58 Omniture Jobs - Page 3

Job brief: If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responsibilities: - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. - Provide thought leadership and perspective for adoption where appropriate Requirements and skills: - BS/MS degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g, DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking

Builds demand generation plan for all products within a segment. Utilizes knowledge of all product lines within a segment to create and manage product launch and transition plans. Manages product demand plan throughout entire product and customer lifecycle. Manages demand plan to prevent excess lead times as we'll as shortage/excess production levels. Identifies, evaluates and recommends marketing opportunities consistent with product line objectives. Description Comments Maintain online product content for DellEMC.com within SLA and consistently deliver high quality output An eye for detail to ensure customer ready content is delivered Be a AEM, CMS expert and advisor on technical challenges and understand content workflow implication Understand and liaise with Coordinator/Lead and Functional Managers, if required, to understand business, technical, and status update requirements Update content as per regional business unit requirements Support creation of reports as required by the client Timely execution of requests as per the delegated priorities Suggest innovative solutions to technical challenges Conform to SOPs as defined Work as a team effectively with a willingness to learn new skills and be adaptable Manage and deploy content migration projects Coordinate and work with global teams to fix technical issues Effective personal queue management to ensure prioritization of requests as required Identify areas of opportunity to optimize processes and improve efficiency Skills and Qualifications: Graduate with 1+ years experience, working knowledge of HTML5 and JavaScript preferred Microsoft Office software skills: Outlook, Excel, PowerPoint and Word Familiar with online metrics and reporting using site catalyst and/or omniture will be an added advantage Ability to engage and collaborate with stakeholders. Excellent execution skills with high quality, focus on prioritization, timeliness and SLA adherence Good communication skills verbal and written English language. Additional languages are a plus Content Publishing using enterprise level CMS (MOSS, AEM, Sharepoint) or advanced customization and publishing experience using Wordpress, Joomla, etc Abreast with trends on ecommerce platforms and online businesses

Responsibilities Your responsibilities as a Media Performance Manager (Programmatic) - Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues Conduct full analysis of campaign performance, optimizations, issues, etc. Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives Traffic all creatives into platform and set up campaigns prior to launch date Maintain knowledge of media technology buying platforms and analytic tools Navigate through variety of third-party systems to complete monthly billing documentation Analyze campaign performance and make strategic investment and tactical media optimizations Provide clients with programmatic media recommendations and optimization strategies that align with objectives Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPIs Qualifications You will fit right in if you have - Any graduate/B.E/B.Tech/MBA 4-6 years experience in Online media and Programmatic Experience working on DSP platforms like DBM, MediaMath, Appnexus etc- will be an added advantage. Knowledge of Ad serving technologies, analytical tools like GA and Omniture If you are excited for - Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries Diverse team progressive work environment A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package Additional information YOU are the one we re looking for someone who truly understand what it takes to serve clients beyond expectations: crackone-off client challenges. Develop insights. Spark breakthrough creative ideas. Publicis Global Delivery is proud to be an equal opportunity employer. Eligible applicants will be considered without regard to race, colour, religion, sexual orientation, gender identity, ethnicity, disability status, marital status or any other characteristic protected by applicable local laws, regulations, and ordinances.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accentures Strategy & Consulting Global Network Song practice. The Practice- A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills- Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

What s in it for YOU SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees Dynamic, Inclusive and Diverse team culture Gender Neutral Policy Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits Commitment to the overall development of an employee through comprehensive learning & development framework Role Purpose Responsible to execute the digital product development (functional and technical) which has been defined as per digital product strategy. Once the product is developed, role is also responsible to lead initiatives to drive the customer adoption focusing on increasing top of funnel and increasing the conversion rate with lower cost of acquisition. The role is required to own the Digital Sourcing Platform, Sprint for SBI Card. Role Accountability Define Business Process - Responsible for defining the business process with specific focus on making it lean and end to end digital Execution/Implementation - Person is responsible to create and enhance digital sourcing journey for new to SBI Card customer which is capable of issuing an instant card to customer. Person is required to create a business process which has no manual touchpoint, has digital KYC and verification mechanisms built in journey with AI models to facilitate an instant card decision and issuance. Person is required to define digital assisted journey as an alternate flow to fulfill customer who drops off from instant rail. Person is required to work with multiple stakeholders across multiple business functions and technology teams to accomplish the same Strategic, Mode 1 & Mode 2 program execution - Person is responsible for owning the complete business and technology solution delivery (new projects) and service delivery (uptime/incidents) etc. Define User experience (UI/UX) - Responsible to create state of art customer user journey. Person should perform competitive benchmarking, create easy & Intuitive content & digital assets, UI journey which is seamless for customer and has minimum friction points. The user experience has to be mobile first and should work on key form factors mobile app, mobile browser and desktop across all major browsers Solution delivery and Technology architecture - The role needs to assume ownership of technology design and application architecture for his area w.r.t new features/product Vertical Budget and vendors management - The role needs to assume ownership for planning of annual budget for the platform across solution and service delivery categories. The role needs to manage relationship with involved vendors from where these services are taken. The role is required to manage Budget, vendors , RFP, Purchase, vendor-risk-mitigation in this area. Lead UAT & Beta Testing - Person is responsible to lead the user acceptance test to test the developed business process, perform beta testing to ensure that new product is ready for customer launch. Drive adoption and conversion rate - Person in this role is responsible for driving customer adoption and driving higher conversion rate of digital product post production launch To drive higher conversion, role is responsible to define targeting and re-targeting campaign strategy and ensuring the operationalization of campaigns. Role is required to study the campaign effectiveness through analytics of campaign and corresponding conversion. Monitor & Improve - Person is required to monitor all key metrics of digital product, analyze it, draw insights and recommend improvements to improve customer experience / conversion / adoption / lowers cost of acquisition Measures of Success 1.Lower cost of acquisition for new to SBI Card Customer 2.Launch of end to end digital sourcing journey with instant card issuance 3. Monthly increasing trend of adoption and conversion rate Technical Skills / Experience / Certifications 12+ years of progressive experience in financial industry. Rich experience of Sales & Business Strategy, Corporate product and Customer Service Have a good understanding of digital technologies & analytics software (Omniture/Google Analytics). Experience of working and launching digital processes. Practitioner in performing competitive benchmarking, creating product content, understanding HTML/CSS and working with digital agencies to create user journey wireframes and visual designs Competencies critical to the role Very good communication and collaboration skills as role requires to work with multiple stakeholders. Effective problem solving skills Proven experience in Digital Sales product, strategy, launching of new products creative and innovative products across all channels Strong influencing skills with ability to influence stakeholders at CXO level Qualification Graduate in any discipline Experience of Credit Cards or Financial services domain Preferred Industry Credit Cards & Financial Services

What's this role about? We are seeking a Senior Front End Engineer to join our dynamic team. The ideal candidate will have a strong foundation in front-end technologies and a passion for creating efficient, scalable, and accessible web applications. This role requires a deep understanding of web development best practices, design patterns, and cutting-edge frameworks. Here's how you'll contribute: Develop and optimize user interfaces using modern web technologies. Collaborate with UX/UI designers to implement responsive and adaptive web designs. Lead and mentor junior developers, fostering a culture of continuous learning and improvement. Ensure the technical feasibility of UI/UX designs. Optimize applications for maximum speed, scalability, and maintainability. Implement and maintain CI/CD pipelines. Troubleshoot and resolve issues in a timely manner. Stay updated with emerging technologies and industry trends. You'll do this by: Core Skills: Proficiency in HTML5, CSS3, and pre-processors like SASS/SCSS/LESS Atomic Design Strong experience with JavaScript frameworks, especially ReactJS and NextJS. State Management with Redux, RTK good to have. Expertise in TypeScript and familiarity with ES5/ES6. Knowledge of JAMStack architecture and Webpack. Experience with Module Federation and Micro Front End architectures. Familiarity with ReactJS libraries. Experience with GIT, including branching and merging strategies. Strong debugging and troubleshooting skills. Proficiency in design thinking and problem-solving. Strong understanding of algorithms and design patterns. Experience with cloud platforms like Azure, AWS, and GCP. Knowledge of third-party plugins like Google Analytics and Omniture/ Payment interface. Familiarity with compliance standards like PCI, PII/GDPR, Accessibility Adherence to programming principles like DRY, KISS, SOLID, and IDEAL. Ability to learn, upskill, and lead by example. Desired Skills: Experience with StencilJS. UX design skills and familiarity with tools like Figma. Knowledge of CI/CD pipelines and troubleshooting. Personal Attributes: Intuitive and solution-oriented mindset. Strong communication and interpersonal skills. Ability to mentor and guide team members. Passion for continuous learning and professional growth. How we d like you to lead: Advantage Zensar Zensar is a place where you are free to express yourself in an environment that values individuality, nurtures development and is mindful of wellbeing. We put our people and customers at the center of everything that we do. Our core values include: Putting people first Client-centricity Collaboration Grow. Own. Achieve. Learn. with Zensar: www.youtube.com / watch?v=i2NZsiQqVnU

Work closely with clients and internal teams on the value of Programmatic Understand the value it brings to different business models and drive client adoption Collaborate with digital leads to evangelize programmatic and deliver on revenue targets Understand the technology landscape that key partners/vendors bring and select/recommend appropriate tactics basis client s requirements Deliver Programmatic strategy for clients Build case studies with clients across key verticals (FMCG, Tech, Auto, BFSI) Own operations and master trading-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges Manage client campaigns including: strategy development, project management, report delivery, and client communication Drive the development of processes, documents, checklists, etc that ensure efficient procedures and continual improvement for both new and existing clients Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns Collaborate with the Media Agency account teams through the sale Overseeing reporting, analysis and recommendations to improve activity in line with client objectives Development of strategy across all devices including Desktop, Mobile and Tablet Working in conjunction with the digital ad operations team to ensure agency best practises are being followed at all times Qualifications Proven work experience on delivering ahead of client goals Extremely strong understanding of Online Media and Programmatic experience Should have worked on DSP platforms like DBM, Mediamath , Appnexus etc Should be aware of Adserving technologies, and analytical tools like GA and Omniture Should be conversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight Advanced understanding and experience with Ad Trafficking (DoubleClick specifically a plus) Proactive, self-starter, capable of setting goals and reporting progress against them Problem solving and attention to detail in a multi-tasking, fast-paced business environment Team player & strong communication skills Be confident in analyzing and acting on marketing data