Paid Media Lead

Job Description

The ideal candidate will: Demonstrate an ability and willingness to learn new skills independently Possess the ability to communicate directly with clients, both verbally and in writing Have a strong analytical background Be detail oriented, highly organized, with a keen eye for consistency Be able to work effectively in a collaborative team environment, and independently as required Have a strong desire to learn and add value to the team Be solutions oriented Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads Responsibilities: Develop and execute strategic marketing campaigns for clients across multiple media paid search, display, video, and social platforms Manage all aspects of campaign configuration, launch, and ongoing optimization including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking Troubleshoot, problem-solve, and find creative solutions to client-specific needs Assist creative team with ad creation through copywriting and strategic direction Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing Ensure campaigns are meeting clearly defined conversion objectives Create and deliver meaningful analytics and reporting to monitor and show progress Maintain knowledge of industry best practices and new technologies Maintaining the team strength at all times Requirements: 6+ years of experience in Paid Media. Proficiency in English both written and spoken. Result oriented performance. Excellent Communication & Analytical Skills. Should have a minimum of 4 years of agency experience.