13 Optimization Strategies Jobs

As a skilled and experienced Meta Ads Expert, you will be an integral part of our digital marketing team. Your primary responsibility will involve planning, creating, and managing paid advertising campaigns on various Meta platforms, including Facebook, Instagram, and other associated channels. Your expertise in Meta's advertising tools, audience targeting, performance analysis, and optimization strategies will be essential in delivering maximum ROI for our campaigns. To excel in this role, you must have proven experience in successfully managing Meta Ads campaigns. Proficiency in Meta Ads Manager and other Meta marketing tools is a must. You should possess a strong understanding of audience targeting and retargeting strategies, along with creative skills for designing compelling ad visuals and copy. Excellent analytical and data interpretation skills are crucial for evaluating campaign performance and making data-driven decisions. Knowledge of tracking and attribution models is important, as well as experience with third-party tools like Google Analytics and pixel tracking. Strong communication and project management skills will also be key in collaborating effectively with team members and stakeholders. This is a full-time position with a day shift schedule, and the work location is in person. Join us in leveraging the power of Meta platforms to drive successful advertising campaigns and achieve our marketing objectives.,

Role: Data Scientist (Optimization Real-Time Ad Marketplace) A fast-growing startup in the digital advertising space is seeking a Data Scientist focused on optimization strategies for a real-time ad marketplace. In this role, you will design experiments to better understand bidding behaviors, improve algorithmic performance, and optimize outcomes for publishers, DSPs, and the platform alike. You will contribute to building proof-of-concept models, deploying ML models into production, creating reusable features and data structures, and collaborating with cross-functional teams to advance data science initiatives. Responsibilities: Research and experiment to improve bidding algorithm performance and maximize results for customers. Develop new bidding and pricing optimization strategies, build proof-of-concept ML models, and scale them to production. Partner with Product, Engineering, and other teams to deliver analytics projects and influence product strategies. Monitor and measure ML/statistical model performance, creating dashboards and alerts to ensure reliability. Build reusable modules, data structures, and provide guidance/feedback to team members. Qualifications: Bachelors degree or higher in a quantitative field (Mathematics, Computer Science, Engineering, Economics, Operations Research, etc.). 2+ years of professional experience in data science and machine learning . Familiarity with tools such as Python, Spark, DataBricks, ONNX, MySQL, Snowflake, Airflow, Docker, and AWS . Experience with ML libraries like scikit-learn for analysis and prototyping models. Knowledge of monitoring/model performance tools such as Prometheus, Grafana, Looker . Strong analytical, problem-solving, and technical communication skills. Commitment to continuous learning and sharing expertise with team members. Technologies in Use: Languages: Python, Java Frameworks: Spark, DataBricks, ONNX, Docker, Airflow Databases: MySQL, Snowflake, S3/Parquet Cloud: Amazon Web Services Thanks & Regards, Gloria Dias Research Associate | LH persolindia.com Pune, India CONFIDENTIAL NOTE: This e-mail and any attachments may contain confidential information. If you are not the intended recipient, please notify the sender immediately and delete this message. Unauthorized use or distribution of this communication is strictly prohibited. By submitting your curriculum vitae or other personal data to us in connection with your job application or in your capacity as our employee, contractor, associate, partner or vendor, you acknowledge that you have carefully read and agreed to the terms of our Privacy Policy and the consent notice thereunder. You hereby provide voluntary consent to the collection, use, processing and disclosure of your personal data by us and our affiliates, in accordance with and for the purposes set out in our Privacy Policy and for other legitimate purposes as specified under applicable law. Your submission of personal data via email implies that you have not expressly dissented to the processing of personal data for the stated purpose. For a detailed understanding of our data collection practices, please refer to our Privacy Policy accessible here. If at any time, you wish to expressly withdraw your consent or have any grievance, you can do so by submitting a request to our designated consent manager, as provided in our Privacy Policy. Your privacy is of utmost importance, and we are committed to address the queries you have in this regard. SECURITY NOTE: We at PERSOL India or our representatives, do not ask job seekers for fees, personal banking information, or payments through unofficial channels. Official communications will only come from @persolapac.com. Report any suspicious activity to Contactus.in@persolapac.com. Click here to find out how you can safeguard yourself from job scams.

Role & responsibilities Provide inputs to the RBM to consolidate the potential sales in the region and develop the annual business targets for the respective regions Develop and approve the annual business targets of the franchise partners Develop and seek approval on the manpower optimization strategies for the retail function. Monitor the financial performance of company owned and franchised stores against targets periodically Develop and implement reporting & review mechanisms to track operational performance and ensure course correction & corrective action, as appropriate.

You will be responsible for leading our web analytics efforts by implementing and optimizing web analytics tools to drive business insights and enhance website performance. Your main responsibilities will include managing the implementation and configuration of tools such as Google Analytics and Amplitude, ensuring accurate data collection, and tracking. You will collaborate with developers and stakeholders to guarantee proper tagging and data collection across all web properties. Additionally, you will analyze web traffic, user behavior, and conversion funnels to identify trends and opportunities for improvement. Furthermore, you will develop and maintain dashboards and reports to visualize key performance indicators (KPIs) and provide actionable insights to stakeholders. You will conduct ad-hoc analysis to answer specific business questions and translate complex data into clear presentations for both technical and non-technical audiences. Proactively identifying areas for website optimization based on data analysis and user behavior will be a key part of your role. You will collaborate with marketing, product, and development teams to implement A/B tests and optimization strategies, ensuring alignment with business objectives. To be successful in this role, you should have 5-7 years of experience in web analytics with a focus on implementation and analysis. Hands-on experience with at least one web analytics tool and tag manager implementation is required. A deep understanding of web analytics methodologies, strong analytical skills, and the ability to communicate complex data effectively are essential. It is important to stay updated with the latest trends and best practices in web analytics. This position is based in Hyderabad.,

You are passionate about digital marketing and eager to kick-start your career in SEO. You will be joining our growing team as an enthusiastic SEO fresher. Your key responsibilities will include conducting keyword research and competitor analysis, performing on-page and off-page SEO activities, monitoring website traffic, analyzing performance metrics, contributing to improving search engine rankings, and assisting in content creation and optimization strategies. To excel in this role, you should have a strong interest in SEO and digital marketing, possess basic knowledge of essential SEO tools such as Google Analytics and Google Search Console, exhibit good communication skills both verbally and in writing, maintain a proactive attitude with a willingness to learn, and demonstrate the ability to work independently as well as collaboratively within a team. The ideal candidate will have 0 to 6 months of experience in the field. By joining us, you will gain excellent hands-on learning opportunities, experience professional growth, and be part of a friendly, collaborative, and dynamic work culture. You will work alongside experienced digital marketing professionals who will support your development. To apply for this exciting opportunity, please send your updated resume to hr@endurancesoftwares.com with the subject line: "SEO Fresher Application". Don't miss this chance to launch your career in SEO. Apply today and grow with us!,

As a proactive individual in the role, you will be responsible for monitoring, tracking, and delivering campaigns effectively. This includes managing campaign set-up, reporting, performance assessment, and optimizing strategies. Collaboration with various teams such as sales, creative, and analytics is essential to ensure successful campaign implementation and performance. An in-depth understanding of digital advertising, audience targeting, ad optimization, and campaign analysis is crucial for this role. Your responsibilities will include overseeing the setup, implementation, and management of digital ad campaigns. It will be your duty to monitor and analyze campaign performance to ensure the delivery of campaign KPIs. Conducting A/B testing and implementing optimization strategies to enhance campaign performance will be part of your daily tasks. Developing and executing optimization strategies to improve ROI and key performance indicators (KPIs) is also a key aspect of this role. You will need to utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts. Generating and presenting detailed reports on campaign performance, along with providing actionable insights and recommendations, will be vital. Post-campaign analysis to determine effectiveness and provide insights for future campaigns is also required. Close collaboration with sales, client, and product teams to align advertising strategies with overall business goals is expected. Additionally, participating in strategy sessions and offering insights based on campaign performance data will be part of your regular routine. To qualify for this role, you should have 3-7 years of professional experience in digital media, preferably within a media agency, trading desk, publisher, or technology company. A strong understanding of programmatic advertising and hands-on experience with programmatic DSPs (DV360, TTD, Mediamath, DCM, etc.) is essential. In-depth knowledge of MMPs (Appsflyer, Branch, Singular, etc.) is also required. Strong written and oral communication skills, presentation abilities, and analytical skills are necessary. Proficiency in the Microsoft Office Suite with an intermediate to advanced understanding of Excel is expected. Joining us means becoming part of a collaborative, output-driven program that promotes cohesiveness across businesses through technology. You will receive 360 feedback from your peer teams on your support of their goals. With over 500 million registered users and 21 million merchants, along with a wealth of data in our ecosystem, we are uniquely positioned to democratize credit for deserving consumers and merchants. This presents an opportunity to be part of India's largest digital lending story. It's your chance to contribute to this exciting narrative!,

As a MongoDB Administrator, your primary responsibility will be configuring and maintaining MongoDB instances. This includes setting up servers, configuring networks, and ensuring security settings are up to date. You will also be tasked with creating, managing, and assigning user roles and permissions to maintain proper access control within the system. In terms of security, your role will involve implementing and managing security measures like encryption, authentication, and authorization to safeguard sensitive data stored in the database. Furthermore, you will be responsible for monitoring database performance, identifying any bottlenecks, and implementing optimization strategies to guarantee high availability and responsiveness. Your duties will also include developing and executing backup and recovery procedures to prevent data loss or corruption, as well as performing data migrations between different MongoDB deployments or databases. Efficient indexing strategies will need to be designed and implemented by you to optimize query performance. Additionally, you will monitor MongoDB deployments for errors, performance issues, and other potential problems. You will be required to use diagnostic tools to troubleshoot and resolve any issues that arise. Maintaining clear and comprehensive documentation of the database setup, architecture, and procedures will be essential. Lastly, your role will involve configuring and managing replica sets and sharded clusters to ensure high availability and scalability of the MongoDB infrastructure. Your expertise in deployment and scalability will be crucial in maintaining a robust and efficient MongoDB environment.,

You will be responsible for identifying, building, and managing relationships with affiliate partners to drive business growth. Your role will involve onboarding Networks and Campaigns, as well as nurturing a strong network of Direct Buyers and advertisers. You should have a minimum of 3 years of experience in affiliate marketing, with a proven track record in strategic partnerships and business development. Your skill set should include a strong understanding of Affiliate networks and tracking platforms, excellent negotiation, communication, and relationship-building skills. You should have a data-driven mindset with the ability to analyze performance and optimize strategies. This role is focused on the PPC Travel, Ecom, and Nutra verticals within the Affiliate Marketing industry.,

As a Process Lead specializing in Compressed Biogas/Biomass projects, you will be responsible for leading the process engineering team in the design and development of CBG or Biomass projects. You will play a key role in developing process flow diagrams (PFDs), piping and instrumentation diagrams (P&IDs), and other essential process documentation. Your expertise will be crucial in conducting process simulations, material balance calculations, and energy balance calculations. Collaboration with cross-functional teams will be a significant aspect of your role to ensure the successful delivery of project objectives. Your oversight will extend to project execution phases, encompassing procurement, construction, and commissioning activities. Troubleshooting process issues and implementing effective solutions to enhance efficiency and productivity will be within your purview. Ensuring strict compliance with safety, health, and environmental regulations will be a top priority in all project phases. Moreover, you will be expected to spearhead the development and implementation of process improvements and optimization strategies to drive continuous enhancement in project outcomes. To excel in this role, you should possess knowledge of simulation software such as Aspen, pipe net, pipeline studio, etc. Proficiency in MS Office and MS PowerPoint is imperative for effective communication and documentation purposes. A minimum educational requirement includes a B.Tech in Chemical Engineering or Mechanical Engineering, with preference given to candidates with a background in Chemical Engineering. The ideal candidate should have a minimum of 10+ years of experience in the CBG or Biomass industry, with a strong foundation in process engineering and project execution. If you are passionate about driving innovation in sustainable energy projects and have a proven track record in leading successful initiatives in the CBG or Biomass sector, we encourage you to apply and become an integral part of our dynamic team.,

As a part of our team at IDZ Digital, you will be responsible for developing optimization strategies to enhance app rankings and increase visitors on the app page. Your role will involve analyzing competitors and conducting thorough keyword research to identify opportunities for growth. Additionally, you will work closely with team members to effectively manage and execute these strategies. IDZ Digital has evolved significantly since its inception in 2004, starting as a web development company and transitioning into mobile app development in 2010. Today, we are recognized as one of India's leading developers of apps and games for kids, with a remarkable track record of over 200 million downloads and more than 100,000 5-star reviews. Life at IDZ Digital is dynamic, engaging, and highly fulfilling. Our diverse team of over 100 passionate individuals is always exploring innovative concepts to bring ideas to life. With development centers located in Borivali and Thane, we offer a lively and positive work environment that fosters creativity and collaboration. We take pride in providing our employees with a supportive and inclusive workplace, encouraging early responsibilities to facilitate skill development, accelerated learning, and career advancement opportunities.,

As a Media Performance Associate Manager (Programmatic), your primary responsibilities will include managing multichannel programmatic campaigns (desktop, mobile, and video), troubleshooting campaign delivery and performance issues, and conducting a thorough analysis of campaign performance, optimizations, and any related issues. You will collaborate with internal teams to offer clients programmatic media recommendations and optimization strategies that are in line with their objectives. Additionally, you will be responsible for trafficking all creatives into the platform and setting up campaigns before the launch date. Your role will also involve maintaining up-to-date knowledge of media technology buying platforms and analytic tools, navigating various third-party systems to complete monthly billing documentation, and analyzing campaign performance to make strategic investments and tactical media optimizations. You will be expected to provide valuable input on campaign goals, approaches, and methods to help establish success metrics and KPIs. To excel in this role, you should ideally possess a degree in any graduate/B.E/B.Tech/MBA field along with 2-4 years of experience in online media and programmatic advertising. Previous experience working on DSP platforms such as DBM, MediaMath, Appnexus, etc., will be considered an added advantage. Furthermore, a solid understanding of ad-serving technologies and analytical tools like GA and Omniture will be beneficial. If you are enthusiastic about the opportunity to grow within Publicis Groupe, which values the Power of One and offers the chance to collaborate with clients globally across various industries, then you are the perfect fit for this role. You can look forward to being part of a diverse team in a progressive work environment where continuous learning is encouraged. Publicis Groupe ensures that you receive training on multiple platforms and domains, enabling you to gain cross-functional experience within the organization. Join us and be a part of a dynamic team that never stops learning and evolving.,

As a part of the team at IDZ Digital, your role will involve developing optimization strategies to enhance app rankings and increase visitors on the app page. You will be responsible for analyzing competitors and conducting thorough keyword research to stay ahead in the market. Additionally, you will collaborate with team members to effectively manage and implement these strategies. IDZ Digital is a company with humble beginnings dating back to 2004, initially focusing on website development. In 2010, we ventured into mobile app development, becoming one of India's pioneers in this field. Presently, we stand among the top developers of apps and games for children, boasting over 200 million downloads and more than 100,000 5-star reviews. Working at IDZ Digital promises a stimulating, energetic, and rewarding environment. Our diverse team of over 100 passionate individuals constantly explores new ideas and technologies to bring innovative concepts to life. With development centers located in Borivali and Thane, we offer a lively and cheerful workplace atmosphere. We take pride in providing our employees with a happy, inclusive, and supportive workplace, offering early responsibilities to aid skill development, accelerated learning, and advancement in their careers.,

You will be joining Signal Expert Global, a Multi-National Company that has been offering Technical Analysis Research services in the Forex & Comex Global Market since 2016. Your role as a full-time Digital Marketing Specialist (Google Ads) will be based on-site in Indore. As a Digital Marketing Specialist, your responsibilities will include social media marketing, digital marketing, web analytics, online marketing, and communication tasks specifically related to Google Ads. You are expected to possess Social Media Marketing and Digital Marketing skills, along with expertise in Google Ad Campaigns and Online Marketing knowledge. To excel in this role, strong communication abilities are essential, as well as experience with Google Ads and other digital marketing tools. You should have the ability to analyze data effectively and optimize marketing strategies for better results. Possessing relevant certifications in digital marketing and holding a Bachelor's degree in Marketing or a related field are preferred qualifications. If you are passionate about digital marketing and have the required skills and qualifications, this role at Signal Expert Global in Indore, MP, could be the perfect opportunity for you.,