OFFICER

Job Description

srmb srijan ltd is looking for OFFICER to join our dynamic team and embark on a rewarding career journey. you will be responsible for developing and executing marketing strategies to promote our products and services to other businesses. This role involves understanding the needs of B2B customers, creating compelling marketing campaigns, and collaborating with sales teams to drive lead generation and revenue growth.Key Responsibilities:Market Research:Conduct market research to identify trends, opportunities, and challenges in the B2B sector.Analyze competitor activities and industry benchmarks to inform marketing strategies.Campaign Development:Develop and implement B2B marketing campaigns across various channels, including digital, social media, email, and events.Create compelling content targeting B2B audiences to generate awareness and engagement.Lead Generation:Collaborate with sales teams to define target audiences and generate qualified leads.Implement lead generation strategies and tactics to drive B2B customer acquisition.Content Creation:Develop and curate content relevant to B2B audiences, including whitepapers, case studies, and industry-specific collateral.Ensure consistency in messaging across all B2B marketing materials.Digital Marketing:Manage and optimize digital marketing channels, including SEO, SEM, and social media, to reach B2B audiences effectively.Utilize analytics tools to measure and report on the performance of B2B marketing campaigns.Event Management:Plan and execute B2B events, conferences, and webinars to enhance brand visibility and engagement within the target market.Coordinate logistics and promotional activities for successful event outcomes.Collaboration:Work closely with sales teams to align marketing strategies with sales objectives.Collaborate with product management to ensure accurate representation of B2B offerings.Budget Management:Manage the B2B marketing budget effectively, allocating resources to initiatives that yield the highest ROI.Monitor expenses and track performance against budget.