Company Description Paa Creations is a Digital Marketing company established in 2021. We are a team of talented professionals with expertise in various fields, including SEO, Content Marketing, Social Media Marketing, Web Development, and Web Designing. Paa Creations aims to provide innovative and effective digital marketing solutions tailored to meet the unique needs of our clients. Role Description This is a full-time hybrid role for a Business Analyst – AI & IT Solutions (Lead Generation Focus). The position is WFH . The Business Analyst will be responsible for analyzing business requirements, developing business processes, and generating leads. The role involves conducting market research, communicating with stakeholders, and providing analytical insights to improve business strategies. Qualifications Proficient in Analytical Skills and Business Analysis Conduct outbound cold calls and emails to prospects in the US and Canadian markets. Identify, generate, and qualify leads for AI and IT services through research, calls, LinkedIn, and other digital channels. Prepare and maintain sales and lead reports, proposals, and requirement documents . Assist in client meetings, demos, and follow-ups to ensure clear understanding of business needs. Stay up to date with market trends, AI technologies, and competitor offerings .