Marketing Manager PanIIT Alumni Foundation About PanIIT Alumni Foundation The PanIIT Alumni Foundation is a Section 8 not-for-profit social enterprise incorporated in 2009 and headquartered at IIT Bombay. Managed by IIT alumni, the Foundation has a vision to be the largest social enterprise in the country. We operate skilling institutes across Jharkhand, Madhya Pradesh, and Assam, with admissions significantly for women and disadvantaged communities, empowering them with market-relevant skills and creating pathways to sustainable employment. Position Overview We are seeking a dynamic and creative Marketing Manager to amplify our mission and impact across digital platforms. Key Responsibilities Digital Content & Social Media Management - Support fundraising initiatives through targeted digital campaigns and storytelling - Develop and execute comprehensive social media strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube - Create engaging, mission-driven content that showcases student success stories, program impact, and organizational achievements - Maintain consistent brand voice and visual identity across all digital touchpoints - Analyze social media metrics and provide insights to optimize content performance Website Management - Maintain and update the foundation's website with current information, news, and program updates - Collaborate with web developers on site improvements and functionality enhancements - Optimize website content for search engines and user experience Audio-Visual Content Creation - Produce high-quality digital content including videos, infographics, animations, and interactive media - Document program activities, student testimonials, and institutional milestones through compelling visual storytelling - Create multimedia content for various use cases including social media, website, presentations, and donor communications - Manage content library and ensure proper archiving and accessibility Communications & Public Relations - Actively promote PanIIT Alumni Foundation activities and achievements to external audiences - Develop and maintain relationships with media outlets, influencers, and community partners - Create press releases and media kits for major announcements and events Agency Coordination - Work closely with third-party agencies to execute integrated communication campaigns - Coordinate with external vendors for specialized content creation, graphic design, and digital marketing initiatives - Manage project timelines and deliverables for agency collaborations Donor Stewardship Support - Assist in creating donor communications materials including newsletters, impact reports, and acknowledgment materials - Develop impact stories and visual content that demonstrate program effectiveness to current and prospective donors Required Qualifications - Graduate or Master's degree in Digital Marketing, Multimedia, Mass Communication, or related field - Minimum 4 years of experience in social media management and digital marketing, preferably in the nonprofit sector - Strong skills in content creation software (Adobe Creative Suite, Canva, video editing tools) - Excellent written and verbal communication skills in English and Hindi - Understanding of digital marketing principles and SEO best practices Preferred Qualifications - Experience working with NGOs or social impact organizations - Experience with donor communication and fundraising support - Familiarity with education and skill development sector What We Offer - Opportunity to make a meaningful impact on thousands of lives through skill development - Dynamic work environment with a passionate team committed to social change - Professional development opportunities and exposure to the broader IIT alumni network - Compensation commensurate with experience Location This position offers work from home opportunities, with occasional travel to our institutes in Jharkhand, Madhya Pradesh, and Assam as needed. How to Apply Please send your resume, portfolio of digital content work, and a cover letter explaining your passion for social impact and relevant experience to hrteam@parfi.org
