Paid Marketing Executive

Job Description

Pre-requisites for Consideration of candidates: 2-3 years of experience in paid marketing (especially Google, FB)) Strong knowledge of analytical tools (Excel etc.) Should have strong analytical and problem solving skills Key Job Responsibilities: Optimize for CPL, CPA, Lead Quality Implement effective paid search strategies across multiple channels Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g., Google AdWords, Bing) Manage keyword selection and audience targeting Plan catchy creative and graphical ad designs to attract attention of the target audience Monitor budget and track ROI of PPC campaigns Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics Keep abreast with search engine and PPC industry trends and developments