1123 On-Page Optimization Jobs - Page 9

ROLES & RESPONSIBILITIES: Provide strategic direction and mentorship to a team of SEO specialists, fostering their professional growth and development. Develop and execute comprehensive SEO campaigns across multiple digital channels to drive organic traffic and enhance search engine rankings. Continuously optimize campaigns for maximum effectiveness based on performance metrics and industry trends. Conduct thorough keyword research and analysis to identify high-value keywords and phrases for targeted optimization efforts. Utilize keyword data and insights to inform content creation, website optimization, and campaign strategies. Lead efforts to optimize on-page elements, including meta tags, headings, and content, to improve search engine visibility and user experience. Develop and implement content strategies aligned with SEO objectives, ensuring relevance, quality, and engagement. Manage technical SEO initiatives to enhance website performance, including addressing crawl errors, optimizing site speed, and ensuring mobile-friendliness. Implement schema markup and structured data to improve search engine understanding and visibility of website content. Utilize SEO analytics tools to monitor key metrics, track performance trends, and derive actionable insights for optimization. Prepare regular reports and presentations for senior management, highlighting achievements, addressing challenges, and recommending optimization strategies. Serve as the primary point of contact for SEO-related communication with clients, providing updates on campaign progress, discussing strategy adjustments, and addressing client inquiries or concerns. Collaborate with account management teams to ensure client expectations are met or exceeded, and maintain strong client relationships through effective communication and deliverables. Collaborate closely with cross-functional teams, including marketing, content, IT, and product development, to integrate SEO best practices into various aspects of the business. Ensure alignment of SEO strategies and initiatives with overarching business goals and objectives. REQUIREMENTS: Proven leadership and team management skills, with the ability to motivate and inspire team members to achieve excellence. Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, Google Analytics, and Google Search Console. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Proven ability to manage multiple projects and prioritize tasks in a fast-paced environment. Certifications such as Google Analytics or Google Ads are a plus. Bachelors degree in Marketing, Communications, Computer Science, or a related field. 5+ years of experience in SEO, with a proven track record of developing and executing successful SEO strategies for clients in the advertising industry. Deep understanding of SEO principles, techniques, and best practices, with hands-on experience in keyword research, on-page optimization, technical SEO, and link building. Excellent communication and collaboration skills, with the ability to effectively communicate SEO strategies, insights, and recommendations to clients and cross-functional teams. BENEFITS: Competitive salary package commensurate with skills and experience. Opportunities for professional development and training to foster continuous growth. Collaborative and supportive work environment that values innovation and creativity. Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance. Job Openings: 5 Job Location: Gurugram

We re on the lookout for a sharp, creative mind who can craft content that ranks, resonates, and gets results not just on Google, but on ChatGPT, Gemini, and every AI-powered search engine out there. If you know how to turn tech talk into stories, feed the SEO beast without losing your voice, and optimize content for both bots and brains, you might be exactly who we re looking for. Requirements Think like Google. Write like a human. Create content that s SEO-strong, AEO-smart (hello, featured snippets!), and GEO-ready (yes, we mean Generative Engine Optimization AI search engines, were looking at you). Guide the bots and the people. Whether its a blog, a landing page, or a chatbot response your words will help both humans and AI understand who we are and why we matter. Turn complexity into clarity. Take abstract tech topics and shape them into stories, tutorials, or scroll-stopping social hooks. You make boring impossible. Feed the machine. Structure your content to be loved by Google and AI search engines like ChatGPT, Gemini, and Perplexity formatting, chunking, and prompting included. Strategize like a marketer. Understand content s role in the funnel. Craft with intent. You re not just writing; you re nudging action. Review, rework, and refine. Be the second pair of eyes on everything from product pages to video scripts. We ship quality or we don t ship at all. Experiment with formats. Blogs, carousels, email series, microcopy, AI-tuned snippets your playground is wide and wild. Keep up, level up. Be the team s go-to brain on what s working in content, SEO, AEO, and GEO. And share your hacks freely. Who You Are 1 2 years of experience writing for digital (agencies, startups, or your own hustle) Familiar with tools like Google Search Console, Ahrefs, ChatGPT, or Surfer SEO Obsessive about clean grammar, clean code (of words), and clarity Bonus: You ve played with AI tools and know how to prompt better than most

SEO: Keyword research, on page optimization (titles, meta, tags), video SEO (YouTube keywords, tags, chapters), technical SEO audits, and backlink building. Website Management: Regular SEO checks, updating content, and ensuring fast load speed & mobile responsiveness. Content Creation: Convert videos into SEO friendly blog posts using ChatGPT; repurpose for other formats. Publishing: Schedule to YouTube/LinkedIn/X/Instagram using a unified scheduler; add chapters, tags, end screens. Copywriting: Craft hooks, titles, descriptions, hashtags; convert transcript into LinkedIn post and X thread. Engagement: Monitor and reply to comments/DMs; escalate lead queries to the right consultant. Analytics: Track rankings, retention, CTR, subs, saves/shares, and backlink performance; manage Google Analytics for reporting. Automation: Generate ideas to automate the manual efforts using AI or automation tools. Key Skills Experiance: 2 4 years in SEO, content marketing, and B2B/SaaS social media management. SEO expertise : YouTube + website SEO, backlink strategies, keyword research, and technical SEO. Content marketing : Blog writing, repurposing, and optimisation. Platform ops : YouTube Studio, LinkedIn, X, Instagram; scheduling tools (Zoho Social/Publer/etc.). Analytics : Google Analytics, Search Console, retention/CTR fundamentals, keyword tracking. Automation & AI : keyword clustering, prompt writing, blog generation from ideas/transcripts.

We seek a Digital Marketing Executive to run campaigns across SEO/SEM, social media, and email. Responsible for lead generation, performance optimization, and brand growth. Must be data-driven, creative, and skilled in web analytics.

Location: Gurgaon (Base office) Experience Required : 1 to 3 years Salary Range: 3,00,000 to 4,00,000 per annum Job Summary The Junior SEO and Content Optimizer will support the digital marketing efforts by executing SEO strategies, optimizing website content for search engines, and enhancing online visibility for the college and school websites. This role involves keyword research, content optimization, and monitoring SEO performance under the guidance of senior marketing professionals. Key Responsibilities Conduct keyword research to identify relevant and high-value keywords for website and content optimization. Optimize on-page elements including meta titles, descriptions, headings, and internal links. Assist in writing SEO-friendly and engaging content for web pages, blogs, and social media platforms. Monitor website traffic, search rankings, and other SEO metrics using tools like Google Analytics and Search Console. Report on SEO performance and suggest improvements to drive organic traffic growth. Collaborate with content creators, designers, and marketers to ensure SEO best practices are implemented. Stay updated on the latest SEO trends, algorithms, and digital marketing techniques. Qualifications Bachelors degree in Marketing, Communications, or a related field preferred. 1 to 3 years of experience in SEO, content optimization, or digital marketing roles. Basic understanding of SEO principles and tools such as Google Analytics, Google Search Console, SEMrush, or similar. Good writing skills with attention to detail and ability to optimize content for search engines. Skills and Competencies Proactive with a keen interest in SEO and digital marketing. Strong analytical skills and ability to interpret SEO data. Good communication and teamwork ability. Familiarity with CMS platforms and basic HTML/CSS is a plus. High level of organization and time management.

AADYAA COMMUNICATIONS is looking for SEO Expert to join our dynamic team and embark on a rewarding career journey Develop and execute SEO strategies to increase organic traffic and improve search engine rankings Conduct keyword research to identify relevant keywords and optimize website content accordingly Optimize website structure, URLs, and internal linking to enhance search engine crawlability and indexing Perform on-page optimization, including meta tag optimization, title tag optimization, and content optimization to improve keyword relevance and search visibility Conduct technical SEO audits to identify and fix website issues that could impact search engine rankings, such as crawl errors, broken links, and site speed Collaborate with content creators to ensure SEO best practices are implemented in content creation, including keyword optimization, header tags, and internal linking Monitor and analyze website performance using SEO tools and Google Analytics, providing regular reports and recommendations for improvement Stay updated on industry trends, search engine algorithm changes, and best practices in SEO to continually optimize website performance Conduct competitor analysis to identify opportunities and benchmark our website's performance against industry competitors Collaborate with web developers, designers, and marketing teams to ensure SEO best practices are integrated into website development and marketing campaigns

Technoloader is looking for SEO Analyst to join our dynamic team and embark on a rewarding career journey Conducting keyword research using dedicated software, and generating new keyword ideas. Analyzing website and social media pages, then making recommendations for improvement. Monitoring website traffic, search results, and developing strategies. Generating content ideas and delegating these to the team. Overseeing content creation and offering suggestions. Updating outdated content. Optimizing pages for desktop, tablet, and mobile use. Developing link-building strategies. Managing paid search campaigns. Keeping up to date with new trends and best SEO practices

We are looking for an enthusiastic SEO Specialist to improve the visibility and ranking of our website on search engines. The ideal candidate will have experience or foundational knowledge in SEO strategies, keyword research, on-page and off-page optimization, and technical SEO. This role suits candidates from entry-level to mid-level experience who are eager to grow their SEO skills in a dynamic environment. Key Responsibilities: Conduct keyword research to identify relevant and high-traffic keywords using SEO tools. Optimize website content, meta tags, headers, and internal linking for improved rankings. Perform technical SEO audits to identify and fix issues related to site speed, mobile-friendliness, crawl errors, and website architecture. Develop and implement link-building strategies for quality backlinks. Collaborate with content creators to ensure SEO best practices are integrated into content development. Monitor website performance using tools like Google Analytics and Google Search Console. Required Skills: Basic to intermediate knowledge of SEO principles and tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush). Familiarity with on-page SEO, off-page SEO, and technical SEO. Understanding of HTML, CSS, and how website structure impacts SEO. Strong analytical skills and attention to detail. Ability to work independently and collaboratively in a team. Good communication skills to report findings and collaborate with cross-functional teams. Willingness to learn and adapt to the evolving SEO landscape.

We are looking for a Digital Marketing Specialist to drive growth for Shopify/independent e-commerce stores targeting international markets (USA), skilled in SEO, SMM, Email, and Google Ads. For detailed JD, please email it to - shashi@walsoul.com Health insurance Provident fund

Role & responsibilities We are looking for a skilled SEO & Digital Marketing Specialist to manage 10+ websites . The candidate will be responsible for On-Page SEO, Off-Page SEO, Technical SEO, and Social Media Marketing . This role requires hands-on experience in improving website ranking, driving organic traffic, and creating brand visibility through digital campaigns. Preferred candidate profile SEO (On-Page & Off-Page) Perform complete On-Page SEO optimization (meta tags, headings, keyword placement, internal linking, schema, etc.). Conduct keyword research & competitor analysis. Manage Off-Page SEO (backlinks, guest posts, directory submissions, business listings, etc.). Optimize page speed, mobile friendliness, and technical SEO . Track and improve rankings with Google Search Console & Analytics . Create SEO reports and suggest improvements regularly. Digital Marketing Manage & grow social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.). Run paid ads campaigns (Google Ads, Meta Ads) if required. Plan and execute content marketing strategies (blogs, articles, infographics). Monitor and analyze campaign performance and adjust strategies accordingly. Work closely with the design/content team for creatives & posts. Website Management Ensure websites are always SEO-friendly. Coordinate with developers for technical fixes & updates . Improve user experience (UI/UX suggestions). Required Skills Strong knowledge of SEO Tools (Ahrefs, SEMrush, ScreamingFrog, Moz, etc.). Hands-on experience with Google Analytics, Google Search Console, Google Ads . Familiar with WordPress, OpenCart, Laravel CMS, or similar platforms . Good knowledge of social media marketing and basic content writing . Ability to handle multiple projects/websites simultaneously .

Responsibilities: * Develop & execute digital strategies using Google Ads, SEO, social media optimization. * Optimize website performance with LMS implementation & keyword research.

Job Title - Content Writer Job location - Ahmedabad(On-site) Role Description This is a full-time on-site role for a Content Writer located in Ahmedabad. The Content Writer will be responsible for web content writing, content strategy development, conducting research, writing, and proofreading on a day-to-day basis. Key Responsibilities Own creation of high-quality long-form and short-form content: blog posts, white papers, case studies, datasheets, product pages, email sequences, newsletters, press releases, and social copy. ? Lead SEO research and on-page optimization: keyword research, content briefs, title/meta optimization, internal linking, schema suggestions, and SERP monitoring. ? Use AI tools responsibly to accelerate ideation, first drafts, and content optimization while ensuring a human, authentic voice and accuracy of technical facts. ? Produce and maintain a content calendar that aligns with campaigns, product launches, events, and sales priorities. ? Collaborate closely with Product, Environment, R&D, and Sales to build accurate case studies, technical explainers, and ROI-driven materials. ? Create content briefs and storyboards for video/animation teams; assist with voiceover scripts and short video captions. ? Repurpose long-form assets into multi-channel formats (social posts, carousels, email hooks, TL; DRs). ? Ensure all content aligns with brand tone, voice, and compliance policies; maintain content templates and style guides. ? Track content performance: organic traffic, dwell time, CTR, conversions, and social engagement; iterate based on data. ? Mentor junior writer and contribute to cross-functional content reviews and editorial QA. Required Experience & Skills ? 2-4 years of content writing experience, ideally with exposure to B2B tech, SaaS, or environmental/industrial domains. ? Strong technical literacy (can learn sensor / air-quality concepts quickly). ? Demonstrable SEO experience: keyword research, content briefs, on-page optimization, and familiarity with measuring organic impact. ? Excellent command of English, with strong editing and storytelling skills. ? Comfortable using AI tools (e.g., ChatGPT, Claude) for ideation, drafts and critically editing them. ? Self-driven, deadline-oriented, analytical mindset. Kindly share your cv at [HIDDEN TEXT] Show more Show less

Responsibilities: * Conduct keyword research & analysis. * Optimize on-page elements & off-page strategies. * Build high-quality backlinks. * Analyze SEO performance regularly. *Knowledge of Black Hat SEO.

SEO Associate is responsible for managing on-page optimization, link-building efforts, and technical SEO tasks The role involves daily content reviews, competitor analysis, and collaboration with content and tech teams Proficiency in SEO tools, reporting, and a strong understanding of current SEO best practices is essential

Only experienced Candidate in SEO with 1 Year+ Experience can only apply You have to use SEO to promote Company website and Products. Company deals in Pharma and Wellness Products. Any Query, call 8000044060 Required Candidate profile Only experienced Candidate in SEO with 1 Year+ Experience can only apply You have to use SEO to promote Company website and Products. Any Query, call 8000044060

Role & responsibilities Do the Site SEO audit and identify the area of improvement. Improve websites organic search result. Create advanced SEO strategies. Compile and present SEO performance reports. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Link Acquisition Expert who understands Link Building intricacies. Contribute SEO blogs. Should have expertise in Article Submission, Press Release Submissions, Directory Submissions, Social Bookmarking, Classified Submissions, Blog Posting, and Business Directory Submissions. Knowledge of Automation tools for social media marketing, generating backlinks etc. Social Media skill, Facebook, Linkedin, Twitter, Youtube. Preferred candidate profile Proven SEO experience. Up-to-date with the latest trends and best practices in SEO. Good understanding of Google Analytics & Google Webmaster Tools. Ability to analyze backlinks & practice white hat link strategies. Social Media skills

Devki Infotech is looking for SEO Executive to join our dynamic team and embark on a rewarding career journey Conducting on-site and off-site analysis of web SEO competition. Using google analytics to conduct performance reports regularly. Creating high-quality SEO content. Assisting with blog content. Leading keyword research and optimization of content. Keeping up-to-date with developments in SE

We are looking for a dynamic with 1-2 years of experience who has a strong understanding of On-Page SEO and a keen interest in driving organic traffic. Perform on-page SEO optimizations, including meta tags, headings, URL structuring, and internal linking. Conduct keyword research and implement effective SEO strategies. Optimize website content for search engines and user experience. Perform website audits and recommend improvements to enhance rankings. Stay up-to-date with the latest SEO trends, Google algorithm updates, and best practices. 1-2 years of experience in SEO Strong knowledge of On-Page SEO techniques and strategies. Proficiency in Google Analytics, Search Console, and SEO tools like Ahrefs, SEMrush. Good communication and analytical skills. Ability to work independently and meet deadlines. Immediate availability to join.

On Page, Off Page, SMO, PPC, Backlinks, Guestposting, ORM, Google Analytics, Google Search Console, Keyword Research, SEMrush. Job Qualification Perform on-page and off-page SEO tasks to improve website ranking on major search engines. Conduct keyword research and analysis to identify key search terms and opportunities. Optimize website content, including meta tags, headers, and images, to enhance search engine visibility. Implement link-building strategies to increase the sites domain authority. Monitor and report on website analytics and performance using tools like Google Analytics and Search Console. Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.

You should apply if:8-10 years of proven experience as an SEO specialist or similar role, with a track record of successful SEO strategies and results. Deep understanding of search engine algorithms, ranking factors, and best practices in SEO. Proficiency in keyword research and analysis tools. Strong analytical skills with the ability to analyze complex data sets and draw actionable insights. Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms. Solid knowledge of HTML, CSS, and website development frameworks. Excellent communication and leadership skills. Ability to work in a fast-paced, deadline-driven environment. Up to date with the latest industry trends and changes in search engine algorithms. Responsibilities-Complete ownership of post-sales business delivery & growth of multi-million dollar client portfolio of top global brandsDefining organization construct for rapid scale. Deliver performance and efficiency in the rapidly growing Business Operations teamOversee client account performance as Branch Head. Cultivate a data-driven culture to drive successful digital marketing campaigns. Pioneer search marketing services and lead growth in other digital marketing offerings. Implement advanced tracking and reporting standards for Enterprise clients to optimize ROI. Introduce cutting-edge business analytics and performance tracking practices for streamlined agency management. Develop and execute comprehensive SEO strategies aligned with organizational goals. Conduct thorough keyword research and analysis to enhance search rankings and organic traffic. Optimize on-page and off-page elements to improve search engine visibility and credibility. Collaborate with web developers to address technical SEO issues and ensure efficient crawling and indexing. Work closely with the content team to optimize content for maximum organic search visibility. Monitor and analyze key SEO metrics to evaluate strategy effectiveness and recommend improvements. Stay updated with industry trends, search engine updates, and best practices in SEO. Lead and mentor a team of SEO specialists, collaborating with cross-functional teams to align strategies with business objectives

You should apply if:8-10 years of proven experience as an SEO specialist or similar role, with a track record of successful SEO strategies and results. Deep understanding of search engine algorithms, ranking factors, and best practices in SEO. Proficiency in keyword research and analysis tools. Strong analytical skills with the ability to analyze complex data sets and draw actionable insights. Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms. Solid knowledge of HTML, CSS, and website development frameworks. Excellent communication and leadership skills. Ability to work in a fast-paced, deadline-driven environment. Up to date with the latest industry trends and changes in search engine algorithms. Responsibilities-Complete ownership of post-sales business delivery & growth of multi-million dollar client portfolio of top global brandsDefining organization construct for rapid scale. Deliver performance and efficiency in the rapidly growing Business Operations teamOversee client account performance as Branch Head. Cultivate a data-driven culture to drive successful digital marketing campaigns. Pioneer search marketing services and lead growth in other digital marketing offerings. Implement advanced tracking and reporting standards for Enterprise clients to optimize ROI. Introduce cutting-edge business analytics and performance tracking practices for streamlined agency management. Develop and execute comprehensive SEO strategies aligned with organizational goals. Conduct thorough keyword research and analysis to enhance search rankings and organic traffic. Optimize on-page and off-page elements to improve search engine visibility and credibility. Collaborate with web developers to address technical SEO issues and ensure efficient crawling and indexing. Work closely with the content team to optimize content for maximum organic search visibility. Monitor and analyze key SEO metrics to evaluate strategy effectiveness and recommend improvements. Stay updated with industry trends, search engine updates, and best practices in SEO. Lead and mentor a team of SEO specialists, collaborating with cross-functional teams to align strategies with business objectives

We are seeking an experienced and results-driven SEO Business Manager/Senior SEO executive(s) to join our team. The ideal candidate will be responsible for developing and implementing effective search engine optimization (SEO) strategies and implementations to drive organic growth and improve online presence for our partnersKey Responsibilities:Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive traffic to the website. Conduct thorough keyword research and analysis to identify opportunities for growth. Optimize on-page elements including meta tags, titles, descriptions, and content. Develop and execute link-building strategies to increase domain authority and page rankings. Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs). Stay up-to-date with the latest SEO trends, algorithm changes, and best practices. Collaborate with content creators to ensure SEO best practices are implemented across all content. Conduct technical SEO audits and work with the development team to implement necessary changes. Track, report, and analyze website analytics and SEO performance. Provide regular reports and insights on SEO performance and recommend actionable strategies for improvement. Manage and mentor junior SEO specialists, if applicable. Qualifications:Proven experience as an SEO Manager or similar role, with a track record of successful SEO campaigns. In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors. Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc. Strong analytical skills and ability to interpret data to drive actionable insights. Excellent communication and collaboration skills. Ability to manage multiple projects and meet deadlines. Familiarity with content management systems (CMS) and HTML/CSS is a plus. Bachelors degree in Marketing, Business, Computer Science, or a related field is preferred. Experience in backlinking SEO and off-page creation.

Roles & Responsibilities Conduct keyword research and analysis to optimize website content for search engines. Perform on-page optimization including meta tags, header tags, URL structure, and internal linking. Develop high-quality backlinks through effective link-building strategies (directory submissions, outreach, resource pages, etc.). Monitor website performance using Google Search Console (Webmaster Tools) and generate regular SEO reports for stakeholders. Analyze competitors websites to identify growth opportunities and best practices. Desired Candidate Profile 3–5 years of hands-on SEO experience (agency background preferred). Strong expertise in On-Page Optimization, Off-Page Optimization, Website Analysis, Keyword Research, and SEO Audits. Prior experience in Digital Agencies or EdTech industry will be an added advantage. Proficiency in SEO tools such as Google Search Console, Analytics, and Search Engine Submission tools. Immediate joiners preferred.

Selected Intern's Day-to-day Responsibilities Include. Assist in conducting keyword research to optimize website content.. Support in implementing on-page SEO strategies, including meta tags, titles, and descriptions.. Help with content creation and optimization for blogs and product pages.. Monitor website performance and suggest improvements for SEO.. Assist in conducting website audits and identifying technical SEO issues.. Stay updated with the latest SEO trends and algorithm changes.. About Company:AdEngage is a leading Mar-Tech company dedicated to empowering businesses with innovative tools and solutions that enhance brand engagement across various digital channels. With a passion for innovation accompanied by a strong belief in value creation, we are a company driven by performance. Our focus is to solve business challenges, meet objectives, and drive growth by utilizing breakthrough strategies and a performance-oriented approach. We provide great brand experiences across platforms to our clients that impact sales and deliver positive ROI..

Skills: Keyword Research, Search Engine Optimization (SEO), SEO Audits, Content Strategy, SEO Analytics, Competitor analysis,. Explore exiting opportunities with Adengage as we recruit an accomplished SEO specialist to strengthen the digital footprint. Apply now to play a pivotal role in elevating brand's online presence. Responsibilities. Conduct keyword research to optimize website content and drive organic traffic. Implement on-page and off-page SEO strategies to improve search engine rankings. Perform website audits to identify and resolve technical SEO issues. Collaborate with content creators to ensure SEO best practices are integrated into content creation. Monitor and report on key performance indicators, such as website traffic and rankings. Stay abreast of industry trends and updates to optimize strategies accordingly. Work with web developers to implement SEO recommendations. Qualifications. Bachelor's degree in Marketing, Business, or a related field. Proven experience of 2 years as an SEO Executive or similar role. Solid understanding of search engine algorithms and ranking factors. Proficiency in SEO tools. Excellent analytical and problem-solving skills. Strong communication and collaboration skills