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4.0 - 8.0 years
0 Lacs
jaipur, rajasthan
On-site
As a Paid Marketing Specialist at Jaipur Rugs, you will play a crucial role in enhancing our digital marketing efforts by managing Facebook and Google AdWords campaigns. Your primary responsibility will be to strategically plan, execute, and optimize paid advertising initiatives while aligning them with our marketing objectives and budget constraints. By leveraging your expertise in digital platforms, you will drive measurable growth and engagement, ensuring that our brand's ethos and objectives are effectively communicated. To excel in this role, you will need to conduct comprehensive keyword research, audience segmentation, and competitive landscape analysis to guide campaign strategy. By monitoring and analyzing campaign performance regularly, you will optimize effectiveness and efficiency through data-driven adjustments to bids, targeting, and creative materials. Your advanced knowledge of Excel and paid marketing tools will be instrumental in analyzing data, managing campaigns, and drawing actionable insights to drive decision-making. Collaboration with the content and design teams will be essential to develop impactful ad creatives and conversion-optimized landing pages. Staying updated on industry trends, platform updates, and best practices in paid advertising will enable you to refine strategies and tactics continuously. Additionally, prudent management and allocation of campaign budgets will be crucial to maximizing return on investment (ROI) for Jaipur Rugs. To qualify for this position, you should hold a Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 4 years of direct experience in managing paid advertising campaigns on Facebook and Google AdWords, preferably in the e-commerce or retail sector. Proficiency in Microsoft Excel, familiarity with leading paid marketing tools and platforms, and the ability to analyze complex data sets are essential. Strong communication skills, creative problem-solving abilities, meticulous attention to detail, and relevant certifications in Google AdWords and Facebook Blueprint are highly desirable. In return, Jaipur Rugs offers a competitive salary and comprehensive benefits package, along with the opportunity to be part of a company that is revolutionizing the handmade carpet industry in India and globally. You will thrive in a creative and dynamic work environment that encourages innovation, personal growth, and unique opportunities to contribute to community and social initiatives through Jaipur Rugs Foundation.,
Posted 2 weeks ago
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