453 Pardot Jobs - Page 6

Digital Solutions Consultant I - HYD015S Company : Worley Primary Location : IND-AP-Hyderabad Job : Digital Solutions Schedule : Full-time Employment Type : Agency Contractor Job Level : Experienced Job Posting : Jul 8, 2025 Unposting Date : Aug 7, 2025 Reporting Manager Title : Senior Manager : We deliver the world’s most complex projects. Work as part of a collaborative and inclusive team. Enjoy a varied & challenging role Building on our past. Ready for the future Worley is a global professional services company of energy, chemicals and resources experts headquartered in Australia. Right now, we’re bridging two worlds as we accelerate to more sustainable energy sources, while helping our customers provide the energy, chemicals and resources that society needs now. We partner with our customers to deliver projects and create value over the life of their portfolio of assets. We solve complex problems by finding integrated data-centric solutions from the first stages of consulting and engineering to installation and commissioning, to the last stages of decommissioning and remediation. Join us and help drive innovation and sustainability in our projects. The Role As a Digital Solutions Consultant I with Worley, you will work closely with our existing team to deliver projects for our clients while continuing to develop your skills and experience etc…. Migration Assistance: Collaborate on the migration of websites to a composable architecture using Sitecore best practices. Backend Development: Develop backend functionality using ASP.NET (C#) to enhance the performance and functionality of Worley's web applications. Integration Development: Develop and maintain integrations between enterprise-level products such as Sitecore, Tableau, Pardot, and more to streamline workflows and optimize data management processes. Content Migration Automation: Automate the migration of content from existing platforms to Sitecore to ensure seamless transitions and efficient content management. Frontend Development: Develop and maintain attractive, reusable, responsive website components using technologies such as Vue.js, HTML5, SCSS, Bootstrap, and JavaScript. Feature Implementation: Assist with the implementation of new features such as content personalization to enhance user engagement and satisfaction. Content Management: Assist with day-to-day content management and optimization activities to ensure the accuracy and relevance of content across Worley's web platforms. Team Collaboration: Participate in daily intrateam interactions, idea sharing, and debugging across various projects to foster collaboration and innovation within the development team About You To be considered for this role it is envisaged you will possess the following attributes: Full-stack web development experience, with a demonstrated track record of successful project delivery. Sitecore Expertise: Proficiency in Sitecore is essential, with hands-on experience in developing and maintaining Sitecore-based web applications. Good to have experience on Sitecore MVC based application. Technical Skills: Strong proficiency in C#, ASP.NET, HTML, XML, CSS, JavaScript, Cloud platform, and other relevant programming languages and technologies. Communication Skills: Ability to effectively communicate technical concepts to non-technical audiences and collaborate with cross-functional teams. Education: Graduation or post-graduation in a relevant field Self-Starter Mentality: Proven ability to work independently, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment. Team Player: Strong team player with excellent interpersonal skills and a collaborative approach to problem-solving. Devotion to Quality: Devoted to delivering high-quality solutions through meticulous problem-solving, sophisticated design, and attention to detail. Moving forward together We want our people to be energized and empowered to drive sustainable impact. So, our focus is on a values-inspired culture that unlocks brilliance through belonging, connection and innovation. We’re building a diverse, inclusive and respectful workplace. Creating a space where everyone feels they belong, can be themselves, and are heard. And we're not just talking about it; we're doing it. We're reskilling our people, leveraging transferable skills, and supporting the transition of our workforce to become experts in today's low carbon energy infrastructure and technology. Whatever your ambition, there’s a path for you here. And there’s no barrier to your potential career success. Join us to broaden your horizons, explore diverse opportunities, and be part of delivering sustainable change. Worley takes personal data protection seriously and respects EU and local data protection laws. You can read our full Recruitment Privacy Notice Here. Please note: If you are being represented by a recruitment agency you will not be considered, to be considered you will need to apply directly to Worley.

About the employer: The employer focuses on shaping the future of payments technology. With experience building highly innovative solutions and products, they combine their deep technology proficiency with unmatched domain expertise in Payments and Fintech, enabling them to deliver unparalleled quality and value in everything they do. For the last 26 years, their team has worked with a diverse global customer base, ranging from startups to Fortune 500 financial leaders, all focused on digital transformation and driving innovation in payments. About the role: This “Demand Generation & Performance Marketing Lead” role is for you if you are driven by developing new leads, communicating with customers, understanding their needs, and ensuring a smooth sales process. You should be able to support the marketing team’s goals, thrive in a quick sales cycle environment, and meet marketing demand generation targets. Role Requirement: Account-based Marketing (ABM) skill : Review and understand Ideal Customer Profile (ICP) for benchmarking targeted personas across channels and executing ABM campaigns. Identify and nurture potential leads from email, social, web, PPC, and other demand-generation campaigns. Liaise with marketing vendors for demand generation execution. Build and manage acquisition campaigns across various channels including email, social, SEM, and display to drive revenue and increase ROI. Perform competitive analysis on ICPs and work on social selling strategies. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Source new sales opportunities through lead follow-up via LinkedIn Sales Navigator, Email & PPC campaigns. Research, list, and evaluate demand generation channels that we can leverage. Interact with internal senior sales & BD professionals on calls/emails and help them sell better. Provide regular pipeline forecasts to the marketing team, management, and sales leadership as required. Understand the strategic direction set by the marketing team and senior management. Maintain data and reports on a daily basis. Analyze key trends of the sales region/territory and improve on follow-up and lead nurturing processes Desirable skill: Experience working with SEO/SEM, Programmatic Advertising, LinkedIn Ad & Sales Navigator, PPC, Google Ad, Salesforce CRM, Zoho Marketing Automation, D&B Hoovers, Bombora, ZoomInfo, and Lusha Skillset and Experience Requirement: Previous work experience in quantitative marketing role managing strategy and execution on email, social, search, content syndication, and other performance-marketing channels. Highly Desirable: Experience in working with customers from the North America and Canada region Track record of achieving monthly/quarterly MQL + SAL numbers Excellent verbal [neutral accent], written communication and presentation skills Proven ability to work independently Strong project management skills. Advanced understanding of Excel, Reporting Tools Qualifications (Desirable but not mandatory –>> experience, skillset and attitude prevail over qualification) Bachelor's degree with a focus in marketing, or business administration 4- 8 years working in demand generation and performance marketing roles Desirable : Experience working with IT/Software product and/or services company (FinTech, Payments Technology company experience desirable) in a B2B environment Marketing and Sales Certifications: ABM, Google Analytics, Google Ad, LinkedIn Ad, Marketing Automation, HubSpot, Salesforce Pardot Specialist, Salesforce Administrator Good attitude, honest with setting the expectations, high integrity, confidence with humility, appetite for constant learning, and a drive to be better by 1% each day About WinnerBrands At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressive startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance/part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/ Registration implies consent to our privacy policies

We are looking for a creative, analytical, and results-driven Social Media Executive to manage and strengthen our digital presence and support brand positioning. The ideal candidate will understand B2B marketing nuances and be skilled at creating content that drives engagement, leads, and brand authority. The candidate will collaborate with cross-functional teams to execute campaigns that resonate with our target audience and align with broader business goals. Role & responsibilities : Introduce and expand presence on additional relevant social media platforms to increase reach. Draft compelling and conversion-driven copy for email campaigns targeting enterprise clients and prospects. Support the implementation of a smart, value-driven content strategy across all social media platforms. Collaborate with analysts, editorial, and design teams to create and distribute platform-friendly content based/engaging posts on research insights, whitepapers, reports, webinars and events. Drive the launch and regular publishing of LinkedIn newsletters for GD & MEED channels. Support GD & MEEDs organic social media efforts, including the rollout of its own LinkedIn newsletter and content planning. Assist in managing and growing WhatsApp channels for GD & MEED to expand audience engagement. Learn to support and eventually manage paid LinkedIn campaigns in collaboration with the performance marketing team. Monitor social media trends, competitor strategies, and analytics to provide performance insights and optimizations. Collaborate with business development and account-based marketing teams to align social campaigns with lead generation goals. Coordinate the creation of sample pages and visual teasers to support product and report promotions. Preferred candidate profile Bachelors degree in Marketing, Communications, Business, Journalism, or related field. Minimum 2 years of hands-on experience in B2B marketing. Strong proficiency in Microsoft Office, esp. Excel & PowerPoint skills. Proven understanding of professional platforms like LinkedIn, X (Twitter) and other social media platforms. Ability to write clear, professional, and engaging content. social media/marketing tools will be an added advantage. Familiarity with Google Analytics, LinkedIn Campaign Manager, and other analytics tools. Experience working with research-driven content like whitepapers, infographics, and industry reports. Creative mindset with attention to detail and time-management skills. Strong communication and organizational skills. Ability to manage multiple channels and content pipelines in a fast-paced environment. Additional Skills Preferred : Familiarity with email marketing platforms (e.g., Pardot, HubSpot, Salesforce) Prior experience with research content promotion and editorial planning. Working knowledge of paid social campaign setup and tracking. Canva or Adobe Creative Suite experience is a plus. Familiarity with basic performance tracking tools (Google Analytics, LinkedIn Campaign Manager). Knowledge of SEO, lead nurturing, and audience segmentation strategies.

Job Title - GN - SONG - Service - Industry-Insurance- Senior Manager Management Level :6 Senior Manager Location:Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune Must have skills: Data driven marketing, Omni-channel marketing, Generative AI, Marketing Technology, Growth marketing Good to have skills:Marketing Job Summary : The Banking Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global banking Industry Clients and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. Roles & Responsibilities: Collaborate with firms to define and achieve marketing objectives. Design strategies for marketing, audience/segmentation, personalization, optimization, and channels. Develop acquisition, engagement, and retention campaigns. Analyze market trends and competitors to design client approaches. Shape operating models and address client challenges. Drive innovation and offer thought leadership. Provide solutions for complex marketing problems in financial services. Advise key client decision-makers on marketing strategy. Manage projects, including timelines, budgets, resources, and teams. Lead business development, proposal responses, and create marketing assets. Work with a team to develop strategic assessments and written materials. Professional & Technical Skills: Deep Industry Knowledge: Financial Products & Services:Understanding loans, mortgages, insurance, investments, banking, consumer banking, credit cards, capital markets and financial markets. Customer Segmentation & Behavior:Segment based on behavior, demographics, and psychographics. Financial Regulations & Compliance:Knowledge of industry and functional compliance standards like GDPR, MiFID II, AI Act, etc. Risk Management:Identify and mitigate risks in marketing strategies. Marketing Skills: Strategic Thinking:Develop comprehensive strategies aligned with business goals. Digital Marketing:Expertise in SEO, SEM, social media, email, content marketing, marketing automation, and CRM systems. Data Analysis:Interpret marketing data and derive insights using analytics tools. Customer-Centric Approach:Create targeted campaigns based on customer needs. Creative Thinking:Generate creative ideas and solutions. Project Management:Oversee campaigns, manage budgets, timelines, resources, and collaborate effectively. Platform Skills: CRM Systems:Proficiency in one or multiple CRM solutions offered by Salesforce / Adobe / Microsoft Dynamics / HubSpot. Marketing Automation:Expertise in Marketo / HubSpot / Pardot. Data Analytics:Hands-on experience in Google Analytics / Adobe Sensei / Tableau / Power BI. CMS:Experience with WordPress / Drupal / Adobe Experience Manager. Social Media Tools:Skill in Hootsuite / Buffer / Sprinklr / Meltwaters / Sprout Social. Multi-channel Marketing:Expertise in Adobe Campaign / SFMC / similar solutions. Technology Skills: Omnichannel Transformation:Enhance customer experience with digital technologies. Generative AI & Machine Learning:Implement AI-driven marketing strategies. Cloud Computing:Manage AWS, Azure, or Google Cloud-based solutions. Cybersecurity:Protect customer data with best practices and tools. Integration:Design martech stack for seamless user experience. Additional : Support business development and thought leadership. Adapt to fast-paced environments both offshore and onshore. Strong communication, presentation, and client handling skills. Team building and leadership skills to motivate diverse teams and achieve goals. Additional Information: An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Our Company | AccentureQualification Experience: Overall experience of 10+ years in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans Proven experience in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans. In-depth knowledge of digital marketing, market research, and campaign deployment and optimization Hands-on working experience as seasoned marketer in a multinational financial services industry or as marketing consultant to global financial firms. Experience in working with senior management levels within existing organization / client organizations. Educational Qualification: MBA from a tier 1 institute is preferred with bachelors degree in marketing, journalism, communications, engineering or a related field

Looking for a Junior Salesforce Pardot Administrator to join our team.You'll be resp. for managing Mktg campaigns in Salesforce using Pardot (Marketing Cloud Account Engagement tool)Work in close collab with the mktg & Comm. & Salesforce team Required Candidate profile 1+ yrs of work exp using Pardot as administrator (mandatory) 3+ yrs of exp with Salesforce tech. Exp with Salesforce CRM monitoring data sync Ability to troubleshoot technical issues of campaigns

4 yrs+ Salesforce ( Mandatory ) 3yrs+ Salesforce CRM 2 yr+ Pardot as administrator (mandatory) Manage Marketing campaigns in Salesforce using Pardot with the Marketing & Communication team and Salesforce platform team. Required Candidate profile *PARDOT* - Marketing Automation Platforms: SALESFORCE - Customer Relationship Management (CRM) JIRA - Project Management Tools Testing - A/B Tools Data Management & synchronization

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives. Those in Salesforce system integration at PwC will focus on connecting Salesforce with other systems, applications, or databases to enable seamless data flow and process automation. You will be responsible for designing, developing, and implementing integration solutions using various integration technologies and tools, such as Salesforce APIs, middleware platforms, and web services. Driven by curiosity, you are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt to working with a variety of clients and team members, each presenting varying challenges and scope. Every experience is an opportunity to learn and grow. You are expected to take ownership and consistently deliver quality work that drives value for our clients and success as a team. As you navigate through the Firm, you build a brand for yourself, opening doors to more opportunities. Skills Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Apply a learning mindset and take ownership for your own development. Appreciate diverse perspectives, needs, and feelings of others. Adopt habits to sustain high performance and develop your potential. Actively listen, ask questions to check understanding, and clearly express ideas. Seek, reflect, act on, and give feedback. Gather information from a range of sources to analyse facts and discern patterns. Commit to understanding how the business works and building commercial awareness. Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements. Job Summary - As an Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include But Are Not Limited To Collaborate effectively with others. Identify and make suggestions for improvements when problems and/or opportunities arise. Handle/analyze data and information responsibly. Follow risk management and compliance procedures. Keep up to date with developments in the area of specialization. Communicate confidently in a clear and concise manner. Uphold the firm's code of ethics and business conduct. Work in a team environment that includes client interactions, manage deliverables independently, and cross-team collaboration. Good Team player. Take up cross competency work and contribute to COE activities. Minimum Degree Required (BQ) *: BE / B Tech / ME / M Tech / B.SC / B.Com / BBA Degree Preferred Bachelor's degree Required Field(s) Of Study (BQ) Preferred Field(s) of Study: BE / B Tech / ME / M Tech / B.SC / B.Com / BBA Minimum Year(s) of Experience (BQ) *: US 2 to 5 years of experience in Salesforce Certification(s) Preferred Required Skills *: 2 to 5 years of experience in Salesforce with following skills Apex, Triggers, SOQL, SOSL, SQL, Visualforce Pages,LWC Previous work experience with application and software development. Experience developing customer-facing interfaces. 1+ years of experience as Salesforce developer Strong working experience in LWC(Lightning Web Components) is mandatory Strong project experience in any one of the skill set like Salesforce Field Service Lightning,Docusign/CLM,Community Cloud,Salesforce - Commerce Cloud,Salesforce - Marketing Cloud,Salesforce - Pardot,Salesforce - Tableau and Salesforce - Slack Knowledge of Salesforce CRM platforms. Proficient in SQL, Apex and VisualForce. Working knowledge of trigger, batch, asynchronous methods. Good communication skills. Ability to problem solve high-level software and application issues. Unit/Integration testing and support of UAT testing including development of test scenarios if Required Data mapping and support of data cleanup Go-live readiness preparation including cutover activities if required Hypercare coverage after go-live Preferred Skills *: Good knowledge and Experience Working with different aspects of Web Service Rest ,and SOAP Working Integrated Salesforce.com with external systems using SOAP API Hands-on experience with LWC, Aura. AutoRabbit - Devops tool experience

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world. Job Description Possessing an understanding of digital marketing with broad understanding of digital media and its scope. Continuously strives to innovate solutions, for efficient execution with always better results, to deliver customer delight. Hands-on experience on CRM and automation tools. Good understanding of Digital Marketing and its formats, especially for Email marketing social channels. Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity. Develop and executes campaigns for account-based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives. Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices. Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis. Primary Skill Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance. Define and implement new marketing automation methodologies that will maximize efficiency. Secondary Skill Collaborate with Internal Team and design responsive emails, responsive templates. Effectively collaborate with Clients. Skills (competencies) Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

Job title : Manager / Assistant Manager – Digital Marketing, Martech, SEO & Campaign – B2B IT Services Location : Bangalore, India (Hybrid) Department: Marketing / Growth Reports To: Head of Marketing / Director, Digital Strategy Experience : 8+ years’ experience Job Overview: We are looking for a highly skilled and data-driven Digital Marketing Specialist with over 8+ years of experience in B2B SaaS and IT services to lead our digital growth efforts. This hybrid role, based in Bangalore, is ideal for a strategic marketer who can manage end-to-end digital campaigns, SEO programs, and the MarTech ecosystem while optimizing outreach for the US market. Preference will be given to candidates with prior experience in IT Services/BPO and managing digital advertising campaigns targeting the U.S. audience. Key Responsibilities: B2B Campaign Strategy & Execution Plan and execute multi-channel digital campaigns with a strong focus on U.S. geographies and enterprise decision-makers. (e.g., Manufacturing, Retail, Technology). Lead Google Ads, LinkedIn, Facebook, and programmatic campaigns to drive awareness and qualified leads. Manage high-performing retargeting campaigns and content syndication partnerships with B2B platforms. Work closely with sales to ensure campaign alignment with account-based engagement and revenue goals. Martech Ownership & Automation Oversee the marketing technology stack including Salesforce, HubSpot/Marketo/Pardot, CDPs, and ABM tools. Design automated lead nurturing journeys based on behavioral triggers, firmographics, and funnel stage. Use insights from website visitor tracking tools (e.g., Leadfeeder, Clearbit, Albacross) to identify anonymous traffic and inform outbound strategies. SEO & Organic Growth Drive organic growth through on-page, off-page, and technical SEO for global visibility, especially in the U.S. Collaborate with content teams to ensure alignment with search trends, keyword intent, and site structure optimization. Funnel Management & ABM Build account-based programs targeting high-value clients in the U.S. with personalized ads, landing pages, and follow-up workflows. Continuously optimize landing page performance through A/B testing, heatmaps, and CRO tactics. Analytics, Reporting & ROI Establish clear KPIs and generate detailed reports on campaign effectiveness, pipeline influence, and cost-per-lead. Use platforms like GA4, Power BI, Tableau, and CRM dashboards to track performance and deliver insights for optimization. Required Qualifications: Bachelor’s degree in Marketing, Business, IT, or related field. 8+ years of experience in digital marketing, with strong exposure to B2B SaaS/IT services and/or BPO industries. Hands-on expertise in running paid campaigns for the U.S. market across Google Ads, LinkedIn, and other platforms. Proficiency with marketing automation (HubSpot, Marketo), CRM (Salesforce), and ABM/retargeting tools (RollWorks, Demandbase, AdRoll). Strong grasp of SEO, content strategy, and digital performance metrics. Hands-on experience with website visitor tracking and behavioral analytics tools. Preferred Skills & Attributes: Prior experience in IT services or BPO digital marketing roles targeting North America. Deep understanding of enterprise tech buying cycles and multi-persona B2B journeys. Understanding of WordPress CMS and SEO ops. Excellent communication and project management skills. Knowledge of industry-specific buyer journeys, especially CIO, CTO, procurement personas. Comfortable working cross-functionally with sales, presales, and delivery teams. What We Offer: Competitive compensation with performance-linked incentives. Flexible hybrid work model in our Bangalore office. Opportunity to work with global stakeholders on U.S.-focused campaigns. Access to advanced tools and platforms in a mature digital ecosystem.

Key Responsibilities: Campaign Strategy and Execution: o Develop and implement comprehensive B2B digital marketing strategies to achieve business objectives. o Plan, execute, and optimize multi-channel paid marketing campaigns on Google Ads, LinkedIn Ads, Facebook, Instagram, Twitter, and other relevant platforms. o Utilize programmatic advertising techniques to automate and optimize ad buying in real-time. Performance Monitoring and Optimization: o Monitor key performance indicators (KPIs) such as click-through rates (CTR), cost per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to ensure campaigns meet performance goals. o Conduct regular A/B and multivariate testing to refine ad copy, landing pages, and call-to-action (CTA) elements. o Optimize landing pages and conversion funnels for improved user experience and higher conversion rates. Advanced Analytics and Reporting: o Set up and manage goals, events, and funnels in Google Analytics, HubSpot, or similar tools to track user behavior and campaign effectiveness. o Perform in-depth data analysis using tools like Google Data Studio, Tableau, or Power BI to generate actionable insights. o Generate detailed performance reports for stakeholders, highlighting successes, challenges, and areas for improvement. Content and Creative Development: o Collaborate with content creators and designers to produce high-quality digital assets, including display ads, video content, infographics, and whitepapers. o Develop and manage content calendars to ensure consistent and timely delivery of campaign materials. o Leverage SEO and SEM techniques to enhance content visibility and drive organic traffic. Stakeholder and Agency Collaboration: o Work closely with internal stakeholders to understand campaign goals and align marketing strategies with business objectives. o Coordinate with external agencies to develop and execute media buys, creative assets, and other promotional activities. o Engage in cross-functional teamwork to support integrated marketing campaigns and initiatives. Market Research and Trend Analysis: o Conduct competitive analysis to identify market opportunities and inform strategic decisions. o Stay abreast of industry trends, emerging technologies, and best practices to keep marketing efforts innovative and effective. o Identify content amplification opportunities through influencer partnerships, real time marketing, and viral content strategies. What You’ll Do: • Develop and execute digital marketing strategies and campaign calendars. • Lead and manage multi-channel campaigns for B2B brands. • Optimize user experience, loyalty, and satisfaction based on detailed analysis of marketing campaigns. • Identify and act on content amplification opportunities in real-time. • Collaborate with internal teams and agencies to create high-quality digital assets and execute promotional activities. • Monitor and analyse campaign performance to ensure alignment with business goals and KPIs. What You’ll Need: • Experience: 3-4 years of proven experience in B2B marketing with a focus on paid media, digital marketing, and performance optimization. • Skills: o Expertise in digital advertising platforms such as Google Ads, LinkedIn Ads, Facebook Ads Manager, Twitter Ads, and programmatic ad networks. o Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). o Strong analytical skills with experience in using data visualization tools like Tableau, Power BI, or Google Data Studio. o Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders. o Creative problem-solving abilities and a keen eye for detail to identify and capitalize on marketing opportunities. o Certifications: Google Ads, Facebook Blueprint, and other relevant digital marketing certifications are highly preferable.

About The Job We are seeking a highly skilled and results-oriented Salesforce Developer with 6 to 9 years of comprehensive experience in information technology and services. This role demands a deep understanding of the Salesforce ecosystem and a proven ability to architect, design, develop, and implement robust and scalable Salesforce solutions across diverse business needs. The ideal candidate will possess strong technical leadership capabilities, a passion for delivering high-quality solutions, and excellent client-facing skills. As a Salesforce Developer, you will play a pivotal role in driving innovation and optimizing our clients' Salesforce platforms to achieve their strategic objectives. You will be responsible for leading technical teams, managing complex integrations, and ensuring the successful delivery of Salesforce projects from inception to Responsibilities : Architecture and Design : Architect and design end-to-end scalable Salesforce solutions leveraging various Salesforce clouds including Sales Cloud, Service Cloud, Community Cloud, Vlocity, B2B Commerce Cloud, Pardot, and Marketing Cloud. Translate complex business requirements into well-defined technical specifications and design documents. Evaluate and recommend appropriate Salesforce features, functionalities, and custom development approaches to meet client needs. Ensure solutions are aligned with Salesforce best practices, security guidelines, and performance Leadership and Team Collaboration : Provide technical leadership and guidance to development teams throughout the project lifecycle. Mentor and coach junior developers, fostering their technical growth and ensuring adherence to coding standards. Collaborate effectively with cross-functional teams, including business analysts, project managers, and quality assurance engineers. Participate in code reviews to ensure code quality, maintainability, and adherence to best practices. Integration Management Design, develop, and manage seamless integrations between Salesforce and various third-party systems utilizing REST and SOAP APIs. Experience integrating with systems such as Zuora, PayPal, Service Now, and other enterprise applications. Troubleshoot and resolve integration issues, ensuring data integrity and system reliability. Custom Development And Implementation Develop custom Salesforce solutions using Apex programming, Visualforce Pages, Aura components, and Lightning Web Components (LWC). Create and maintain custom objects, fields, workflows, validation rules, and other Salesforce configurations. Build and deploy custom user interfaces and functionalities to enhance user experience and meet specific business requirements. Develop and implement unit tests and participate in system integration testing to ensure the quality and stability of developed Management and Delivery : Oversee Salesforce projects from conceptualization through deployment, ensuring adherence to timelines, budgets, and quality standards. Participate in project planning, estimation, and risk management activities. Provide regular project updates to stakeholders and proactively address any potential roadblocks. Ensure timely and successful delivery of Salesforce solutions that meet or exceed client expectations. Client Collaboration And Stakeholder Management Work closely with clients to understand their business processes, challenges, and requirements. Conduct workshops and requirements gathering sessions to define project scope and objectives. Present technical solutions to clients in a clear and concise manner, addressing their concerns and providing expert guidance. Build and maintain strong client relationships, fostering trust and ensuring client satisfaction. Training And Knowledge Sharing Develop and deliver training materials and sessions for end-users and internal teams on new Salesforce features and functionalities. Contribute to internal knowledge sharing initiatives by documenting technical solutions, best practices, and lessons learned. Stay up-to-date with the latest Salesforce releases, features, and industry : : Bachelor's or Master's degree in Technology (B.Tech/M.Tech), Computer Applications (MCA), Business Administration (MBA), or a related field. Experience Minimum of 6 to 9 years of proven experience in designing, developing, and implementing Salesforce solutions. Demonstrated track record of successful Salesforce implementations across various industries, including but not limited to automotive, media, education, telecommunications, banking, and marketing. Experience working on complex Salesforce projects with multiple integrations and custom development Skills : Expertise in various Salesforce platforms and clouds (Sales Cloud, Service Cloud, Community Cloud, Vlocity, B2B Commerce Cloud, Pardot, Marketing Cloud). Strong proficiency in Apex programming, including Triggers, Classes, Batch Apex, and Queueable Apex. Solid understanding of Visualforce Pages and their integration with Apex. Extensive experience with front-end technologies such as HTML, CSS, JavaScript, Aura components, and Lightning Web Components (LWC). Hands-on experience with REST and SOAP API integrations and a strong understanding of integration patterns. Familiarity with Salesforce data modeling, security models, and deployment processes. Experience with Salesforce DX and version control systems (e.g., Git) (ref:hirist.tech)

About The Job We are seeking a highly skilled and results-oriented Salesforce Developer with 6 to 9 years of comprehensive experience in information technology and services. This role demands a deep understanding of the Salesforce ecosystem and a proven ability to architect, design, develop, and implement robust and scalable Salesforce solutions across diverse business needs. The ideal candidate will possess strong technical leadership capabilities, a passion for delivering high-quality solutions, and excellent client-facing skills. As a Salesforce Developer, you will play a pivotal role in driving innovation and optimizing our clients' Salesforce platforms to achieve their strategic objectives. You will be responsible for leading technical teams, managing complex integrations, and ensuring the successful delivery of Salesforce projects from inception to completion. Key Responsibilities Architecture And Design Architect and design end-to-end scalable Salesforce solutions leveraging various Salesforce clouds including Sales Cloud, Service Cloud, Community Cloud, Vlocity, B2B Commerce Cloud, Pardot, and Marketing Cloud. Translate complex business requirements into well-defined technical specifications and design documents. Evaluate and recommend appropriate Salesforce features, functionalities, and custom development approaches to meet client needs. Ensure solutions are aligned with Salesforce best practices, security guidelines, and performance Leadership and Team Collaboration : Provide technical leadership and guidance to development teams throughout the project lifecycle. Mentor and coach junior developers, fostering their technical growth and ensuring adherence to coding standards. Collaborate effectively with cross-functional teams, including business analysts, project managers, and quality assurance engineers. Participate in code reviews to ensure code quality, maintainability, and adherence to best Management : Design, develop, and manage seamless integrations between Salesforce and various third-party systems utilizing REST and SOAP APIs. Experience integrating with systems such as Zuora, PayPal, Service Now, and other enterprise applications. Troubleshoot and resolve integration issues, ensuring data integrity and system Development and Implementation : Develop custom Salesforce solutions using Apex programming, Visualforce Pages, Aura components, and Lightning Web Components (LWC). Create and maintain custom objects, fields, workflows, validation rules, and other Salesforce configurations. Build and deploy custom user interfaces and functionalities to enhance user experience and meet specific business requirements. Develop and implement unit tests and participate in system integration testing to ensure the quality and stability of developed Management and Delivery : Oversee Salesforce projects from conceptualization through deployment, ensuring adherence to timelines, budgets, and quality standards. Participate in project planning, estimation, and risk management activities. Provide regular project updates to stakeholders and proactively address any potential roadblocks. Ensure timely and successful delivery of Salesforce solutions that meet or exceed client Collaboration and Stakeholder Management : Work closely with clients to understand their business processes, challenges, and requirements. Conduct workshops and requirements gathering sessions to define project scope and objectives. Present technical solutions to clients in a clear and concise manner, addressing their concerns and providing expert guidance. Build and maintain strong client relationships, fostering trust and ensuring client and Knowledge Sharing : Develop and deliver training materials and sessions for end-users and internal teams on new Salesforce features and Contribute to internal knowledge sharing initiatives by documenting technical solutions, best practices, and lessons learned. Stay up-to-date with the latest Salesforce releases, features, and industry : Bachelor's or Master's degree in Technology (B.Tech/M.Tech), Computer Applications (MCA), Business Administration (MBA), or a related : Possess a strong portfolio of Salesforce certifications, including : Salesforce Certified Associate (Preferred) Salesforce Certified Administrator Salesforce Certified Platform Developer I Salesforce Certified Platform App Builder Salesforce Certified Sales Cloud Consultant (Preferred) Salesforce Certified Service Cloud Consultant (Preferred) Salesforce Certified Marketing Cloud Consultant (Preferred) Salesforce Certified Application Architect (Desired) Salesforce Certified Integration Architect (Desired) Salesforce Certified Data Architect (Desired) Salesforce Certified Sharing and Visibility Architect : Minimum of 6 to 9 years of proven experience in designing, developing, and implementing Salesforce solutions. Demonstrated track record of successful Salesforce implementations across various industries, including but not limited to automotive, media, education, telecommunications, banking, and marketing. Experience working on complex Salesforce projects with multiple integrations and custom development Skills : Expertise in various Salesforce platforms and clouds (Sales Cloud, Service Cloud, Community Cloud, Vlocity, B2B Commerce Cloud, Pardot, Marketing Cloud). Strong proficiency in Apex programming, including Triggers, Classes, Batch Apex, and Queueable Apex. Solid understanding of Visualforce Pages and their integration with Apex. Extensive experience with front-end technologies such as HTML, CSS, JavaScript, Aura components, and Lightning Web Components (LWC). Hands-on experience with REST and SOAP API integrations and a strong understanding of integration patterns. Familiarity with Salesforce data modeling, security models, and deployment processes. Experience with Salesforce DX and version control systems (e.g., Git) (ref:hirist.tech)

The Marketing Ops Analyst is responsible for managing all the technologies within the marketing and fully leveraging its capabilities. This person will have a strong foundation in marketing automation and will be tasked with creating, implementing, and improving best practices ensuring continual enhancement of Marketing operations Support field marketing organization in Salesforce CRM and Marketing Automation strategies, including planning, designing, emails creation, campaign automation and campaign performance monitoring, to improve customer engagement Support business Operation to test the new Marketing enhancements changes in Salesforce Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing Must be highly organized and self-motivated with a sense of urgency Capable of handling multiple tasks with competing priorities under minimal supervision Able to think critically and exercise independent judgment and discretion Proactively find opportunities for process improvement and reducing execution complexity Managing complex projects, meeting deadlines, and handling several projects at a time with a high attention to detail. 1-3 years working in marketing operations which includes in any Marketing Automation platform such as Pardot or any other Marketing Automation tool. Able to know the functional aspects of Salesforce CRM. Ability to create technical approaches in all marketing apps from functional requirements, own the process and create documentation. Strong working knowledge of Salesforce.com Ability to create and monitor the success of campaigns reports in Salesforce Expert knowledge of database management concepts and best practices Exceptional editing and proofing skills with a strong attention to detail Strong ability to understand business requirements Strong communications skills and ability to work across various teams at any level About Epicor At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain. We’re Proactive, Proud, Partners. Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs. Competitive Pay & Benefits Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being. Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally. Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development. Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development. Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership. Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect. Global Mobility: Comprehensive support for international relocations and permanent residency processes. Equal Opportunities and Accommodations Statement Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you—that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless. We are an equal-opportunity employer. Recruiter Zeba Bahzad Khazi

Brand & Marketing Strategist Location: Remote Development Center, Ahmedabad, Gujarat, India. Headquarters: Dallas At Solvative, we are more than just a company; we are a dedicated team of problem solvers, innovators, and creators committed to shaping the future through technology and innovation. Our journey began with a simple yet powerful idea - to solve complex challenges and provide innovative solutions that make a positive impact on businesses and society. Job Description: We are looking for a dynamic marketing & brand strategist to drive B2B marketing initiatives, enhance brand positioning, and generate demand for our IT services and products. The ideal candidate is a strategic thinker with hands-on experience in developing and executing multi-channel marketing campaigns for a technology-driven company. Experience: 1-3 years Responsibilities: Develop and execute B2B marketing strategies that align with business goals, target audiences, and industry trends. Collaborate with sales and product teams to create compelling marketing assets, case studies, and white papers. Drive brand positioning and messaging to establish a strong market presence. Plan and implement integrated marketing campaigns, including digital, content, email, and event marketing. Conduct market research and competitor analysis to identify opportunities for growth. Oversee social media strategy and engagement to enhance brand visibility. Track, analyze, and report on campaign performance, leveraging insights to refine strategies. Stay updated with B2B marketing trends, MarTech tools, and best practices to drive continuous improvement. Qualifications : 3+ years of experience in B2B marketing, brand strategy, or related roles in the IT services or SaaS industry. proven track record of demand generation, lead nurturing, and account-based marketing (ABM). Experience with marketing automation tools (HubSpot, Marketo, Pardot, etc.). Proficiency in SEO, PPC, Google Analytics, and CRM platforms. Excellent content marketing and copywriting skills. Ability to work collaboratively across teams and communicate effectively. Strong analytical and problem-solving skills with a data-driven mindset. Bachelor's degree in marketing, digital marketing, or a related field (master's degree is a plus). Proficiency with digital marketing tools and platforms, including Google Ads, social media advertising, email marketing platforms, and SEO tools. Creative mindset with the ability to think outside the box. Familiarity with graphic design and multimedia content creation is a plus. Why Solvative? Top-of-the-line Apple laptops for increased mobility and better productivity. Medical insurance for all permanent employees. The opportunity of working with an organization that believes in investing in employees’ growth. An informal work environment that enables you to have fun while being productive. Lots and lots of fun activities: we take over one of the nearby restaurants every last Friday of the month, tickets to all Marvel movies for the entire team, company picnics, and more!

Job Title : ABM Manager – B2B SaaS Marketing. Work Location: Thane, Mumbai. Work Model: 5 days from office (WFO). The Impact You Will Create: As an ABM Specialist , you will lead and scale our account-based marketing efforts to drive pipeline growth and revenue from high-value target accounts. Working closely with sales, SDRs, and cross-functional marketing teams, you will create hyper-personalized, multi-channel campaigns that resonate with key decision-makers across the B2B SaaS ecosystem. What We’re Looking For : 4–8+ years of B2B SaaS marketing experience with at least 3+ years in a dedicated ABM role . Proven success in planning and executing multi-channel ABM campaigns targeting mid-market and enterprise accounts. Hands-on experience with ABM platforms like Salesforce, Pardot, Demandbase, 6sense, HubSpot, Influ2, or similar. Strong understanding of B2B buyer journeys, persona development, and sales funnel acceleration strategies. Ability to collaborate closely with Sales, SDRs, and Content teams to drive campaign alignment and success. Highly analytical and comfortable with campaign performance metrics, lead scoring, attribution, and marketing ROI. Excellent project management and communication skills; ability to manage multiple campaigns across geographies or segments. Self-starter with a “growth hacker” mindset who thrives in a fast-paced, outcomes-driven environment. Preferred Experience : Proven experience in marketing to enterprise IT decision-makers , buying committees, and C-suite stakeholders within the B2B SaaS ecosystem . Strong familiarity with ABM tech stack including CRM (e.g., Salesforce), MAP (e.g., Pardot, Marketo), and intent data platforms (e.g., 6sense, Demandbase, Bombora) for account targeting, engagement scoring, and campaign orchestration. Demonstrated success in conceptualizing and executing ABM-specific programs such as executive roundtables, virtual account briefings, high-touch field events , and 1:1 CXO engagement campaigns . Exposure to account scoring models , persona mapping, and use of predictive insights to prioritize and tailor outreach to key accounts. Key Responsibilities : Design and Execute ABM Strategy : Develop and own the end-to-end ABM strategy for your business unit across one-to-one, one-to-few, and one-to-many motions. Account Segmentation and Targeting : Identify, segment, and prioritize strategic accounts in alignment with sales, using firmographics, technographics, intent data, and buying signals. Campaign Design and Personalization : Plan, build, and execute integrated ABM campaigns across channels including email, LinkedIn, programmatic ads, content syndication, webinars, and executive roundtables. Cross-functional Alignment : Collaborate with account owners, SDRs, and sales leaders to co-create plays that influence deal velocity, increase engagement, and convert high-intent accounts. Tech Stack Ownership : Leverage and optimize tools like Salesforce, Pardot, Influ2, Demandbase, 6sense, and LinkedIn Ads for campaign execution, tracking, and attribution. Content and Messaging Personalization : Partner with content, product marketing, and design teams to create highly tailored messaging, landing pages, email sequences, and sales enablement material for key personas. Pipeline and Funnel Acceleration : Continuously monitor campaign impact on pipeline metrics such as sourced/influenced revenue, engagement scores, account velocity, and win rates. Data & Insights : Build a data-driven ABM dashboard, track key KPIs (MQLs, SQLs, engagement scores, ROI), and report on campaign performance and learnings. Innovation & Experimentation : Test new ABM techniques, martech tools, and channels to improve targeting, personalization, and conversion outcomes.

At Horizontal Digital, we hold ourselves to one key belief: You're only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. We use these values to fuel superior results: Lock arms We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. Show hustle We're not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. Embrace change From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what's next. Elevate empathy We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. Never settle We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. But enough about us. Let's talk about you. The Senior Marketing Manager works with in-house marketing team and business stakeholders to develop a GTM market strategy to increase brand awareness, capture demand (leads/MQLs / SQLs), and grow market share across both prospective clients and candidates. What you'll do: Tell compelling stories across various mediums and outlets to establish Horizontal Digital as a thought leader in Digital, AI and CX across relevant industries and channels Create engaging customer stories and case studies relevant across India. Work with the global marketing team to deliver strategic and tactical campaigns which can be replicated in India dependent on target. Localizing where required. Develop campaign performance reporting and analyze performance to optimize channels, content, and campaigns Plan, execute, and measure sales, partner, and sponsorship events - these will be independent as well as jointly with our key partners Build out ABM campaigns to help drive top of the funnel leads for our sales teams Work with the EMEA marketing team to support and deliver the marketing strategy for India Work extremely closely with the VP of Sales, Head of Marketing and VP of Technology to execute the GTM strategy Work with our key technology partners (Sitecore, Salesforce, Microsoft) to deliver joint marketing activities Where required, you will work with 3rd party agencies for design, events, lead development, campaigns, digital services etc Who you are: 8+ years marketing experience Understanding of emerging digital channels and paid media Working knowledge of Pardot to build emails, campaigns (desirable) Demonstratable Social media skills A demonstrated history of creating and executing ROI-driven marketing programs Excellent written and oral communication skills; the ability to write original content Experience working with multiple priorities, and multiple projects at once Experience working with executive-level customers. Video editing skills are a nice to have. What you bring: Organization to self-manage your time to get tasks done while also knowing when to ask for direction/clarity from your Manager A willingness to be coached and a growth-mindset, with the ability to learn quickly Excellent written and verbal communication skills Solid organizational skills including attention to detail and multitasking skills Strong working knowledge of Microsoft Office Bachelor's Degree in appropriate field of study or equivalent work experience

Job Description- REPORTING: This position will report to VP of Demand Generation & Revenue Strategy EMPLOYMENT TYPE: Full-Time LOCATION: Remote SHIFT TIMINGS: 2:30 pm to 11:30 pm IST (5.00 am to 2.00 pm EST) What You’ll Be Doing: Strategic Leadership ● Own and evolve the overall marketing strategy in alignment with company goals. ● Develop and execute customer marketing programs to enhance customer engagement, retention, and advocacy (including NPS, referrals, testimonials, reviews, and case studies). ● Design and oversee lifecycle campaigns that support upsell, cross-sell, and product adoption goals. Team Management ● Lead, coach, and mentor a team of marketing professionals (demand gen, content, design, etc.). ● Foster a performance-driven, collaborative, and innovative team culture. ● Ensure timely delivery of campaigns, content, and performance reports. ● Promote the use of design tools like Canva templates to maintain brand consistency and accelerate content production. Campaign Planning & Execution ● Drive multi-channel marketing campaigns (email, content, social media, paid, webinars, etc.) targeting both prospects and customers. ● Optimize lead nurturing workflows to move prospects through the funnel efficiently. ● Own marketing automation workflows and CRM integration to support customer communication and engagement. Collaboration & Cross-functional Alignment ● Work closely with Customer Success and Product teams to understand customer needs, feedback, and product updates. ● Partner with Sales to align messaging and ensure marketing supports pipeline and revenue targets. ● Lead initiatives to collect and showcase customer stories, testimonials, and success metrics. ● Align campaign objectives with company OKRs and track performance accordingly. Analytics & Optimization ● Define and track KPIs across all campaigns and channels, including customer engagement metrics. ● Analyze performance data and translate insights into actionable strategies. ● Manage marketing budgets and ensure ROI from campaigns and tools. Qualifications: ● 11–15 years of marketing experience, preferably in B2B SaaS. ● Minimum 5–6 years of people management experience, with a demonstrated ability to build and lead high-performing teams. ● Strong experience in customer marketing and lifecycle marketing. ● Deep understanding of modern marketing tools (e.g., HubSpot, Salesforce, Marketo, Pardot, etc.). ● Strong project management skills with the ability to handle multiple priorities in a fast-paced environment. ● Excellent communication skills — both written and verbal. ● Analytical mindset with a data-driven approach to decision-making. ● SaaS experience at the SMB, Mid Market, and Enterprise level strongly preferred. ● Leadership experience (managed teams) ● Knowledge of customer success platforms and retention analytics. ● Prior experience working in remote and globally distributed teams. ● Passion for storytelling and showcasing customer success. ● Demonstrated experience using AI tools for marketing tasks such as content ideation and creation. ● Experience with Canva templates or similar tools to streamline visual content creation. ● Experience developing and aligning marketing initiatives with OKRs. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Role & responsibilities Marketing Automation Consultant/Specialist (A business analyst, marketing automation Expert, and with knowledge of marketing automation tools) with minimum experience of 2+ years. Must have experience of different Marketing Automation platforms i.e. Marketo, Eloqua, HubSpot, Pardot, etc. Must have the experience, working with Marketing Managers and technical professionals. Understanding the marketing needs of a company and delivering satisfactory service with the support of other marketing automation professionals in the team. HTML and SQL are part of life, so must be fairly aware of it. If the below terms are familiar to you and matches your day-to-day work profile, then you are the right fit for the job:- • eMarketing program management • Marketing Automation and operations • Marketo and Salesforce integration and Optimization • Event and Lead Management (Lead Scoring and Lead Nurturing) • Customer Relationship and management (CRM next step in your hierarchy) • HTML, Responsive Design etc. • SQL and Database for reporting and data management Preferred candidate profile Managing the implementation of e-marketing campaigns on various Marketing Automation platforms (RW, Marketo, Eloqua etc). Work on customer's marketing database (SQL/MySQL) Work on customers CRM systems (Salesforce etc). Work in tandem with the software development and quality team, Data Team, CRMs to get the tasks accomplished, wherever required. Improve internal service processes for customer deliveries. Interact with customers to identify and exceed their expectations. Excellent communication skills Strong on analytics and logic Working with the team Team Handling Must be able to work in 24*7 work environment.

Job Summary: You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following: Design new campaign strategies and marketing plans across all channels. Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies. Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy. Define campaign Key Performance Indicators and track them throughout the campaign lifecycle. Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty. Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Experience with building a capability/ offering in their organization from scratch. Preferably have good hands-on experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting, techno-functional and project management experience is preferred. Stakeholder Management: Experience in working with middle to senior management levels within existing organization /client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to drive large engagements independently. Ability to establish and build on working relationships effectively. Experience in managing mid-sized/large teams. Experience in working with middle to senior management levels within existing organization /client organizations. Strong experience in shaping and driving engagements and ability to lead project teams.

Support and Maintenance of customers Adobe Campaign Classic platform Responsible for handling tickets in Production environment Perform RCA on recurring issue and provide permanent fixes Monitoring of the workflow and taking corrective actions Coordination of system-related activities between user and multiple technical teams Responsible for the upkeep and maintenance of Adobe Campaign application servers and coordination with DBA's Understanding integration of Adobe with other applications. Primary Skills 4 to 5 years of support and development experience with Adobe Campaign Classic (Neolane) Experience in working with different Adobe Campaign modules, like; Message Centre, Content Manager, FDA, etc. Knowledge and experience with the following programming languagesHTML, XML, JavaScript and SQL Knowledge and experience of integrating Adobe Campaign with other system Basic knowledge on SQL and Unix Good communication and interpersonal skill and willing to travel if required as this roles involves directly working with end customer. Secondary Skills Good to have Adobe Campaign Classic Developer Expert certification

Who are we Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications. Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle. Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries. Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners. With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group. The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8% Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions. About the Role: At Whatfix, our Revenue Operations team is the backbone of our go-to-market efficiency. We seek a strategic operator to influence our sales and partnerships success by architecting our GTM tech stack. Your Mission: Master GTM Ecosystem: Custodian of our sales and partnerships tech stack, including Salesforce (Sales, Service, CPQ), LinkedIn Sales Navigator, Outreach, ZoomInfo, Ringlead, Chilipiper, Mindtickle Call AI, CLM/Spotdraft, and other critical applications. Automate for Impact: Lead projects to automate complex workflows across Salesforce Clouds (Sales, Service, CPQ, Custom Objects, Marketing Cloud Account Engagement/Pardot), directly improving GTM motions. Salesforce Administration & Evolution: Hands-on Salesforce administration: user provisioning, validation rules, workflows, automation, SOQL queries, reporting, and dashboarding. APEX familiarity is a plus. System Stewardship & Integration: Guard and maintain seamless operation and integration of all internal systems connected to Salesforce, driving operational efficiencies and managing user provisioning/deprovisioning across the stack. Empower Our People: Front-line support for employee queries and GTM tool issues, measured by SLA adherence and resolution speed. Pioneer AI Adoption: Play a vital role in AI initiatives (build/buy solutions). Working knowledge of generative AI for B2B SaaS is an advantage; experience with No-code platforms like Replit is also welcome. Who You Are: A proactive problem-solver passionate about tech-driven revenue growth. You combine meticulous attention to detail with strategic thinking, optimizing processes, tackling challenges, and empowering others through robust systems and automation. Work Details: Location: HSR Layout, Bangalore (5 days a week from office). Shift: US Shift (5:30 PM - 2:30 AM IST). Cab facility available. Requirements: What You'll Bring: 5-7 years hands-on Salesforce administration and support for GTM tools: CPQ, Outreach, Spotdraft, Mindtickle, ZoomInfo, Lusha, Cognism, LinkedIn Sales Navigator. Deep mastery of Salesforce configuration: workflows, reports, dashboards, user management. Proven experience managing complex integrations between Salesforce and GTM tools. Strong track record troubleshooting SaaS platform issues and performing root cause analysis. Practical expertise: process automation, CRM data hygiene, data management best practices. Exceptional collaborative skills: supporting cross-functional teams, delivering user training. Outstanding communication, organizational, and documentation abilities. Valued Extras: Salesforce Administrator or CPQ certification. Experience with RingLead and Spotdraft. Working knowledge of Artificial Intelligence in the SaaS landscape. Your Day-to-Day Impact (Roles & Responsibilities): Be the Solution Architect: Expertly troubleshoot, reproduce, and resolve user-reported challenges across GTM tools (Salesforce, CPQ, etc.), documenting root causes and resolutions. Stay Ahead of the Curve: Continuously update on latest releases and advancements across Salesforce, CPQ, Outreach, RingLead, and other GTM systems. Empower Our Users: Provide regular, impactful training and ongoing support to all users and new hires. Drive Strategic Automation: Collaborate with cross-functional teams to design/implement automated workflows and improve data hygiene. Guard Our Data Integrity: Ensure seamless integration across GTM tools, preventing data/process slippages. Be a Responsive Partner: Efficiently prioritize and complete ad hoc user requests with thorough documentation. Champion System Evolution: Support administrative, development, and change management activities through structured processes. Bridge to Development: Coordinate with the Development team for evaluating, scoping, and completing new feature requests. Maintain Peak Performance: Conduct routine system audits and prepare systems for regular upgrades. Note : We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it; We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status

The Opportunity: Lead Autobit's Marketing into the Future We're seeking a data-driven, results-oriented, and creatively agile Marketing Manager to own and execute our marketing strategy. This isn't just about traditional campaigns; it's about leveraging the latest trends in AI-powered marketing, community building, content personalization, and full-funnel attribution to drive brand awareness, generate qualified leads, and accelerate customer acquisition for our SaaS solutions. You'll be a key player in shaping Autobit's voice and market position. What You'll Do (Key Responsibilities): Develop & Execute Modern Marketing Strategies: Design and implement comprehensive, multi-channel marketing strategies aligned with Autobit's business objectives, focusing on measurable ROI. Champion a data-first approach, utilizing analytics to inform decisions, optimize campaigns, and demonstrate marketing's contribution to revenue. Integrate Account-Based Marketing (ABM) principles for targeted B2B outreach where applicable. Content & Storytelling Authority: Oversee the creation and distribution of compelling, high-quality, SEO-optimized content (blog posts, whitepapers, case studies, webinars, video scripts, social media updates) that resonates with our target audience and positions Autobit as a thought leader. Develop personalized content journeys that nurture leads through the funnel. Explore and implement AI tools for content ideation, creation assistance, and optimization. Digital & Performance Marketing Excellence: Manage and optimize all digital marketing channels: SEO/SEM, email marketing, social media (organic & paid), content syndication, and paid advertising (PPC, social ads). Implement and manage marketing automation workflows (e.g., HubSpot, Marketo, Pardot) for lead nurturing, scoring, and segmentation. Continuously A/B test and optimize campaigns for improved conversion rates (CRO). Brand & Community Evangelism: Champion and evolve the Autobit brand voice, ensuring consistency across all touchpoints. Develop and nurture an engaged online community around Autobit, fostering brand advocacy and gathering valuable customer insights. Explore influencer collaborations and partnerships with relevant industry voices. Data, Analytics & Reporting: Define, track, and report on key marketing KPIs (MQLs, SQLs, CAC, LTV, conversion rates, pipeline contribution). Utilize analytics tools (e.g., Google Analytics, Mixpanel, CRM dashboards) to provide actionable insights and drive continuous improvement. Present performance reports to leadership, highlighting successes, learnings, and future recommendations. MarTech Stack Management & Innovation: Evaluate, implement, and manage marketing technologies to enhance efficiency and effectiveness. Stay ahead of emerging marketing trends, tools (especially AI-driven), and best practices, recommending and piloting new approaches. Cross-Functional Collaboration: Work closely with Sales to ensure strong MQL-to-SQL conversion, align messaging, and support sales enablement. Collaborate with Product teams on go-to-market strategies, product launches, and feature announcements. Partner with Customer Success to leverage customer stories and identify opportunities for advocacy. Who You Are (Qualifications & Skills): Bachelor’s degree in Marketing, Business, Communications, or a related field. 5+ years of progressive experience in B2B SaaS marketing, with a proven track record of developing and executing successful marketing strategies that drive measurable growth. Deep understanding of modern marketing principles: content marketing, SEO/SEM, social media marketing, email marketing, marketing automation, ABM, and performance analytics. Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). Proficiency with analytics tools (e.g., Google Analytics, Google Tag Manager, social media analytics). Excellent written and verbal communication skills, with a talent for crafting compelling narratives and clear, concise messaging. Strong analytical and problem-solving skills; a data-driven decision-maker with a growth mindset. Ability to thrive in a fast-paced, agile environment and manage multiple projects simultaneously. Creative, curious, and passionate about staying on the cutting edge of marketing innovation. Bonus Points If You Have: Experience with AI-powered marketing tools and techniques. Experience building and managing online communities. Video marketing and production skills. Familiarity with Fintech products. Relevant certifications (e.g., Google Ads, HubSpot, Google Analytics). Why Join Autobit? Be a pivotal part of a growing, innovative software company. Opportunity to make a significant impact and shape the future of our marketing. Collaborative, supportive, and forward-thinking work environment. Competitive salary, benefits package, and opportunities for professional development. Ready to Drive the Future of Marketing at Autobit? If you're a visionary marketer passionate about leveraging new trends to drive growth in the SaaS space, we'd love to hear from you! Please submit your resume and a cover letter detailing your relevant experience, your vision for modern marketing, and why you're the perfect fit for Autobit. Job Type: Full-time Pay: Up to ₹1,400,000.00 per year Benefits: Cell phone reimbursement Health insurance Leave encashment Paid sick time Paid time off Schedule: Day shift Supplemental Pay: Overtime pay Performance bonus Shift allowance Work Location: In person

About Role : This is indeed exciting and challenging role for a person who has passion to talk with all kind of people, understand customer need, solving problems, do consulting with specific technology services and make people happy. This role needs a person with good outbound calling experience for US IT market. Required Experience : 1 yr Work Location: Vadodara, Gujarat Office Timings: 3 PM to 12 AM IST Working Days: Monday to Friday Core Responsibilities Minimum 1 year of exp. in business development & lead gen for B2B & International IT sales. Design campaigns for various different geographies and verticals. Should have experience in selling web, mobile, cloud, data, AI-ML services. Must have worked for outbound cold calling activities for North America. Qualify and develop outbound sales leads and ensuring sales pipeline filled with hot leads Good experience with BA, Digital Marketing, Graphics, Data Research and Technical Team. Functional knowledge leveraging various social media tools for lead generation. Good experience of successful hunting and acquiring new customers. Knowledge and Skill Requirements Highly creative in identifying target audiences and devising relevant campaigns Good experience in using email marketing tools like Pardot, Mailchimp, SendGrid etc. Strong communication skills & analytical skills for requirement understanding and mapping suitable service Up-to-date with the latest trends and technologies in the market Bachelor degree in IT/ CE with functional knowledge on Dot Net, Java, PHP, Mobile Job Type: Full-time Benefits: Health insurance Provident Fund Schedule: Monday to Friday Application Question(s): Are you ready to work from our Vadodara office? Do you have experience in outbound cold calling activities for US IT market? What will be your notice period in days? What is your expected annual CTC? Experience: Business development: 1 year (Required) International IT sales: 1 year (Required) Work Location: In person

What You Can Expect As a Business Analyst (Revenue Operations) at Zoom, you will have the opportunity to drive key initiatives and contribute significantly to projects, which require a proactive and strategic approach. The ideal candidate should possess understanding of the revenue operations/deal desk operations ecosystem with hands-on experience in creating Business Requirements Documents , and through a deep understanding of business processes, will drive impactful change within the organization. About The Team As the Business Transformation Sales Operations Analyst supporting Go-To-Market (GTM) teams, you will analyze, design, and implement business systems and processes that enable the sales organization. This includes expertise in sales processes (Quote to Cash, Sales Forecasting, Pipeline Management, Lead to Opportunity), GTM strategy, and CRM tools like Salesforce. You’ll work closely with Product, Sales, Marketing, and Engineering to create Business Requirements Documents (BRDs), optimize systems, improve efficiency, and lead strategic improvements aligned with Zoom’s sales goals. Responsibilities Industry Experience (Mandatory): Background in the SaaS or technology sector, with direct involvement in Revenue Operations or Deal Desk Operations. Proven experience in managing/supporting and optimizing Lead to Quote, Quote to Cash processes, as well as knowledge in key Revenue Operations functions such as Lead to Opportunity, Forecasting, Pipeline Management, or Sales Commissions. Business Analysis (Mandatory): Should have worked on projects where one has demonstrated expertise in gathering, analyzing, and documenting business requirements, scope of the project, challenges, solution and implementation plan with workflows. Documentation Skills (Mandatory): The ideal candidate must have extensive hands -on experience in Business Requirement Documentation (BRD), SRS, creating user stories, and other technical/ policies/ procedures documentation. Technical Acumen: Practical experience with Salesforce Sales Cloud, including a solid understanding of lead management workflows, opportunity stages, contract management, and quote processes (Deal Desk operations). Some familiarity with SFDC integrations with various sales and marketing tools such as LeadSpace, LeanData, Pardot, Marketo, Outreach, ZoomInfo, Zuora, CPQ tools, or similar platforms is an added plus. Project Management: Proficient in project management tools with hands-on experience using project tracking software and a solid understanding of methodologies, capable of supporting both project planning and execution.Strong grasp of software development processes and effective communication with technical teams, coupled with experience in automation tools and AI-powered sales solutions. Collaboration: Exceptional interpersonal skills, demonstrating the ability to work productively in cross-functional teams and collaborate effectively with domain experts. What We’re Looking For Collaborate with Product Owners to document comprehensive business requirements, including functional and non-functional specs, BRDs, SRS, use cases, and related documentation. Work with Salesforce, Zuora, Data Science, Engineering, and in-house tech teams to deliver aligned solutions. Analyze business needs and recommend solutions that support Zoom’s strategy, translating them into clear requirements and policy documentation. Engage stakeholders to define project vision, scope, initial requirements, and support accurate planning and estimation. Assess current workflows and identify opportunities for improvement through software, automation, and AI. Support Product Owners by developing user stories, mapping process flows, and ensuring deliverables meet business goals. Create process flow diagrams and visuals to effectively communicate business processes. Maintain clear, consistent communication with business units to define system requirements, organizational processes, and governance protocols. Qualifications Bachelor’s degree in Business, Finance, IT, or a related field (MBA preferred). 9+ years of experience as a Business Analyst, Product Owner, Business Systems Analyst, or Sales Operations Analyst in the Software/SaaS industry. 5+ years of hands-on experience with Salesforce Sales Cloud and exposure to Sales/Marketing Tools such as LeadSpace, LeanData, Pardot, Marketo, Outreach, ZoomInfo, Zuora, CPQ tools, Lusha Must be skilled in methodologies such as Six Sigma, Agile, Waterfall, and Gap Analysis for project and process optimization. In-depth understanding of sales processes, revenue operations, and policy/procedure documentation. Strong analytical ability with a proven record of turning data into actionable insights. Excellent communication and collaboration skills with the ability to influence cross-functional teams and external partners. Experience leading cross-functional initiatives and delivering complex, large-scale projects. Strong organizational and project management capabilities, adept at balancing multiple priorities. #Remote #India Ways of Working Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting. Benefits As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information. About Us Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

About the Company When Tony Alvarez and Bryan Marsal joined forces in 1983, it was with the intent of seamlessly linking operations, performance improvement and value creation to best help companies turn areas of stagnation into growth to achieve sustainable results. This ethos remains at the core of our firm. We are the consulting firm known for asking tough questions, listening well, digging in and rolling up our sleeves. A global top ranked consulting firm by Vault recognized for challenging work, we are fact-driven and action-oriented. We move our clients forward, to where they need to be. We are A&M. For details, please visit the company website: http://www.alvarezandmarsal.com About the Role Marketing Cloud Account Engagement (Pardot) Administrator Marketing Cloud Account Engagement Administrators play a crucial role in managing and optimizing Salesforce’s B2B marketing automation platform. Sitting at the intersection of marketing and technology, they ensure the system is configured to effectively generate, nurture, and convert leads. Their responsibilities span system administration, marketing operations, data integrity, and performance analytics. Key Responsibilities 1. User and Access Management Configure and manage user accounts, roles, and permission sets. Train marketing and sales teams to use the platform efficiently and in alignment with business processes. 2. Marketing Automation Development Design and maintain automation rules, dynamic lists, segmentation, and engagement studio programs. Implement and manage lead nurturing strategies and lead scoring models. 3. CRM Integration Maintain a seamless integration between Pardot and Salesforce CRM. Monitor and resolve sync errors, ensuring data integrity and system reliability. 4. Campaign Execution and Management Build and launch marketing assets including landing pages, forms, emails, and automation flows. Track and optimize campaign performance and prospect engagement. 5. Data Management and Governance Oversee list segmentation, tagging, and data import/export processes. Ensure data is handled securely and in compliance with organizational and regulatory standards. 6. Reporting and Analytics Analyze campaign metrics and marketing ROI. Create and distribute performance reports to stakeholders for continuous improvement. 7. Compliance and Privacy Ensure compliance with data protection laws such as GDPR, CAN-SPAM, and CCPA. Implement consent management, opt-in workflows, and data retention policies. Key Skills and Tools Proficiency with Salesforce CRM and its data architecture Expertise in Marketing Cloud Account Engagement (Pardot) functionality HTML/CSS knowledge for customizing email and landing page templates Strong grasp of marketing automation best practices Understanding of B2B marketing funnels and strategies Analytical mindset with the ability to translate data into insights Recommended Certifications Salesforce Certified Pardot Specialist Salesforce Certified Pardot Consultant Interested candidates can share CV at hbhatia@alvarezandmarsal.com.