5.0 - 9.0 years

0 Lacs

karnataka

On-site

As a Digital Marketing Specialist at Illumina, you will play a crucial role in coordinating and executing digital marketing campaigns to drive campaign objectives across various channels. Your work will directly contribute to expanding access to genomic technology and realizing health equity for billions of people worldwide. Your responsibilities will include planning, executing, and monitoring digital campaigns under the guidance of program managers and segment marketing managers. You will be involved in building the digital components of global and regional campaigns, such as paid social media campaigns, email nurture campaigns, and webinars. It is essential to ensure that campaigns align with the governance of headquarters and provide best practice guidance on digital strategy to the wider marketing teams. Your role will also involve monitoring, analyzing, optimizing, and reporting on digital operational metrics to ensure the success of campaigns. You will work with tools like Salesforce, Pardot, ON24, Cvent, Adobe Creative Suite, and Experience Manager to execute and analyze digital campaigns effectively. Additionally, you will drive innovation by testing new digital channels and tools to better engage with target audiences. To excel in this position, you should have at least 5 years of digital marketing experience and proven expertise in executing, monitoring, and evaluating digital marketing campaigns. Strong interpersonal and negotiation skills are required to communicate effectively across all levels of the organization. Experience with digital marketing strategies, marketing automation platforms, CRM platforms, and event management software is essential. While the listed responsibilities are essential, you should be prepared for changes in duties based on business needs. Your ability to work across multiple groups, cultures, and geographies will be crucial in this role. Ideally, you will have a university/college degree in marketing, communications, or a related field, along with experience in biotech, healthcare, or life science companies. Joining Illumina means being part of a team that is dedicated to making a difference in the world of healthcare through groundbreaking discoveries and innovative solutions. Your contributions as a Digital Marketing Specialist will directly impact the lives of individuals and communities globally, making this role both challenging and rewarding.,

Posted 2 weeks ago

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Business Transformation Manager Careernet

8.0 - 10.0 years

18 - 25 Lacs

Bengaluru

Hybrid

Key Skills: Digital Transformation, Enterprise Systems (SAP, Salesforce, Foresight), Salesforce Marketing Cloud, Drupal CMS, Sprinklr, ON24, CRM & Marketing Automation, Omnichannel Strategy, Agile Execution, Cross-functional Leadership, Performance Metrics, KPI Management, Data Analysis, Tableau, SEO/SEM, Paid Media Optimization, Lead Generation, Strategic Planning, Technical Fluency, Customer Experience, Business Intelligence, Change Management Roles & Responsibilities: Lead the deployment of critical digital and business transformation initiatives aligned with the country's annual business plan. Collaborate with brand managers and strategically influence global/international teams to align deployment plans with market requirements. Work cross-functionally across marketing, sales, and IT to ensure enterprise platforms such as SAP, Salesforce, and Foresight are adapted to local needs and implemented successfully. Define the business opportunity for each initiative and ensure strategic alignment across the organization. Develop and execute resource plans to deliver best-in-class execution, maximize ROI, and enhance customer satisfaction. Localize training content and ensure all stakeholders are proficient in the tools and processes being deployed. Track performance against commercial KPIs and lead market teams in implementing improvement actions. Leverage existing technologies and platforms (Salesforce Sales and Marketing Cloud, Drupal, Sprinklr, ON24) to deliver seamless, omnichannel customer experiences. Enhance physical customer activations through digital channels to broaden reach and generate qualified leads. Partner with the sales team to ensure timely follow-up and maximize revenue impact from marketing campaigns. Infuse a data-driven culture and fully utilize analytics to drive strategic decisions and follow-up actions. Serve as the market's main point of contact for the International Business Transformation team and apply best practices locally. Establish key performance indicators (KPIs) to evaluate the effectiveness of programs and campaigns. Conduct detailed analysis to uncover trends and patterns that inform strategic marketing decisions. Use tools such as Tableau to develop dashboards and present insights to stakeholders. Measure the performance of online and offline campaigns and report on key metrics including lead quality, website traffic, social media engagement, and conversion rates. Monitor paid media spend and track ad performance to optimize future investments. Experience Requirements: 8-10 years of experience in digital marketing within large organizations, preferably in healthcare or technology-driven industries. Proven leadership experience in managing cross-functional and cross-regional initiatives. Strong background in launching and scaling enterprise-level digital products. Experience in implementing CRM, MarTech, and marketing automation platforms. Familiarity with agile methodologies and leading agile teams. Demonstrated ability in data-driven decision making and marketing performance optimization. Proficient in using Salesforce, Tableau, and other digital analytics tools. Education: Any Graduation.

Posted 1 month ago

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