Business Transformation Manager Careernet

8.0 - 10.0 years

18 - 25 Lacs

Bengaluru

Hybrid

Key Skills: Digital Transformation, Enterprise Systems (SAP, Salesforce, Foresight), Salesforce Marketing Cloud, Drupal CMS, Sprinklr, ON24, CRM & Marketing Automation, Omnichannel Strategy, Agile Execution, Cross-functional Leadership, Performance Metrics, KPI Management, Data Analysis, Tableau, SEO/SEM, Paid Media Optimization, Lead Generation, Strategic Planning, Technical Fluency, Customer Experience, Business Intelligence, Change Management Roles & Responsibilities: Lead the deployment of critical digital and business transformation initiatives aligned with the country's annual business plan. Collaborate with brand managers and strategically influence global/international teams to align deployment plans with market requirements. Work cross-functionally across marketing, sales, and IT to ensure enterprise platforms such as SAP, Salesforce, and Foresight are adapted to local needs and implemented successfully. Define the business opportunity for each initiative and ensure strategic alignment across the organization. Develop and execute resource plans to deliver best-in-class execution, maximize ROI, and enhance customer satisfaction. Localize training content and ensure all stakeholders are proficient in the tools and processes being deployed. Track performance against commercial KPIs and lead market teams in implementing improvement actions. Leverage existing technologies and platforms (Salesforce Sales and Marketing Cloud, Drupal, Sprinklr, ON24) to deliver seamless, omnichannel customer experiences. Enhance physical customer activations through digital channels to broaden reach and generate qualified leads. Partner with the sales team to ensure timely follow-up and maximize revenue impact from marketing campaigns. Infuse a data-driven culture and fully utilize analytics to drive strategic decisions and follow-up actions. Serve as the market's main point of contact for the International Business Transformation team and apply best practices locally. Establish key performance indicators (KPIs) to evaluate the effectiveness of programs and campaigns. Conduct detailed analysis to uncover trends and patterns that inform strategic marketing decisions. Use tools such as Tableau to develop dashboards and present insights to stakeholders. Measure the performance of online and offline campaigns and report on key metrics including lead quality, website traffic, social media engagement, and conversion rates. Monitor paid media spend and track ad performance to optimize future investments. Experience Requirements: 8-10 years of experience in digital marketing within large organizations, preferably in healthcare or technology-driven industries. Proven leadership experience in managing cross-functional and cross-regional initiatives. Strong background in launching and scaling enterprise-level digital products. Experience in implementing CRM, MarTech, and marketing automation platforms. Familiarity with agile methodologies and leading agile teams. Demonstrated ability in data-driven decision making and marketing performance optimization. Proficient in using Salesforce, Tableau, and other digital analytics tools. Education: Any Graduation.

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