io. Generate high-intent leads across international markets, using intent-based campaigns and targeted outreach. Collaborate with Product to influence roadmaps based on regional insights and customer feedback. Evaluate, onboard, and manage external agencies or tech partners to scale execution. What You Bring Skills Proven success leading Marketing team for SaaS or cybersecurity products, ideally from startup to scale (50 to 300+ team size). Deep expertise in Saas marketing, performance channels, conversion optimisation, and funnel analytics. Highly proficient in marketing automation tools, analytics platforms, A/B testing frameworks, and funnel metrics (CAC, LTV, SQL, etc.). Strategic thinking, balanced with tactical execution, can zoom out to set vision and zoom in to get things shipped. Strong leadership, team-building, and cross-functional collaboration skills. Exceptional storytelling and brand positioning capability, especially in competitive B2B markets. Experience in cybersecurity is highly preferred. Bachelor’s degree in Marketing, Business, Technology, or a related field. Skills Growth Strategy & GTM Planning, Demand Generation, Account-Based Marketing (ABM), Performance Marketing: PPC, SEM, Social Ads, SEO & Content Strategy, Funnel Analytics & KPI Management (CAC, LTV, MQLs, SQLs), A/B Testing & Experimentation, Conversion Rate Optimization (CRO), Marketing Automation (HubSpot, Marketo, Pardot), CRM Proficiency (Salesforce, Zoho CRM, MS Dynamics), Revenue Pipeline Ownership, Global/International GTM Execution, Cross‑functional Leadership & Collaboration, Data-Driven Decision Making & Marketing Analytics, Team Building & Mentoring, Brand Positioning & Category Leadership, Partnerships & Channel Marketing, Retention & Customer Lifecycle Marketing, Product Feedback & Roadmap Influence, Cybersecurity Domain Expertise, Saas Marketing

We are seeking a strategic and hands-on Marketing Manager with a proven track record in SaaS marketing, especially in customer marketing initiatives such as customer engagement, advocacy, retention, and lifecycle marketing. This individual will play a key leadership role in driving our marketing strategy while managing and mentoring a team of talented marketers. You will report to the Head of Marketing and work cross-functionally with Sales, Customer Success, and Product. What You’ll Be Doing Strategic Leadership Own and evolve the overall marketing strategy in alignment with company goals. Develop and execute customer marketing programs to enhance customer engagement, retention, and advocacy (including NPS, referrals, testimonials, reviews, and case studies). Design and oversee lifecycle campaigns that support upsell, cross-sell, and product adoption goals. Team Management Lead, coach, and mentor a team of marketing professionals (demand gen, content, design, etc.). Foster a performance-driven, collaborative, and innovative team culture. Ensure timely delivery of campaigns, content, and performance reports. Promote the use of design tools like Canva templates to maintain brand consistency and accelerate content production. Campaign Planning & Execution Drive multi-channel marketing campaigns (email, content, social media, paid, webinars, etc.) targeting both prospects and customers. Optimize lead nurturing workfl ows to move prospects through the funnel effi ciently. Own marketing automation workfl ows and CRM integration to support customer communication and engagement. Collaboration & Cross-functional Alignment Work closely with Customer Success and Product teams to understand customer needs, feedback, and product updates. Partner with Sales to align messaging and ensure marketing supports pipeline and revenue targets. Lead initiatives to collect and showcase customer stories, testimonials, and success metrics. Align campaign objectives with company OKRs and track performance accordingly. Analytics & Optimization Defi ne and track KPIs across all campaigns and channels, including customer engagement metrics. Analyze performance data and translate insights into actionable strategies. Manage marketing budgets and ensure ROI from campaigns and tools. Qualifications 11–15 years of marketing experience, preferably in B2B SaaS. Minimum 5–6 years of people management experience, with a demonstrated ability to build and lead high-performing teams. Strong experience in customer marketing and lifecycle marketing. Deep understanding of modern marketing tools (e.g., HubSpot, Salesforce, Marketo, Pardot, etc.). Strong project management skills with the ability to handle multiple priorities in a fast-paced environment. Excellent communication skills — both written and verbal. Analytical mindset with a data-driven approach to decision-making. SaaS experience at the SMB, Mid Market, and Enterprise level strongly preferred. Skills: saas marketing,b2b saas,marketing strategy,retention,team management,advocacy,customer marketing,marketing automation,campaigns,lifecycle marketing,customer retention,customer engagement,saas,crm integration,leadership,communication,marketing,data analysis,multi-channel marketing,multi-media marketing campaigns,project management,crm

Job Title: Senior Content & Communications Strategist Location: Gurugram, India Experience: 4-6 years Role Overview: As the Senior– Content Marketing & PR, you will lead content strategy and creation while also contributing to Embee’s public relations initiatives. This dual-role position requires a strong content background along with the ability to support media relations, thought leadership outreach, and corporate communications. You’ll work closely with internal teams, media partners, and industry influencers to elevate Embee’s brand presence and thought leadership in the B2B tech space. Key Responsibilities: Key Responsibilities: 1.Content Strategy & Planning Develop and manage a content calendar aligned with business priorities, campaigns, and product launches. Collaborate with internal stakeholders to ensure consistent and effective messaging across all touchpoints. 2.SEO Content Creation Produce high-quality, SEO-optimized content (blogs, web pages, pillar pages) targeting relevant keywords and customer personas. Leverage tools like SEMrush, Ahrefs, and Google Search Console to improve content visibility. 3.Thought Leadership & Corporate Content Create whitepapers, case studies, newsletters, and executive ghostwritten articles that position Embee as a market leader. Draft bylined articles and op-eds for industry publications in collaboration with leadership. 4.Public Relations & Media Outreach Collaborate with PR agencies or internal stakeholders to draft press releases, media pitches, and backgrounders. Assist in identifying media opportunities, coordinating interviews, and placing thought leadership content in relevant outlets. Track media coverage and contribute to monthly PR performance reporting. 5.Social Media Content Craft platform-specific content (LinkedIn, Twitter, etc.) that supports campaigns, product launches, and PR initiatives. Support social amplification of media coverage, interviews, and announcements. 6.Brand Messaging & Tone Maintain consistency in tone and messaging across all content formats. Help evolve messaging frameworks based on product/market changes. 7.Performance Monitoring Analyze content and PR metrics such as engagement, traffic, backlinks, media placements, and brand mentions. Recommend improvements based on performance insights. 8.Cross-functional Collaboration Partner with design, digital, product marketing, and sales teams to produce multimedia content and integrated campaigns. Requirements: 4-6 years of experience in B2B content marketing, ideally within the SaaS or technology sector. Proven exposure to PR functions such as press release writing, media coordination, or corporate communications. Strong writing portfolio including blogs, whitepapers, media articles, and executive communication. Solid understanding of SEO, digital content trends, and B2B customer journeys. Excellent command over language, grammar, storytelling, and brand positioning. Familiarity with CMS and marketing tools (WordPress, HubSpot, Pardot, SEMrush, etc.). Bachelor’s/master’s degree in communications, Marketing, Journalism, or a related field.

We at Netscribes are seeking a strategic, hands-on Head of Marketing to lead and scale our marketing function, driving end-to-end marketing strategy, operations, and execution. You will be responsible for leading the end-to-end marketing function, including lead generation, campaign performance, account growth, and marketing technology enablement, playing a critical role in driving our overall growth. Responsibilities Define and drive global marketing operations strategies, aligning with company vision and business goals. Lead integrated service definition, go-to-market planning, and new business opportunity creation. Take full ownership of P& L for the marketing function, ensuring profitability and sustained growth. Partner with leadership to shape presales strategies, service integration models, and cross-sell/upsell initiatives. Implement and manage marketing tools, platforms, and automation systems in coordination with revenue and sales ops teams. Champion best practices in data governance, campaign tracking, CRM, and reporting. Drive marketing automation strategies using tools like Hubspot, Marketo, Pardo, and CRMs such as Salesforce (preferably SFMC). Track, analyze, and optimize the effectiveness of lead generation, lead nurturing, and funnel development programs. Develop marketing database strategies focusing on customer segmentation, data hygiene, and enrichment using platforms like ZoomInfo, Ringlead, etc. Provide regular reporting on campaign ROI, customer acquisition, retention, and overall program effectiveness. Lead and mentor a cross-functional marketing team, ensuring delivery excellence across all functions. Collaborate across geographies and cultures, ensuring strong alignment with sales, product, and business leadership. Requirements 15+ years of experience in B2B marketing, with a strong background in delivering large-scale digital or integrated marketing solutions to global & India-based clients. Proven experience in CRM strategy, marketing automation, and revenue-focused marketing initiatives. Demonstrated success in account growth, presales support, and service scaling in a senior leadership capacity. Deep familiarity with tools and technologies such as Hubspot, Marketo, Pardot, SFMC, ZoomInfo, Ringlead, etc. Strong analytical mindset with a hands-on approach to solving strategic and operational marketing challenges. Experience working with SaaS-based or tech-led services/solutions is highly preferred. Highly collaborative, culturally sensitive, and adept at working across functions and geographies. Excellent communication, stakeholder management, and storytelling skills. This job was posted by Tuzar Baria from Netscribes.

❖ Roles & Responsibilities: We are seeking a highly skilled Senior Salesforce Technical Architect with 9+ years of experience to lead the design, development, and delivery of enterprise-grade Salesforce implementations and integrations. This role requires an experienced professional who can partner with project managers, developers, and client stakeholders to architect scalable and sustainable technical solutions. The ideal candidate will be a trusted advisor to clients, capable of translating business needs into actionable technical strategies, and driving innovation while ensuring adherence to best practices. This is a leadership role that requires strategic thinking, technical expertise, and the ability to influence stakeholders. The Technical Architect will be responsible for overseeing technical teams, guiding design decisions, and ensuring that solutions align with both immediate requirements and long-term business goals. ❖ Core Responsibilities: * Serve as the technical expert and advisor for Salesforce implementations, providing strategic guidance to clients and internal teams. * Design and deliver scalable and secure Salesforce architectures for complex, enterprise-level requirements. * Lead technical discussions with clients to understand their business challenges and translate them into comprehensive technical solutions. * Recommend the best technical solutions for given requirements, clearly articulating trade-offs and considerations for scalability, performance, and maintainability. * Develop robust integration frameworks to connect Salesforce with other enterprise systems, ensuring seamless data flow and operational efficiency. * Create governance models, enforce development operations best practices, and ensure compliance with security standards. * Build proofs-of-concept (POCs) and prototypes to validate technical feasibility and provide guidance to development teams. * Monitor and mitigate technical risks, ensuring the delivery of high-quality solutions within defined timelines. ❖ Key Skills and Expertise: * Strong strategic thinking and problem-solving skills with the ability to see the “big picture”. * Expert-level knowledge of Salesforce architecture and development, including Sales Cloud, Service Cloud, Marketing Cloud, and other Salesforce platforms. * Proficiency in integrating Salesforce with third-party technologies such as ERP systems (e.g., SAP), marketing platforms (e.g., Pardot), and analytics tools (e.g., Einstein Analytics). * Advanced knowledge of data architecture, APIs, middleware, and integration patterns. * Hands-on experience with Salesforce development tools, such as Apex, Visualforce, Lightning Web Components, and the Salesforce CLI. * Strong leadership and collaboration skills, with experience managing diverse teams across geographies and cultures. * Excellent listening, communication, and presentation skills, with the ability to engage both technical and non-technical stakeholders. * Proficiency in DevOps practices, including CI/CD pipelines, version control, and automated testing frameworks. * Familiarity with Agile/Scrum methodologies and tools. ❖ What You’ll Do: * Collaborate with clients to understand their business requirements and technical needs through discovery sessions and workshops. * Develop and manage comprehensive technical roadmaps to optimize revenue generation processes, ensuring alignment with business objectives. * Architect and oversee the development of processes, automations, and dashboards in Salesforce and connected systems, ensuring scalability and flexibility. * Guide project planning, documentation, testing, and deployment activities, ensuring seamless delivery of solutions. * Conduct code reviews and provide mentorship to development teams, fostering a culture of continuous learning and improvement. * Proactively identify opportunities for innovation and optimization, driving value for clients through enhanced Salesforce capabilities. * Ensure alignment with industry standards, Salesforce best practices, and emerging trends in CRM technology. Job Type: Full-time Pay: Up to ₹1,400,000.00 per year Ability to commute/relocate: Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred) Experience: Salesforce Technical Architect: 9 years (Preferred) Location: Bengaluru, Karnataka (Preferred) Work Location: In person Application Deadline: 03/07/2025

Salesforce Solution Architect - Udaipur We're looking for a highly skilled and experienced Salesforce Solution Architect to join our team in Udaipur. In this role, you'll be instrumental in designing and implementing cutting-edge Salesforce solutions, leading technical teams, and collaborating closely with clients to achieve their business objectives. If you have a strong background in Salesforce architecture, a proven track record of successful implementations across diverse industries, and a passion for leading and mentoring technical talent, we encourage you to apply! Key Responsibilities As a Salesforce Solution Architect, you will : Architect and Design : Design and implement robust, scalable Salesforce solutions across various clouds, including Sales Cloud, Service Cloud, Community Cloud, Velocity, B2B Commerce Cloud, Pardot, and Marketing Cloud. Technical Leadership : Provide strong technical leadership to development teams, guiding them in the creation and integration of Salesforce applications while ensuring adherence to best practices and high-quality standards. Integration Expertise : Manage and execute REST and SOAP integrations with critical third-party systems such as Zuora, PayPal, Service Now, and other external platforms. Custom Development : Develop custom Salesforce solutions using Apex programming, Visualforce Pages, Aura, and Lightning Web Components (LWC). Project Management : Oversee the entire project lifecycle, from initial conception through to successful completion, ensuring projects are delivered on time and align perfectly with business goals. Client Collaboration : Work in close partnership with clients to thoroughly understand their unique needs and deliver tailored Salesforce solutions that drive their success. Training and Mentorship : Actively provide guidance and mentorship to junior developers and other team members, fostering their growth and : Experience : 6-9 years of progressive experience in the information technology and services sector, with a significant focus on Salesforce. Proven Track Record : Demonstrated success in leading and executing Salesforce implementations across a variety of industries, including auto, media, education, telecom, banking, and marketing. Salesforce Certifications Salesforce Certified Associate Salesforce Certified Administrator Salesforce Certified Platform Developer I Salesforce Certified Platform App Builder Salesforce Certified Sales Cloud Consultant Salesforce Certified Service Cloud Consultant Salesforce Certified Marketing Cloud Consultant Salesforce Certified Application Architect Salesforce Certified Integration Architect Salesforce Certified Data Architect Salesforce Certified Sharing and Visibility Architect Technical Skills : Exceptional expertise in various Salesforce platforms, coupled with strong proficiency in Apex programming, Visualforce Pages, HTML, Aura, LWC, and both REST and SOAP Integration methods. (ref:hirist.tech)

❖ Roles & Responsibilities: We are seeking a highly skilled Senior Salesforce Technical Architect with 9+ years of experience to lead the design, development, and delivery of enterprise-grade Salesforce implementations and integrations. This role requires an experienced professional who can partner with project managers, developers, and client stakeholders to architect scalable and sustainable technical solutions. The ideal candidate will be a trusted advisor to clients, capable of translating business needs into actionable technical strategies, and driving innovation while ensuring adherence to best practices. This is a leadership role that requires strategic thinking, technical expertise, and the ability to influence stakeholders. The Technical Architect will be responsible for overseeing technical teams, guiding design decisions, and ensuring that solutions align with both immediate requirements and long-term business goals. ❖ Core Responsibilities: * Serve as the technical expert and advisor for Salesforce implementations, providing strategic guidance to clients and internal teams. * Design and deliver scalable and secure Salesforce architectures for complex, enterprise-level requirements. * Lead technical discussions with clients to understand their business challenges and translate them into comprehensive technical solutions. * Recommend the best technical solutions for given requirements, clearly articulating trade-offs and considerations for scalability, performance, and maintainability. * Develop robust integration frameworks to connect Salesforce with other enterprise systems, ensuring seamless data flow and operational efficiency. * Create governance models, enforce development operations best practices, and ensure compliance with security standards. * Build proofs-of-concept (POCs) and prototypes to validate technical feasibility and provide guidance to development teams. * Monitor and mitigate technical risks, ensuring the delivery of high-quality solutions within defined timelines. ❖ Key Skills and Expertise: * Strong strategic thinking and problem-solving skills with the ability to see the “big picture”. * Expert-level knowledge of Salesforce architecture and development, including Sales Cloud, Service Cloud, Marketing Cloud, and other Salesforce platforms. * Proficiency in integrating Salesforce with third-party technologies such as ERP systems (e.g., SAP), marketing platforms (e.g., Pardot), and analytics tools (e.g., Einstein Analytics). * Advanced knowledge of data architecture, APIs, middleware, and integration patterns. * Hands-on experience with Salesforce development tools, such as Apex, Visualforce, Lightning Web Components, and the Salesforce CLI. * Strong leadership and collaboration skills, with experience managing diverse teams across geographies and cultures. * Excellent listening, communication, and presentation skills, with the ability to engage both technical and non-technical stakeholders. * Proficiency in DevOps practices, including CI/CD pipelines, version control, and automated testing frameworks. * Familiarity with Agile/Scrum methodologies and tools. ❖ What You’ll Do: * Collaborate with clients to understand their business requirements and technical needs through discovery sessions and workshops. * Develop and manage comprehensive technical roadmaps to optimize revenue generation processes, ensuring alignment with business objectives. * Architect and oversee the development of processes, automations, and dashboards in Salesforce and connected systems, ensuring scalability and flexibility. * Guide project planning, documentation, testing, and deployment activities, ensuring seamless delivery of solutions. * Conduct code reviews and provide mentorship to development teams, fostering a culture of continuous learning and improvement. * Proactively identify opportunities for innovation and optimization, driving value for clients through enhanced Salesforce capabilities. * Ensure alignment with industry standards, Salesforce best practices, and emerging trends in CRM technology. Job Type: Full-time Pay: Up to ₹1,400,000.00 per year Ability to commute/relocate: Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred) Experience: Salesforce Technical Architect: 9 years (Preferred) Location: Bengaluru, Karnataka (Preferred) Work Location: In person Application Deadline: 03/07/2025

System Administration & Database Management User/profile/role management Security and data back-ups Duplicate management and database cleaning Management of Salesforce and Pardot integration Management of other 3 rd party integrations User Support & Training Troubleshoot day-to-day technical queries from users and help them create ad-hoc reports and dashboards Develop and maintain training materials and provide training to end-users Manage onboarding of new users Improvement Act as the go-to expert on all things Salesforce, developing strategy and setting priorities for development roadmap along with platform head Continually gather requirements from users and implement improvements to ensure requirements are met Stay up-to-date with the latest releases from Salesforce in order to identify and implement the most relevant new functionalities Identify and implement opportunities for increased productivity through workflows and 3rd party integrations Collaborate with Sales Management to help define and improve sales team processes that operate within Salesforce Maintain and improve reporting infrastructure Note: The above description is illustrative of tasks and responsibilities. It is not meant to be all inclusive of every task or responsibility. Skills & Requirements Required: 2+ years hands-on experience as a Salesforce administrator Hands on experience on HTML 5, Angular, Web API will be added advantage Professional-level English Experience working with and implementing 3rd party integrations Breadth of knowledge of Salesforce functionalities (rather than deep expertise in one area) Willingness to take ownership of Salesforce and proactively collaborate with users and management Desired: Salesforce Advanced Administrator Certification Pardot administration experience Experience working within a consulting research organization A background in software development (particularly database development) Location - Gurugram,Bengaluru,Noida,Hyderabad

RESPONSIBILITIES Develop, execute, and optimize demand generation strategies for both customer acquisition and customer expansion, that align with our business goals and target audience, driving qualified pipeline and revenue growth. Work in strong partnership with sales teams to build and maintain alignment between marketing and sales efforts throughout the entire buyer's journey. Collaborate closely with product and product marketing teams to deeply understand our offerings, target audience, and competitive landscape. Leverage this knowledge to develop demand generation strategies that effectively position our products and address customer pain points and positive business outcomes. Design and implement successful campaigns across diverse platforms, including digital, webinars, content marketing, and account-based marketing (ABM). Ensure cohesive and integrated marketing initiatives that contribute to the sales pipeline and overall revenue objectives. Apply your in-depth understanding of ABM strategies to create personalized, high-impact campaigns that resonate with key target accounts and decision-makers. Harness your knowledge of both digital and field marketing to create a balanced approach that reaches prospects through multiple touchpoints, both online and offline. Stay up-to-date with industry trends and emerging technologies to continually evolve and optimize our demand generation strategies. SKILLS Strong understanding of both digital and field marketing strategies, with a history of creating integrated campaigns that leverage both approaches. Creative thinker with the ability to identify new opportunities and strategies for demand generation. Strategic/creative thinker, detail-oriented, and highly organized. Exceptional communication skills, both written and verbal. Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail. Ability to thrive in a fast-paced environment with multiple assignments, stringent deadlines, and changing priorities. EXPERIENCE REQUIRED Bachelor's degree in Marketing, Business, or a related field 4-8 years of overall marketing experience, with a focus on demand generation and B2B tech environments. Experience with demand generation in a B2B tech environment. Proven track record of successfully partnering with sales teams to drive revenue and deliver measurable results. Experience in full-funnel/revenue marketing, showcasing your ability to drive prospects through the buyer's journey. Experience with Salesforce Sales Cloud (CRM) and Marketing Automation Platforms (Hubspot, Marketo, etc.) Experience thriving in a fast-paced matrixed global environment.

We are seeking an experienced leader to lead Cognizant’s Global Campaign Management Operations function. This includes design and delivery of multi-channel campaigns in support of Cognizant marketing across the globe – leveraging marketing technology tools and processes. You will be responsible for managing the people, processes, and tools delivering marketing campaigns and events. You will collaborate with senior leaders across the organization to align understanding of campaign processes with marketing objectives. This is an internal role and does not consult for Cognizant clients. Primary Responsibilities Global Campaign Management Operations Lead (India) Manage a team of Campaign Operations subject matter experts (‘SME’s’) responsible for design, delivery and optimization of data-driven campaigns on behalf of Cognizant’s field marketing teams and corporate marketing functions. Manage campaign processes including the intake, distribution, and execution of campaign requests across channels and business unit regions. Manage and monitor lead management from field marketing through sales hand-offs, including lead performance reporting. Implement effective contact nurture capabilities to enhance campaign performance. Monitor resource utilization and maintain detailed campaign performance reporting and present regularly to marketing stakeholders and leadership. Work closely with internal marketing clients on campaign strategies that best utilize the technologies available to them. Monitor key performance indicators, such as engagement rates, conversion rates, pipeline velocity, and ROI, and provide insights and recommendations for continuous improvement to core marketing and sales teams globally. Maintain an expert-level understanding of Demand Generation tactics and account-based marketing strategies and provide recommendations for improvement. Campaign Automation Own the use of campaign delivery platforms within Cognizant’s Marketing technology stack, relevant policies and security provisions. Partner with MarTech leadership and IT to develop and manage a best-in-class campaign operations technologies roadmap and strategy including AI development. Drive campaign technology adoption across stakeholders through training, presentations, and tools and resources. Maintain an expert-level understanding of the Marketing Technology landscape including identifying new technologies and trends in the industry. Skills And Qualification Bachelor’s Degree in marketing, business, computer science, or a related field. Master’s degree is preferred. 15+ years of hands-on experience in marketing technology, digital marketing, marketing operations, demand generation, etc. B2B experience is preferred. 10+ years building and leading marketing technology teams and projects. Deep expertise across numerous types of marketing technology platforms, including Marketing Automation, CRM, Analytics, Events, Webinars, CDP, etc. Specific product knowledge across the following platforms is preferred: Pardot, Marketing Cloud, Adobe Analytics, Tableau, Sales Cloud, Einstein Analytics, Cvent, AEM Sites, AEM Assets, and Workfront. Strong knowledge of marketing data and analytics, including data governance, data quality, data integration, data visualization, and data-driven decision making. Strong communication and presentation skills, with the ability to translate complex data and insights into actionable recommendations for senior leadership and stakeholders Ability to instigate a continuous improvement and shared accountability culture - collaborate and influence teams to address operational risk, resolve escalations, and manage internal clients expectations.

Selected Intern's Day-to-day Responsibilities Include Collaborating with the core development team to build frontend or backend modules of an AI-based product. Writing clean, scalable code using technologies like React.js, Python, FastAPI, and integrating APIs. Participating in brainstorming, testing, and daily stand-ups to improve product quality and delivery speed. About Company: Founded with a vision to revolutionize the technology landscape, SoftShala Technologies is a leading software solutions provider specializing in a comprehensive range of Salesforce technologies and advanced IT services. At SoftShala, we pride ourselves on delivering cutting-edge solutions in Automation, Integrations, CPQ, Velocity (Vlocity), OmniStudio, Marketing Cloud, Pardot, and Email Marketing, among others. Our expansive portfolio also includes expertise in UI/UX design, mobile and web application development, and pioneering work in cloud solutions with AWS, as well as advancements in Python, machine learning, and AI. With a strong focus on innovation and quality, SoftShala is dedicated to transforming businesses and driving success through tailored software solutions.

Selected Intern's Day-to-day Responsibilities Include Developing responsive user interfaces using React.js and Tailwind CSS for both desktop and mobile views. Collaborating with the backend and AI teams to integrate live coding editors, video components (WebRTC), and real-time interview features. Building admin dashboards, recruiter panels, and candidate views with attention to UX, performance, and accessibility. Testing cross-device compatibility and optimizing UI components for mobile responsiveness and speed. Contributing to component libraries, frontend architecture, and sprint discussions. About Company: Founded with a vision to revolutionize the technology landscape, SoftShala Technologies is a leading software solutions provider specializing in a comprehensive range of Salesforce technologies and advanced IT services. At SoftShala, we pride ourselves on delivering cutting-edge solutions in automation, integrations, CPQ, Velocity (Vlocity), OmniStudio, marketing cloud, Pardot, and email marketing, among others. Our expansive portfolio also includes expertise in UI/UX design, mobile and web application development, and pioneering work in cloud solutions with AWS, as well as advancements in Python, machine learning, and AI. With a strong focus on innovation and quality, SoftShala is dedicated to transforming businesses and driving success through tailored software solutions.

Selected Intern's Day-to-day Responsibilities Include Developing responsive user interfaces using React.js and Tailwind CSS for both desktop and mobile views. Collaborating with the backend and AI teams to integrate live coding editors, video components (WebRTC), and real-time interview features. Building admin dashboards, recruiter panels, and candidate views with attention to UX, performance, and accessibility. Testing cross-device compatibility and optimizing UI components for mobile responsiveness and speed. Contributing to component libraries, frontend architecture, and sprint discussions. About Company: Founded with a vision to revolutionize the technology landscape, SoftShala Technologies is a leading software solutions provider specializing in a comprehensive range of Salesforce technologies and advanced IT services. At SoftShala, we pride ourselves on delivering cutting-edge solutions in automation, integrations, CPQ, Velocity (Vlocity), OmniStudio, marketing cloud, Pardot, and email marketing, among others. Our expansive portfolio also includes expertise in UI/UX design, mobile and web application development, and pioneering work in cloud solutions with AWS, as well as advancements in Python, machine learning, and AI. With a strong focus on innovation and quality, SoftShala is dedicated to transforming businesses and driving success through tailored software solutions.

Selected Intern's Day-to-day Responsibilities Include Collaborating with the core development team to build frontend or backend modules of an AI-based product. Writing clean, scalable code using technologies like React.js, Python, FastAPI, and integrating APIs. Participating in brainstorming, testing, and daily stand-ups to improve product quality and delivery speed. About Company: Founded with a vision to revolutionize the technology landscape, SoftShala Technologies is a leading software solutions provider specializing in a comprehensive range of Salesforce technologies and advanced IT services. At SoftShala, we pride ourselves on delivering cutting-edge solutions in Automation, Integrations, CPQ, Velocity (Vlocity), OmniStudio, Marketing Cloud, Pardot, and Email Marketing, among others. Our expansive portfolio also includes expertise in UI/UX design, mobile and web application development, and pioneering work in cloud solutions with AWS, as well as advancements in Python, machine learning, and AI. With a strong focus on innovation and quality, SoftShala is dedicated to transforming businesses and driving success through tailored software solutions.