JOB DESCRIPTION: Position: Sales Officer Dairy Products (Retail & B2B) Organization: Bankai Agrifoods Pvt. Ltd. Website: www.bankaigroup.com; www.amoyaagrifood.com Company Overview: Bankai Group is a dynamic global conglomerate renowned for its expansive portfolio covering sectors such as agribusiness, composite products, FMCG, telecom services, fintech, blockchain, IT solutions, entertainment, consulting, and venture capitalism Bankai Group entered the Indian food industry with a mission to offer high-quality products at affordable prices, aligned with its animal welfare initiative, Amoya Happy Cow Farm. The profits generated from milk sales at this farm are reinvested into animal care on a non-profit basis. Bankai Agrifoods, under the Amoya brand, operates as a for-profit organization with a state-of-the-art manufacturing facility capable of processing 200,000 liters of milk daily. Situated on a 30-acre property near Baroda, Gujarat, this facility recently completed its first year of producing high-quality dairy products, including ghee, buttermilk, paneer, curd, and yogurt. The flagship product, Amoya Pure Ghee, is crafted to the highest standards of purity and taste, making it a trusted choice The company aims to create an ecosystem by partnering with farmers and cow farms to produce quality products for the B2B segment while establishing the Amoya brand in the B2C market. Key products include Amoya Pure Ghee and butter, alongside by-products like paneer, flavored milk, curd, and buttermilk. ________________________________________ Job Overview: We are seeking a dynamic and target-driven Sales Officer to spearhead the retail and B2B sales of our premium dairy products, including Ghee, Curd, Paneer, Lassi, and Chhach. This role is focused on field sales and business development in the assigned location/s. You will be pivotal in driving revenue growth through direct sales, marketing campaigns, and customer engagement. ________________________________________ KRAs, Brief Descriptions, and Responsibilities KRA 1: Sales Target Achievement Brief: Drive individual sales performance to meet or exceed assigned targets. Roles and Responsibilities: Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets. Track and report individual sales performance against targets, taking corrective actions where necessary. Identify new business opportunities to expand the customer base and increase sales revenue. Maintain strong relationships with existing retailers to drive repeat sales and loyalty. KRA 2: Product Placement Brief: Ensure the availability of key stock-keeping units (SKUs) in retail stores. Roles and Responsibilities: Collaborate with retailers to ensure the placement of focus SKUs in prominent store locations. Monitor stock levels at retail outlets to prevent stockouts and ensure continuous product availability. Work closely with the supply chain team to address product delivery and inventory issues. Analyze store-level sales data to identify trends and adjust placement strategies accordingly. KRA 3: Retailer Coverage Brief: Maintain consistent retailer engagement through regular store visits. Roles and Responsibilities: Plan and execute a daily retail visit schedule to maximize store coverage. Build and maintain strong relationships with retailers to ensure continued support for the brand. Address retailer concerns, including supply issues and promotional support, promptly and effectively. Track and report the number of retailer visits daily, ensuring alignment with organizational goals. KRA 4: Visual Merchandising Brief: Maintain proper product display to enhance brand visibility and attractiveness. Roles and Responsibilities: Ensure compliance with retail display standards across all stores. Regularly visit retail outlets to verify product placement, shelf arrangement, and promotional materials. Train and guide retailers on effective merchandising practices to boost sales. Address any discrepancies in visual merchandising promptly and escalate issues when required. KRA 5: Competitive Reporting Brief: Provide timely insights on market trends and competitor activities to support strategic planning. Roles and Responsibilities: Collect and analyze competitor data, including pricing, promotions, and new product launches. Prepare and submit detailed market reports within stipulated deadlines. Share actionable insights with the sales and marketing teams to refine sales strategies. Stay updated on industry trends and customer preferences to identify growth opportunities. Additional Key Responsibilities: Support promotional campaigns by ensuring retailers participate in and display promotional materials. Identify and onboard new retail partners to expand market presence. Collaborate with the marketing team to execute in-store promotions and activations. Monitor sales performance trends and recommend adjustments to achieve sales objectives. Act as the primary point of contact between the company and retailers, ensuring smooth communication and operational efficiency. ________________________________________ Work Relations: Internal: Reporting to the ASM, RSM Head of Sales & Marketing. Coordination with Production, Quality Control, Maintenance, HR, Accounts, and Dispatch teams. External: Engage with distributors, retailers, end-consumers, and hospitality networks. Collaborate with marketing agencies, logistics providers, and regulatory agencies. ________________________________________ Qualifications & Experience: Education: Bachelor's Degree in Business Administration, Commerce, or equivalent. Experience: 3 years of experience in modern sales of premium dairy or food products (FMCG experience preferred). Proven success in B2B and retail sales, including conducting BTL activities. Strong relationships with Class-A retail stores and familiarity with modern retail formats like DMart, Reliance, and Natures Basket. Skills & Competencies: Fluent in Gujarati and Hindi (English preferred for B2B). Strong negotiation, communication, and relationship-building skills. Proficient in mobile apps and digital tools. Ability to analyze markets, plan strategies, and achieve sales targets. Comfortable with extensive travel and ready to relocate, if required. ________________________________________ Additional Information: Work Environment: 6-day workweek (Monday to Saturday). Shift: General (9:00 AM 6:00 PM); may vary based on business needs. Other Requirements: Must own a two-wheeler with valid license and insurance. Passion for supporting local farmers and sustainable practices.
